Brand Strategy Senior Consultant

• Apr 2023 - Present

Marketing Manager

• Sep 2020 - Mar 2023

LINE is a Japan-based Internet company that offers wide-ranging mobile-first services—communication, content, lifestyle, entertainment, advertising, FinTech, and AI, to name a few. Sitting in the Central Marketing team, I primarily drive marketing initiatives for O2O services, including LINE Gather, LINE SPOT, and LINE Shopping. I also support special projects that integrate multiple family services and develop brand communication strategy for startups in LINE PROTOSTAR accelerator program. Show less

Account Manager

• Dec 2016 - Dec 2018

RedPeak (whose North American operation is now integrated into SidLee) is a full-service marketing and creative agency and a member of kyu collective (https://kyu.com), whose members include design firm IDEO and thought leadership consultancy SYPartners. Key Client: Acer HQ I led strategists and creatives to develop global branding, product marketing, go-to-market, digital, and event/campaign solutions for Acer. RedPeak (whose North American operation is now integrated into SidLee) is a full-service marketing and creative agency and a member of kyu collective (https://kyu.com), whose members include design firm IDEO and thought leadership consultancy SYPartners. Key Client: Acer HQ I led strategists and creatives to develop global branding, product marketing, go-to-market, digital, and event/campaign solutions for Acer.

Marketing Executive, MAC Cosmetics

• Sep 2015 - Sep 2016

Account Executive

• Jun 2014 - Apr 2015

Key Client: Samsung Electronics Taiwan

Assistant Account Executive

• Aug 2013 - May 2014

Key Client: Samsung Electronics Taiwan

Wellesley College Campus Director

• 2012 - May 2013

Wellesley Styleta is an extension of Styleta, a national network of undergraduate students who share the same vision of social good. Styleta is a fashion organization that seeks to promote social good by raising both monetary and fashion donations for nonprofit organizations that provide resources and support to disadvantaged citizens. Styleta also provides students an opportunity to engage in social entrepreneurship and directly impact the community. Today, Styleta has branches at Harvard University, Washington University in Saint Louis, New York University, Wellesley College, Columbia University, and Boston University, to name a few. Show less

Wellesley College Publicity Director

• Jan 2011 - May 2012

Public Relations Intern in Marketing BU

• May 2011 - Jun 2011