Ioana Pascaru
Customer Lifecycle Manager at Blacklane- Claim this Profile
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Deutsch Native or bilingual proficiency
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Rumänisch Native or bilingual proficiency
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Englisch Professional working proficiency
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Spanisch Limited working proficiency
Topline Score
Bio
Madalena Amaral Santos
Ioana and I worked together when my product area and CRM crossed. Ioana possesses drive and is steadfastly committed to improving. Ioana has a keen critical sense and challenges the status quo in an effort to achieve the best outcomes. She is a wonderful team member, being a hard worker and hands-on. It was a pleasure working with her at Nuri, and I heartily recommend Ioana.
Bridget Anderson
Ioana jumped in eager to do more than her initial Jr status would demand and in recognition was swiftly promoted to CRM Manager. She has risen to challenges and seized every opportunity to exceed expectations. She benefited from initially working closely with our former Growth lead implementing strategies to address gaps in our onboarding flows and then took up full responsibility for the continued optimization of the onboarding top of the funnel. She has shown extraordinary clarity in both project management across multiple, simultaneous and large scale projects and gone beyond by taking the initiative to reflect the performance of those projects and really celebrate the wins she has worked to achieve with the team.
Madalena Amaral Santos
Ioana and I worked together when my product area and CRM crossed. Ioana possesses drive and is steadfastly committed to improving. Ioana has a keen critical sense and challenges the status quo in an effort to achieve the best outcomes. She is a wonderful team member, being a hard worker and hands-on. It was a pleasure working with her at Nuri, and I heartily recommend Ioana.
Bridget Anderson
Ioana jumped in eager to do more than her initial Jr status would demand and in recognition was swiftly promoted to CRM Manager. She has risen to challenges and seized every opportunity to exceed expectations. She benefited from initially working closely with our former Growth lead implementing strategies to address gaps in our onboarding flows and then took up full responsibility for the continued optimization of the onboarding top of the funnel. She has shown extraordinary clarity in both project management across multiple, simultaneous and large scale projects and gone beyond by taking the initiative to reflect the performance of those projects and really celebrate the wins she has worked to achieve with the team.
Madalena Amaral Santos
Ioana and I worked together when my product area and CRM crossed. Ioana possesses drive and is steadfastly committed to improving. Ioana has a keen critical sense and challenges the status quo in an effort to achieve the best outcomes. She is a wonderful team member, being a hard worker and hands-on. It was a pleasure working with her at Nuri, and I heartily recommend Ioana.
Bridget Anderson
Ioana jumped in eager to do more than her initial Jr status would demand and in recognition was swiftly promoted to CRM Manager. She has risen to challenges and seized every opportunity to exceed expectations. She benefited from initially working closely with our former Growth lead implementing strategies to address gaps in our onboarding flows and then took up full responsibility for the continued optimization of the onboarding top of the funnel. She has shown extraordinary clarity in both project management across multiple, simultaneous and large scale projects and gone beyond by taking the initiative to reflect the performance of those projects and really celebrate the wins she has worked to achieve with the team.
Madalena Amaral Santos
Ioana and I worked together when my product area and CRM crossed. Ioana possesses drive and is steadfastly committed to improving. Ioana has a keen critical sense and challenges the status quo in an effort to achieve the best outcomes. She is a wonderful team member, being a hard worker and hands-on. It was a pleasure working with her at Nuri, and I heartily recommend Ioana.
Bridget Anderson
Ioana jumped in eager to do more than her initial Jr status would demand and in recognition was swiftly promoted to CRM Manager. She has risen to challenges and seized every opportunity to exceed expectations. She benefited from initially working closely with our former Growth lead implementing strategies to address gaps in our onboarding flows and then took up full responsibility for the continued optimization of the onboarding top of the funnel. She has shown extraordinary clarity in both project management across multiple, simultaneous and large scale projects and gone beyond by taking the initiative to reflect the performance of those projects and really celebrate the wins she has worked to achieve with the team.
