Experience

PepsiCo România

• Romania
• Food and Beverage Services
• 1 - 100 Employee

• Key Account Manager Convenience&Gas, Special Channels

  • Feb 2016 - Present

  • Execute AOP priorities- Total Volumes / Volumes by Channel Format / Pack Play;• In charge of annual customer contracts negotiations: preparing and leading the process, within financial targets;• Build and maintain customer relationship in key markets and accounts;• Lead and develops action plans based on customer & shopper insights (performance, trends, competition) to achieve business targets;• Plans and manages key account budget to ensure that all resources are used in the most effective and efficient manner; • Focus on execution by creating custom made projects in Petrol Stations by involving cross functional departments;• Vending – develop the market • Store check in the market (to be updated with the competitors activities/assortment/promo strategy/prices). Show less

• Key Account Manager PO1 Modern Trade

  • Nov 2008 - Jan 2016

  • Drive channels operating performance through achievement of- Net Revenue plan / Raw Cases plan / Operating Income plan;• CDA – Achieve CDA per unit targets / Renegotiate terms for underperforming clients;• Support Sales on identifying channel opportunities and expanding distribution, support local customer wiring plan;• Analyse the sales operation to identity areas for improvement and implement new processes • Leading to increased efficiency and profitability;• Help other departments in understanding business and areas of development, client specifics and way of work.• Manage all types of customer : Cash & Chary – Selgros, Metro; Hypermarket - Auchan, Carrefour, Real Hyp ; Supermarket: Mega Image Show less



Pepsi Americas

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Key Account Manager

  • Jul 2004 - Oct 2008

  • Drive channels operating performance through achievement of- Net Revenue plan / Raw Cases plan • CDA – Achieve CDA per unit targets / Renegotiate terms for underperforming clients; • Support Sales on identifying channel opportunities and expanding distribution, support local customer wiring plan; • Analyse the sales operation to identity areas for improvement and implement new processes • Coordinating sales force in allocated areas for Modern Trade • Manage all types of customer : Cash & Chary – Selgros; Hypermarket – Carrefour, Real Hyp; Supermarket: La Fourmi, Mega Image, Intermarche, Artima. Show less



Quadrant Amroq Beverages S.A.

• Consumer Goods
• 1 - 100 Employee

• Branch Manager

  • Jul 2002 - Jun 2004

  • Implement monthly and annual sales strategy in line with company’s tactical goals in order to accomplish and exceed the annual target• Coordinated activities within the field of sales execution for Brasov area in order to achieve execution improvement launching, consumer / trade initiatives and in store presence;• Responsible for administration…warehouse, distribution and sales process regarding legal and accountant accuracy • Monitored and controlled Modern Trade customers for Brasov area• Number of people reporting to me : 17 ( sales and admin) Show less

• Territory Sales Manager

  • Nov 1998 - Jun 2002

  Coordinated activities within the field of sales execution for Bucharest area in order to achieve execution and sales target in company terms;• Achieve the sales target according to the company terms;• Plan, organize, verify and oversee the team of sales agents in its subordination• Number of people reporting to me : 6

• Sales Representative

  • Dec 1994 - Nov 1998

  • Develop assigned area in terms of volume and numeric distribution



Titan Linii Automate

• Bucureşti, România

• Mechanic Engineering

  • Sep 1991 - Oct 1994