Ioulia Pfeifer, MBA

Direct Marketing Manager at hybris software, an SAP Company
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Contact Information
us****@****om
(386) 825-5501
Location
Munich, Bavaria, Germany, DE
Languages
  • Greek Native or bilingual proficiency
  • German Limited working proficiency
  • English Native or bilingual proficiency
  • Italian Elementary proficiency
Skills

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Credentials

  • Content Marketing Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024

Experience

  • SAP Hybris
    • Germany
    • Software Development
    • 200 - 300 Employee
    • Direct Marketing Manager
      • May 2013 - Present

      - Set up and execute direct marketing campaigns in the campaign management and CRM systems (Salesforce.com / Marketo) in collaboration with Regional and Product Marketing- Select customer and prospect lists from the data systems and work closely with the Business Intelligence Manager to optimize campaigns based on Data Analysis- Consolidate campaign components including landing pages, forms and email templates in collaboration with the local and global agencies- Further develop Marketing reporting tools and processes- Provide regular campaign performance reports to Marketing and Business Intelligence teams- Drive data enrichment and data cleansing initiatives- Own and further develop the Lead Management process in alignment with the sales organization

  • SugarCRM
    • United States
    • Software Development
    • 300 - 400 Employee
    • Online Marketing Specialist
      • Dec 2010 - Apr 2013

      - Serve as the marketing database system administrator and manage CRM and lead automation system including system administration, creation and maintenance of marketing campaign set up and performance evaluation of campaign activity- Create, manage, monitor and update lead scoring, drip campaigns, and email marketing campaigns on an ongoing basis- Manage data mining and list uploads- Implement day-to-day set up, distribution and optimization of email blasts and campaigns- Research and promote email marketing best practices such as segmentation and testing, aggressive profiling, drip-campaigns, targeting, etc.- Monitor and optimize results and key performance metrics- Track, measure and constantly optimize email-marketing programs for growth.- Make recommendations to refine and manage lead scoring/sourcing qualification process- Closely track program success metrics and report ongoing progress

  • SANI RESORT
    • Greece
    • Hospitality
    • 400 - 500 Employee
    • Shift Leader Receptionist
      • Apr 2009 - Nov 2009

      - Shift Leader Receptionist- Front and Back Office duties- Room Allocation- Rate Check- Check In/Out- Billing and Invoicing- Guest Relation Services- Problem/Complaints handling- OPERA PMS

  • SANI RESORT
    • Greece
    • Hospitality
    • 400 - 500 Employee
    • Receptionist
      • Apr 2008 - Nov 2008

      - Check In/Out- Front Office duties- Telephone Operator- Guest Relations Services- OPERA PMS

  • Interlingua Language School
    • English Teacher
      • Jul 2007 - Mar 2008

      Teaching English as a Foreign Language to kids after school.Level A1, ages between 6 and 10

  • Andromeda Boutique Hotel
    • Receptionist
      • Jan 2007 - Jun 2007

      - Room reservations- Front and Back Office duties- Check In/Out- Room Allocation- Invoicing- Bar duties- Administration- ERMHS for Windows

  • Tsamis Hotel
    • Reception Trainee
      • Jul 2006 - Dec 2006

      - Reception- Front and Back Office assistant- Bar- Restaurant- Banquet- ERMHS for Windows

Education

  • European University Munich
    MBA, International Marketing
    2010 - 2011
  • Technical University of Larissa, Greece
    Bachelor of Business Administration (BBA), Tourism and Travel Services Management
    2002 - 2006

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