Yannis Toufeklis
Head of Digital Analysis at SOCIALDOO- Claim this Profile
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English Full professional proficiency
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Greek Native or bilingual proficiency
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French Limited working proficiency
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Bio
Credentials
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Elements of AI: Introduction to AI
University of Helsinki and ReaktorNov, 2021- Nov, 2024
Experience
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SOCIALDOO
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Greece
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Public Relations and Communications Services
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1 - 100 Employee
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Head of Digital Analysis
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Oct 2021 - Present
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Digital Analyst / Corporate Account Manager
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Nov 2020 - Oct 2021
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Clip News - Media Analysis & Monitoring Services
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Greece
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Media Production
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1 - 100 Employee
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Production Manager
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Sep 2019 - Feb 2020
- Led a team of analysts and liaised with all the different departments in order to ensure customer success - Provided strategy defining information to a number of corporate clients mainly in the food, consumer electronics and finance industries - Generated and presented actionable insights through meticulous monitoring and analysis of customer’s web and social media presence, using Brandwatch tools - Measured and evaluated the performance of various ad hoc campaigns - Continuously communicating with clients to accommodate their data-related business needs throughout every stage of our partnership Show less
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New Media Concept (N=mc2)
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Greece
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IT Services and IT Consulting
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1 - 100 Employee
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Data Analyst / Digital Account Manager
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Sep 2012 - Aug 2019
- Digital presence (Web & Social) monitoring, research, analysis and reporting to generate actionable insights - Measured and evaluated the performance of various ad hoc campaigns - Developed and measured KPIs in order to ensure the success of various projects - Continuously communicating with clients to accommodate their data-related business needs throughout every stage of our partnership - Managed projects (time planning, coordinating developers etc.) - Planned and implemented social media strategy for a variety of clients - Community building via social media - Created newsletter and blog content Show less
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Hellenic National Audiovisual Archive
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Banking
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1 - 100 Employee
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Social Media Manager / Digital Video Editor
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Jan 2009 - Dec 2011
- Implemented the social media policy of the organization - Performed daily updates on the website using Netvolution - Edited, digitized, examined and transformed audiovisual material - Implemented the social media policy of the organization - Performed daily updates on the website using Netvolution - Edited, digitized, examined and transformed audiovisual material
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ERT S.A. HELLENIC BROADCASTING CORPORATION
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital Media Producer
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Feb 2005 - Oct 2006
- Digitized analog audiovisual material - Edited, transformed and documented the digitized material using Pinnacle Studio Plus, Leitch dpsVelocity Q and Adobe Premiere - Digitized analog audiovisual material - Edited, transformed and documented the digitized material using Pinnacle Studio Plus, Leitch dpsVelocity Q and Adobe Premiere
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Athens Olympic Broadcasting
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Athens, Greece
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Camera Assistant
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Mar 2004 - Aug 2004
- Participated in and selected through the training broadcasting program - Prepared, tested and dismantled the audiovisual equipment - Provided assistance to the camera operators during the audiovisual coverage of the Olympic Games - Participated in and selected through the training broadcasting program - Prepared, tested and dismantled the audiovisual equipment - Provided assistance to the camera operators during the audiovisual coverage of the Olympic Games
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Δάφνη-Defne NGO
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Mytilene, Greece
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Organizing Coordinator
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Jul 2004 - Jul 2004
- Coordinated presentations, instalations, artistic and other social activities of the 3rd annual Festival of Greek-Turkish Friendship: Bridges and Walls - Participated in the arrangement of the festival schedule - Coordinated the acommondation, transportation of artists and speakers - Coordinated presentations, instalations, artistic and other social activities of the 3rd annual Festival of Greek-Turkish Friendship: Bridges and Walls - Participated in the arrangement of the festival schedule - Coordinated the acommondation, transportation of artists and speakers
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Lesvos and Limnos Cooperative Bank
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Mytilene, Greece
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Lead Ethnograpic Researcher / Media Producer
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Sep 2003 - Jul 2004
- Designed, programmed and developed an interactive touch-screen multimedia application (info-kiosk installation) using Photoshop, Flash, Director and Lingo - Conducted ethnographic research, data analysis and created of new information regarding history, architecture, art, crafts and other aspects of the life on Lesvos and Lemnos islands - Designed, programmed and developed an interactive touch-screen multimedia application (info-kiosk installation) using Photoshop, Flash, Director and Lingo - Conducted ethnographic research, data analysis and created of new information regarding history, architecture, art, crafts and other aspects of the life on Lesvos and Lemnos islands
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University of the Aegean
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Greece
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Higher Education
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700 & Above Employee
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Lab Associate / Researcher
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Feb 2003 - Jun 2004
Lab of Sound, Vision, and Cultural Representation - Conducted ethnographic research and data analysis - Provided assistance to designers and programmers in building physical computing multimedia applications and installations for cultural events and exhibitions. Lab of Sound, Vision, and Cultural Representation - Conducted ethnographic research and data analysis - Provided assistance to designers and programmers in building physical computing multimedia applications and installations for cultural events and exhibitions.
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Education
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University of the Aegean
B.Sc., Informatics, Culture and Communication