Product Specialist

• Jul 2023 - Present

Graduation Project

• Sep 2022 - Jul 2023

• Qualitative & quantitative data analysis, business analysis, and desk research. • Product development, creative prototype execution. • Project management: planning, defining problem statement, conducting research & literature review, iterating, testing, and problem-solving in a concise, creative report. • Improving customer engagement through market research. • Qualitative & quantitative data analysis, business analysis, and desk research. • Product development, creative prototype execution. • Project management: planning, defining problem statement, conducting research & literature review, iterating, testing, and problem-solving in a concise, creative report. • Improving customer engagement through market research.

Marketing & Community Intern

• Mar 2022 - Aug 2022

• Editorial planning and multimedia content creation: blog posting (10% increase in app traffic), TikTok video creation (33% increase in user engagement), and graphic design on Instagram (27,5% increase) over the course of 6 months. Overall, I've created 40+ Instagram posts and Stories, shot & edited 20+ TikTok high engagement videos (18.3K, 35K views), and written 40+ blogs in the app – all in strong association with the company's branding style and values. • Arranged and participated in the weekly content shoots (over 50 deals) and collaborated with restaurants in Amsterdam and Utrecht (incl. Capital Kitchen, Sins of Sal, De Stroom, Scandinavian Embassy, The Streetfood Club, Ruby Rose, etc.); created creative briefs which improved the response rate by 15% and communicated with internal stakeholders on a bi-weekly basis. • Supported community development, built and maintained relationships with over 30 influencers & other stakeholders, and curated influencers' trips in the app (incl. Alejandro Zwartendijk, Sheida Alhoei, and others). • Effectively collaborated with cross-functional teams on new creative ideas regarding branding strategies and app development, proposed and set up the company's budget allocation for TikTok video promotion, which brought over 2K new followers in a month. • Successfully implemented 10+ designs for the company's Instagram page, which brought 10K new followers and contributed to the latest version with my feature idea. • Worked closely with the Head of the Community on creating an email newsletter for a launch of a new product. • Hosted multiple employee events and maintained technical back-end daily. Show less

Social Media Marketing Intern

• Jul 2017 - Aug 2017

Tsvetnoy Central Market is a modern retail complex with high-end clothing, cosmetics, home decor, and restaurants. • Wrote 30+ fashion-related posts on Instagram (@tsvetnoy). • Took part in creating partnership deals with 50+ influencers and celebrities. • Supported the team in preparation for Mercedez Benz Fashion Week. Tsvetnoy Central Market is a modern retail complex with high-end clothing, cosmetics, home decor, and restaurants. • Wrote 30+ fashion-related posts on Instagram (@tsvetnoy). • Took part in creating partnership deals with 50+ influencers and celebrities. • Supported the team in preparation for Mercedez Benz Fashion Week.