Experience

Peerless Products Manufacturing Corporation

• Philippines
• Manufacturing
• 1 - 100 Employee

• Trade Marketing Manager

  • May 2023 - Present

• Assistant Trade Marketing Manager

  • Sep 2021 - May 2023



MAP Active Philippines

• Philippines
• Manufacturing
• 1 - 100 Employee

• Product Manager for New Balance

  • Dec 2020 - Aug 2021



Primer Group of Companies

• Philippines
• Retail
• 500 - 600 Employee

• E-commerce Merchandise Specialist

  • May 2020 - Dec 2020

  Summary of Duties and responsibilities: Ensure that each handled brand is well stock with the right assortment at the right online platform Manage day-to-day performance of company’s e-commerce platforms such as Lazada, Shopee, Zalora and company owned online site Develop and implement ecommerce strategy in order to improve website performance Oversee the presentation of product assortment and merchandise within the e-commerce sites Plans product launches, themes and campaigns throughout the year Conducts analysis on sales, product movement, and customer behavior to determine action plan that will contribute to the growth of sales Liaising with planners to ensure the product offered is right for our customers and supports our business objectives Work in tandem with planners, analyzing past sales figures and current trends to anticipate future product needs and devise a merchandise plan Ensure proper pricing for all products specific to the ecommerce strategy Update website merchandising to accurately reflect both ecommerce and Concept Retail sales, trends and initiatives Show less

• Senior Associate Merchandiser

  • Jan 2018 - Apr 2020

  Allocation and Replenishment 1. Inputs product segmentation / store grading in the system2. Processes initial merchandise allocation for delivery to stores based on channel distribution plan provided by Merchandiser3. Analyzes performance by store by product, taking appropriate actions to ensure stock movement and replenishment results in improved sell through, inventory cover and aging by store4. Reviews stocks within the warehouse and branches and reallocates and consolidates product as necessary 5. Monitors upcoming deliveries and ensures allocation plans are reflective of current demand and trends6. Actions WMRs timely 7. Understands what products work where and provides feedback to Merchandiser for reorders, changes in ordering patterns, growth areas8. Key contact point for stores regarding stock levels, consumer needs, and lost salesReporting and Monitoring 1. Prepares channel / door related reports and provide the Merchandiser with geographical trading trends, analysis and insights2. Conducts weekly store visits; reports and actions findings3. Compiles information for stock needing depletionMerchandise Planning and Buying 1. Supports Merchandiser through reports and analysis of key metrics for door performance, stock movement and replenishment2. Setting up and maintenance of Seasonal Store Grading3. Understand the relationship of assortment planning and merchandise allocation to business plans and profitability4. Schedule sampling / PO to concession / consignment doors (e.g. SM, DFP) Show less

• Associate Merchandiser

  • Oct 2016 - Dec 2017

  Summary of Duties and responsibilities: Inputs product segmentation / store grading in the system Processes initial merchandise allocation for delivery to stores based on channel distribution plan provided by Merchandiser Analyzes performance by store by product, taking appropriate actions to ensure stock movement and replenishment results in improved sell through, inventory cover and aging by store Key contact point for stores regarding stock levels, consumer needs, and lost sales Prepares channel / door related reports and provide the Merchandiser with geographical trading trends, analysis and insights Conducts weekly store visits; reports and actions findings Compiles information for stock needing depletion Understand the relationship of assortment planning and merchandise allocation to business plans and profitability Schedule sampling / PO to concession / consignment doors (e.g. SM, DFP) Show less



Robinsons Supermarket

• Philippines
• Retail
• 700 & Above Employee

• Buyer

  • May 2016 - Sep 2016

  Summary of Duties and responsibilities: Merchandising assortment of Processed Milk Category In-charge of the overall performance of Processed Milk Category Analyzing generated data to form strategies applicable to maximize opportunity Monitor sales and other KPIs in a specific region Negotiate with the suppliers for promotions during store opening Buys proper merchandise at the right price, quantity and terms Monitors and analyzes supplier performance in all stores Source new local and international suppliers Monitor day to day transaction of the mentioned category Show less

• Assistant Buyer

  • Jul 2015 - May 2016

  Summary of Duties and responsibilities: Track the sales of all stores to identify which store need most attention Assist the buyers in proper management of Meat and Poultry category Serves as the coordinator of Christmas basket orders Monitor sales events, competitors sales, mall wide sales, festival events that are happening near the store Addresses the concern of the store when it comes to in delivery problems, supplier problems and other concerns Analyzes data given to recommend proper strategies in a given region Monitor day to day transaction of the mentioned category Show less