Experience

University of Glasgow Adam Smith Business School
• United Kingdom
• Higher Education
• 100 - 200 Employee
• Graduate Teaching Assistant

  • Nov 2021 - Present


Mapix technologies Ltd

• Transportation, Logistics, Supply Chain and Storage

• Marketing Development Executive

  • Aug 2017 - Aug 2018

  • Develop and co-ordinate international marketing strategy and activity across the business to increase awareness of and strengthen the brands; increase the number of leads; expand the opportunities in different sectors and markets • Competitor marketing activity assessment and research of media/event opportunities to develop a marketing plan, specific campaigns and budget • Implement, monitor and regular reporting on the success of the marketing plan and specific campaigns and keep within budget • Website development and SEO strategy, social media strategy and implementation, organisation/attendance at events and exhibitions, development of sales and exhibition materials, assistance producing and delivering presentations • Reviewing the ongoing success of marketing strategy and campaigns data and make strategic recommendations • Target key customers, partners and stakeholders to build new relationships and maximize return from existing partnerships • Manage external print, design and marketing partners in a national and global level • Working with the management team to develop and implement marketing strategies and processes to bring efficiencies and increase effectiveness across the team • Develop and implement a customer feedback process to continually improve the product and service offering Show less



Flavours of Italy Ltd

• Marketing Coordinator

  • Oct 2016 - Jul 2017

  • Being heavily involved into formulating a new business strategy and introduced a marketing strategy to reach new corporate objectives • Develop and manage an integrated marketing communications strategy and plan using traditional and digital media including magazines, brochures, company website and blog, social media, forums and newsletter • Design and execute targeted social media and PR campaigns in line with company’s long term objectives and short term goals • Undertake market research to identify markets trends and opportunities in the global marketplace • Engage with business partners and influential figures to form mutually beneficial relationships • Create a customer relationship management strategy to maximise opportunities and value of existing customer base • Reports preparation and evaluate of performance through a variety of tools including Google Analytics, MOZ and SEMRush and Salesforce • Work closely with the PR team, web developers and marketing agency to ensure consistency of brand attributes and support communications objectives • Managing budget, recording expences and monitoring progress Show less



LIMITS Technology

• United States
• Information Technology & Services

• Marketing Manager

  • Dec 2014 - Nov 2016

  •Leading the creation of the most successful crowdfunding campaign in Scotland •Strategic brand management for a new product development •Creatively develop and implement an integrated marketing and communications program •Implementation of digital marketing strategy and content plans •Communications strategy and planning to drive growth and ensure effective market launch of the product across international markets •Leading the creation of the most successful crowdfunding campaign in Scotland •Strategic brand management for a new product development •Creatively develop and implement an integrated marketing and communications program •Implementation of digital marketing strategy and content plans •Communications strategy and planning to drive growth and ensure effective market launch of the product across international markets



Dukosi

• United Kingdom
• Semiconductor Manufacturing
• 1 - 100 Employee

• International Marketing Executive

  • Jun 2014 - Nov 2014

  •Devising an online marketing strategy and communications plan to raise brand awareness and drive traffic to the company website •Developing and managing social media marketing strategies •Managing the redesign of the company website and content •Creating and optimizing website content for SEO strategies •Implementing and managing email campaigns •Using Google Analytics to evaluate performance and strategy effectiveness •General marketing administration tasks including CRM management Show less

• International Market Research and Digital Marketing Executive

  • Jan 2013 - May 2014

  •Undertake primary & secondary online market research with analysis and compilation of results/findings on weekly basis to inform decisions to proactive marketing strategy for key international target markets •Website updates using Joomla CMS (Copywriting and content updates, website layout, photography and videos) •Implement an online marketing strategy across various channels to actively enhance the brand’s social media presence and support its international expansion •Manage a social media plan to increase engagement with fans/ followers from the UK market and build international following from key international markets •SEO marketing tasks (Keywords research, Links analysis, website analytics, competition analysis & benchmarking) •Google Analytics reports preparation and analysis •Researching online trends and popular topics to produce articles and content for company’s blog •Design, set up and successfully implement the brand’s own affiliate marketing campaign to increase website viewings and assist online international marketing Show less



Logitech Limited

• United Kingdom
• Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Executive

  • Nov 2011 - Jun 2012

  •Introduce a social media strategy, establishing the company in relevant forums and channels •Copywriting (website content, case studies, social media updates, newsletters, product brochures) •Work with a website design company to replace existing company website using Umbraco (open source content management system- CMS). •Marketing research (customer satisfaction questionnaires & face to face interviews) •Introduce a social media strategy, establishing the company in relevant forums and channels •Copywriting (website content, case studies, social media updates, newsletters, product brochures) •Work with a website design company to replace existing company website using Umbraco (open source content management system- CMS). •Marketing research (customer satisfaction questionnaires & face to face interviews)



CAPDM Limited

• United Kingdom
• E-Learning Providers
• 1 - 100 Employee

• Business & Marketing Plan Consultant

  • Jan 2011 - May 2011

  •Business and marketing plan for a new product launch in the UK & US markets •Market research (quantitative and qualitative data collection, analysis and evaluation) •Digital Marketing strategy (plan & tactics) •Business consultancy (written report and presentations to the clients on entry strategies & tactics) •Business and marketing plan for a new product launch in the UK & US markets •Market research (quantitative and qualitative data collection, analysis and evaluation) •Digital Marketing strategy (plan & tactics) •Business consultancy (written report and presentations to the clients on entry strategies & tactics)



Rush Events

• Australia
• Events Services
• 1 - 100 Employee

• Events Supervisor

  • Apr 2010 - Aug 2010

  •Events coordination and management in various venues (concerts and retail chains) •Supervise & communicate responsibilities to a team of promoters •Control of events successful implementation •Post-evaluation (recording of qualitative and quantitative data & interpretation and report preparation) •Events coordination and management in various venues (concerts and retail chains) •Supervise & communicate responsibilities to a team of promoters •Control of events successful implementation •Post-evaluation (recording of qualitative and quantitative data & interpretation and report preparation)



Citrine | Social Media & Word of Mouth Marketing

• Digital Marketing Intern

  • Dec 2009 - Apr 2010

  •Training in strategy design for social media, online PR campaigns & Word of Mouth generation •Advertising and communications design & implementation (creative concepts, contests and further tactics to engage audience) •Blogging •Accounts management •Social media updates on a portfolio of brands •Training in strategy design for social media, online PR campaigns & Word of Mouth generation •Advertising and communications design & implementation (creative concepts, contests and further tactics to engage audience) •Blogging •Accounts management •Social media updates on a portfolio of brands



Hellenic American University

• United States
• Higher Education
• 1 - 100 Employee

• Research Assistant

  • Oct 2008 - Oct 2009

  •Research on foreign operations entry on behalf of two Business Networks •Qualitative research: in depth interviews on business entrepreneurs •Fieldwork design and data record, collection & preparation •Quantitative Research: Questionnaire design and distribution •Data collection and sorting •Research on foreign operations entry on behalf of two Business Networks •Qualitative research: in depth interviews on business entrepreneurs •Fieldwork design and data record, collection & preparation •Quantitative Research: Questionnaire design and distribution •Data collection and sorting