Credentials
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Growth Strategy Deep Dive - Summer 2022
Growth AcademyJul, 2022- Nov, 2024 -
Braze Certified Marketer
BrazeApr, 2023- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookOct, 2020- Nov, 2024
Experience
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Blacklane
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Germany
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Travel Arrangements
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200 - 300 Employee
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Customer Lifecycle Manager
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Dec 2022 - Present
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Bitwala
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Germany
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Financial Services
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1 - 100 Employee
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CRM Manager
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May 2022 - Dec 2022
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Junior CRM Manager
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Sep 2021 - Apr 2022
- Implemented a marketing automation strategy to support user acquisition and user activation - Supported in setting up a holistic user journey & communication approach across all CRM channels including email and push notifications - A/B testing and optimization of acquisition and activation - Research and analysis in coop with BI in order to better understand customer segments and their lifecycle, behaviors, and needs - Monitored campaign performance and… Show more - Implemented a marketing automation strategy to support user acquisition and user activation - Supported in setting up a holistic user journey & communication approach across all CRM channels including email and push notifications - A/B testing and optimization of acquisition and activation - Research and analysis in coop with BI in order to better understand customer segments and their lifecycle, behaviors, and needs - Monitored campaign performance and reporting - Ideated, created, and implement sustainable promotional concepts and product/feature release campaigns - Owned style guide for emails, aligned messaging, and steered German first perspective - Implemented processes across teams and worked closely with Product, Content, BI, CS and Legal
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Hapag-Lloyd AG
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Germany
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Maritime Transportation
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700 & Above Employee
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Digital Marketing
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Dec 2019 - Aug 2021
- Driving digital transformation at Hapag-Lloyd in the Digital Business & Transformation Team - Promotion of Hapag-Lloyd's digital products and solutions (internally and externally) - Content marketing, internal communication and email marketing - In the digital marketing team we are setting up digital marketing from scratch and scaling our marketing activities to 144 countries by using agile working methods - Driving digital transformation at Hapag-Lloyd in the Digital Business & Transformation Team - Promotion of Hapag-Lloyd's digital products and solutions (internally and externally) - Content marketing, internal communication and email marketing - In the digital marketing team we are setting up digital marketing from scratch and scaling our marketing activities to 144 countries by using agile working methods
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Leuphana University of Lüneburg
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Germany
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Government Administration
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700 & Above Employee
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Cradle-to-Cradle Research Project
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Nov 2019 - Mar 2020
Prof. Dr. Michael Braungart Prof. Dr. Michael Braungart
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Bonial Germany
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Germany
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IT Services and IT Consulting
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200 - 300 Employee
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CRM
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Apr 2018 - Nov 2019
