Experience

xfactor
• United States
• Software Development
• 1 - 100 Employee
• Marketing Director

  • Dec 2022 - Present

UST
• United States
• IT Services and IT Consulting
• 700 & Above Employee
• Marketing Lead II

  • Nov 2022 - Present

Green Essence Florida
• United States
• Alternative Medicine
• 1 - 100 Employee
• Marketing Director

  • Jul 2021 - Present

MASA MTS
• Marketing Campaign Lead

  • Jul 2021 - Nov 2022

TriOut Advisory
• United States
• Real Estate
• 1 - 100 Employee
• Marketing Manager

  • Dec 2019 - Jun 2021


Hydrorider USA

• Marketing and Operations Manager

  • Jan 2014 - Nov 2019

  · Manage and adjust Social Media ad spend, target demographics, etc. for optimization · Manage creation of on-brand graphics for social media disbursement with effective hashtags on Facebook, Instagram, Twitter and LinkedIn · Manage and adjust Google Analytics, AdWords, Shopping accounts · Lead domestic and international marketing strategies · Assist with development, analysis, and documentation of marketing projects and tasks · Develop marketing strategy for company and oversee implementation · Create regional and nationwide press releases · Create print ad graphics on a regular basis · Manage and maximize ad spend through Google Adwords and social media to consistently exceed profit goals and ROI · Increased gross sales by 40% in first year of employment and additional 25% each following year · Initiate, develop and manage eCommerce strategy on Amazon · HTML cleanup to improve website performance and boost SEO · Interaction with manufacturers / vendors in Italy, Canada and the United Kingdom · Head off domestic and international business development strategies · Lead in hiring process of marketing team and oversee Social Media Manager · Support President with market analysis (Sell-in, sell-out), market & competition research (pricing, product offers, strategies -- online screening, catalogue screening) · Arrange and embark on travel multiple times per year for trade shows and conferences



Moguldom Media Group

• Social Media Marketing Manager

  • Sep 2009 - Jan 2014

  · Support to SVP of Operations, SVP of Corporate Development and Legal Affairs, and SVP of Strategic Initiatives · Arrange travel via Concur Travel Solutions · Work with Social Media Manager for content on media subsidiaries · Assist Social Media Manager with developing marketing strategies for promoting programs and services · Create, screen and schedule content for corporate Social Media accounts -Facebook, Twitter, and LinkedIn · Communicate daily with the Social Media Manager and work together to prioritize tasks · Inter-office purchasing, shipping and receiving via eRequester PO system · Inter-office event planning, catering and organization. · Perform administrative tasks for the marketing and business development team · Prepare presentation for key meetings, support senior team with preparation, and gather data, pictures with my own creative input