Head of Marketing & Content

• Mar 2023 - Present

- Implementing and managing the A to Z of Qurex's comprehensive brand, marketing, and content strategy - Building brand Qurex from ground zero - Implementing and managing the A to Z of Qurex's comprehensive brand, marketing, and content strategy - Building brand Qurex from ground zero

GM Media

• Jul 2022 - Feb 2023

AGM Media (Lead)

• Jul 2021 - Jul 2022

Developing and implementing the entire content strategy for Kalkine Media Managing five geographies (AU, NZ, UK, CA and US websites) and overseeing the creation of engaging, original content that drives traffic, generates leads and impacts brand positioningEnsuring brand messaging addresses both business goals and consumer needs

Senior Research Manager

• Jun 2020 - Jun 2021

Tracking equities and market-moving stories across North America.

The Morning Company | Founder

• Oct 2019 - Jul 2020

Collaborated on projects for Procter & Gamble, Levi Strauss and BusinessLive Middle East under Morning Company's banner. Collaborated on projects for Procter & Gamble, Levi Strauss and BusinessLive Middle East under Morning Company's banner.

Assistant Online Editor

• Jul 2017 - Oct 2019

Profile: - End-to-end news content production, tracking the complete life cycle of story - Monitoring inputs from newsroom, wires, reporters, social media - Verifying the content, eliminating fake news, weighing sensitivity of the inputs - Producing the article (text, image, infograph, videos) - After publishing, pushing it on social media via Twitter, FB and in-app alerts - Website and app management, monitoring web analytics, data analysis. - Writing articles with SEO guidelines that helps in Google ranking. Show less

Assistant Editor

• Feb 2017 - Jul 2017

⦁ Managing ndtv.com and NDTV app with high traffic volumes ⦁ Writing stories, tracking news ⦁ Pushing out traffic-driven stories ⦁ Managing ndtv.com and NDTV app with high traffic volumes ⦁ Writing stories, tracking news ⦁ Pushing out traffic-driven stories

Assistant Editor

• Apr 2016 - Feb 2017

Digital journalist. Tracking developments at MHRD, IITs, IIMs, Delhi education, central and state universities, policies, startups. Responsible for entire education vertical on site -- from content to traffic and engagement through exclusive stories and high traffic-generating stories. Digital journalist. Tracking developments at MHRD, IITs, IIMs, Delhi education, central and state universities, policies, startups. Responsible for entire education vertical on site -- from content to traffic and engagement through exclusive stories and high traffic-generating stories.

Content Manager

• Feb 2013 - Apr 2016

Primary beats: MBA/Management, B-schools, general education news. Responsible for the entire management vertical at shiksha.com. Also reported on engineering and other education news Role involved - reporting | writing | researching | video production | Photoshop | taking care of MBA course pages | social media management | mailers | new initiatives Shiksha.com, an initiative of Info Edge India Ltd (the Naukri.com Group company), is a one stop solution to all higher educational needs and queries. Show less

Senior Sub Editor

• Feb 2010 - Feb 2013

-- Editing and rewriting news with the main desk (Kolkata edition) during state elections, city pages (Ludhiana and Chandigarh editions) -- Writing for HT City and HT Sunday Magazine -- Social media writing for online venture -- Editing and rewriting news with the main desk (Kolkata edition) during state elections, city pages (Ludhiana and Chandigarh editions) -- Writing for HT City and HT Sunday Magazine -- Social media writing for online venture

NGEN: NDTV+ Genpact Venture

• Sep 2007 - Mar 2010

Production work for NDTV; Post-production work for US networks-ABC, CBS and NBC; Script writing and editing; Close captioning for SDI Media Group (Clients: Star, NBC, History Channel, Biography, Fox, NBC, and several others) Production work for NDTV; Post-production work for US networks-ABC, CBS and NBC; Script writing and editing; Close captioning for SDI Media Group (Clients: Star, NBC, History Channel, Biography, Fox, NBC, and several others)