- Campaign-management for mobile push notifications for two apps on the German market (user monetization, -retention and engagement) - Newsletter content creation, testing & reporting - Analysis and optimization of the CRM campaigns based on their performance using A/B tests and data analysis/visualization by a data specialist - Planning and creation of several types of in-app campaigns (surveys, NPS, app review campaigns) - Creation and presentation of monthly reports regarding the… Show more - Campaign-management for mobile push notifications for two apps on the German market (user monetization, -retention and engagement) - Newsletter content creation, testing & reporting - Analysis and optimization of the CRM campaigns based on their performance using A/B tests and data analysis/visualization by a data specialist - Planning and creation of several types of in-app campaigns (surveys, NPS, app review campaigns) - Creation and presentation of monthly reports regarding the mobile CRM performance in the German market - Basic SEO & Inbound - Full-time & part-time Show less - Campaign-management for mobile push notifications for two apps on the German market (user monetization, -retention and engagement) - Newsletter content creation, testing & reporting - Analysis and optimization of the CRM campaigns based on their performance using A/B tests and data analysis/visualization by a data specialist - Planning and creation of several types of in-app campaigns (surveys, NPS, app review campaigns) - Creation and presentation of monthly reports regarding the… Show more - Campaign-management for mobile push notifications for two apps on the German market (user monetization, -retention and engagement) - Newsletter content creation, testing & reporting - Analysis and optimization of the CRM campaigns based on their performance using A/B tests and data analysis/visualization by a data specialist - Planning and creation of several types of in-app campaigns (surveys, NPS, app review campaigns) - Creation and presentation of monthly reports regarding the mobile CRM performance in the German market - Basic SEO & Inbound - Full-time & part-time Show less
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Bachelor Thesis
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Aug 2018 - Oct 2018
Bachelorarbeit im Unternehmen: Analyse von zielgruppenspezifischen Marketingmaßnahmen am Beispiel der Vodafone GmbH Niederlassung Nord-Ost und Ost Bachelorarbeit im Unternehmen: Analyse von zielgruppenspezifischen Marketingmaßnahmen am Beispiel der Vodafone GmbH Niederlassung Nord-Ost und Ost
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Projekt- und Kampagnenmanagement
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Aug 2016 - Jan 2017
Praktikantin - selbstständige Erstellung von Projektbriefings und Kampagnenkonzepten mithilfe von MS-office und vodafonespezifischen Programmen für das Vertriebsmanagement - Briefing, Steuerung und Kontrolle von externen DienstleisterInnen wie Werbe-, Event-, und Promotionagenturen - Konzeptentwicklung in Kooperation mit Medien- und HardwarepartnerInnen (104.6 RTL Radio, Radio Energy, Samsung, Sony) - Nachbereitung, Auswertung und Visualisierung von Offline- und… Show more Praktikantin - selbstständige Erstellung von Projektbriefings und Kampagnenkonzepten mithilfe von MS-office und vodafonespezifischen Programmen für das Vertriebsmanagement - Briefing, Steuerung und Kontrolle von externen DienstleisterInnen wie Werbe-, Event-, und Promotionagenturen - Konzeptentwicklung in Kooperation mit Medien- und HardwarepartnerInnen (104.6 RTL Radio, Radio Energy, Samsung, Sony) - Nachbereitung, Auswertung und Visualisierung von Offline- und Online-Kampagnen - Administrative Aufgaben wie die Planung und Vorbereitung von internen und externen Meetings sowie Organisation und Realisierung von Webkonferenzen mit GeschäftspartnerInnen und MitarbeiterInnen Show less Praktikantin - selbstständige Erstellung von Projektbriefings und Kampagnenkonzepten mithilfe von MS-office und vodafonespezifischen Programmen für das Vertriebsmanagement - Briefing, Steuerung und Kontrolle von externen DienstleisterInnen wie Werbe-, Event-, und Promotionagenturen - Konzeptentwicklung in Kooperation mit Medien- und HardwarepartnerInnen (104.6 RTL Radio, Radio Energy, Samsung, Sony) - Nachbereitung, Auswertung und Visualisierung von Offline- und… Show more Praktikantin - selbstständige Erstellung von Projektbriefings und Kampagnenkonzepten mithilfe von MS-office und vodafonespezifischen Programmen für das Vertriebsmanagement - Briefing, Steuerung und Kontrolle von externen DienstleisterInnen wie Werbe-, Event-, und Promotionagenturen - Konzeptentwicklung in Kooperation mit Medien- und HardwarepartnerInnen (104.6 RTL Radio, Radio Energy, Samsung, Sony) - Nachbereitung, Auswertung und Visualisierung von Offline- und Online-Kampagnen - Administrative Aufgaben wie die Planung und Vorbereitung von internen und externen Meetings sowie Organisation und Realisierung von Webkonferenzen mit GeschäftspartnerInnen und MitarbeiterInnen Show less
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Education
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2019 - 2021
Leuphana Universität Lüneburg
Master of Science - MS, Marketing/Marketing-Management -
2017 - 2018
Universitat de Barcelona
Psychologie -
2014 - 2018
HMKW - Hochschule für Medien, Kommunikation und Wirtschaft
Bachelor of Arts - BA, Medien- und Wirtschaftspsychologie
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