Ioannis Smpokos

Performance Marketing Manager at AS Jewellery
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR
Languages
  • Greek Native or bilingual proficiency
  • English Full professional proficiency

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Bio

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Credentials

  • Google Analytics
    Google
    Dec, 2017
    - Nov, 2024
  • Display Advertising
    Google
    Dec, 2017
    - Nov, 2024
  • Mobile Advertising
    Google
    Dec, 2017
    - Nov, 2024
  • Adwords Fundamentals
    Google
    Sep, 2017
    - Nov, 2024
  • Adwords Search
    Google
    Sep, 2017
    - Nov, 2024

Experience

    • Greece
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Nov 2018 - Present

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Performance Marketing Assistant
      • Feb 2018 - Oct 2018

      - Used Google Analytics and CMS platform in order to achieve Revenue Growth - Used Search Term List & Negative List to reduce cost and find new potential Campaigns - Created RLSA Audiences and use bid adjustments on them according to Roas, Conversions, Conversion Rate, Analysis - Optimizing Campaigns through Manual Bidding and Auto-bidding based on Roas or Conversion Value - Wrote compelling ads to achieve maximum CTR and to showcase products - Proposals in order to optimize the account in a 360-way: Report all the elements that hindered the user from an easy transaction by all accounts. - Increased Online Sales by 20% Month over month - Devised a Custom Strategy to achieve Client's target such as Revenue Growth or target Roas E-commerce Accounts: 1) Sportswear-Activewear 2) Baby Clothes and Apparel 3) Two Online Pharmacies 4) Bookstore Show less

    • Cost Controller Assistant
      • Jul 2016 - Nov 2016

      1) Monitoring Daily Expenses & Profits of multiple departments through an internal software 2) Data entry on daily expenses of food & beverage suppliers 3) In cooperation with the Department of Storage, I was monitoring the price of the bought goods and Searching for any fluctuations in price-fixed goods 4) Identifying new or old suppliers in order to achieve lower cost through a standard quality 5) Assisting with documentation of ISO 14001:2008 1) Monitoring Daily Expenses & Profits of multiple departments through an internal software 2) Data entry on daily expenses of food & beverage suppliers 3) In cooperation with the Department of Storage, I was monitoring the price of the bought goods and Searching for any fluctuations in price-fixed goods 4) Identifying new or old suppliers in order to achieve lower cost through a standard quality 5) Assisting with documentation of ISO 14001:2008

    • Cost Controller Assistant
      • Jun 2015 - Nov 2015

      1) Monitoring Daily Expenses & Profits of multiple departments through an internal software. 2) Data entry on daily expenses of food & beverage suppliers. 3) In cooperation with the Department of Storage, I was monitoring the price of the bought goods and Searching for any abnormalities in price-fixed goods 4) Suggesting new or old suppliers in order to achieve lower cost through a standard quality 5) Assisting with documentation of ISO 14001:2008 1) Monitoring Daily Expenses & Profits of multiple departments through an internal software. 2) Data entry on daily expenses of food & beverage suppliers. 3) In cooperation with the Department of Storage, I was monitoring the price of the bought goods and Searching for any abnormalities in price-fixed goods 4) Suggesting new or old suppliers in order to achieve lower cost through a standard quality 5) Assisting with documentation of ISO 14001:2008

    • Accountant intership
      • Jul 2011 - Aug 2011

Education

  • ALBA Graduate Business School
    Professional Diploma in Digital Marketing
    2017 - 2017
  • Ethnikon kai Kapodistriakon Panepistimion Athinon
    Diploma, Marketing and Sales Techniques
    2016 - 2017
  • Dimokrition Panepistimion Thrakis
    Master’s Degree, Civil Engineering
    2009 - 2015

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