Experience

Scanmarker

• United States
• Consumer Electronics
• 1 - 100 Employee

• VP Marketing and Sales

  • Apr 2023 - Present

  Oversee sales and marketing strategy for global outreach. Successfully launching new products or entering new markets, leading to brand expansion and increased brand recognition. Developing and executing successful customer acquisition and retention programs that lead to a growing customer base and improved customer loyalty. Implementing sales strategies, training programs, and incentive structures that lead to improved sales performance, higher closing rates, and increased average deal sizes.0/2,0002000 maximum characters allowed. Show less

• Manager Marketing and Sales

  • Oct 2022 - Apr 2023

  Developed and Executed a Successful Marketing Strategy Roadmap: Created a comprehensive marketing strategy roadmap for the Scanmarker Reader product, resulting in increased brand visibility, market penetration, and sales growth.Successfully led B2B sales efforts, including resellers, affiliate programs, and schools, resulting in a substantial increase in B2B sales revenue and market share.Oversaw marketing and sales budgets, optimizing resource allocation and achieving cost efficiencies without compromising the quality and effectiveness of marketing campaigns and sales initiatives.Managed multiple functional areas, including Product Management, Engineering, UX/UI, Sales, B2B Customer Support, and Finance, fostering effective collaboration, alignment, and synergy among teams, resulting in improved operational efficiency and overall business performance. Show less



ESAN Graduate School Of Business

• Peru
• Higher Education
• 700 & Above Employee

• Lecturer of Marketing and Strategy @Marketing School of Business

  • Jul 2021 - Dec 2022

  Curriculum development for SEO/SEM new Marketing Master Degree. Skills: communication, leadership, collaboration, adaptability, engagement skills, group management. Curriculum development for SEO/SEM new Marketing Master Degree. Skills: communication, leadership, collaboration, adaptability, engagement skills, group management.



AgroScout

• United States
• Software Development
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2021 - Oct 2022

  Translate business objectives into strategy, tactics, and KPIs : -Defined 2022 marketing strategy as a multilingual SaaS solution (Spanish/English/Portuguese). -Develop B2B marketing collateral for sales enablement: ebooks, presentations, brochures, sales automation, product videos, website copy & blog posts. -Developing branding strategy. Managing all PR & communication ( PR wire and publishers pitch), board members, newsletters, etc. -Lead digital social media strategy and product marketing in collaboration with product, UX/UI and customer success teams. -Assisting the company’s sales team in lead generation 300+/monthly and improving the sales funnel with Sales Navigator & Apollo. -Participating globally in events such as conferences, webinars & interviews. 🚉 🚁 ✈️ -Launching a new website with new content for 3 regions and social media in Spanish/ English/ Portuguese ( WordPress & Elementor ) Digital tools: HubSpot, Slack, Intercom, Mailchimp, Hootsuite, Canva, Apollo, etc. Show less



Scanmarker

• United States
• Consumer Electronics
• 1 - 100 Employee

• Marketing and Sales Manager

  • Mar 2021 - Nov 2021

  In charge of Product Marketing Development for B2B and learning disabilities market. Implemented affiliate program and influencer strategy. Define and implement key markets for the company products. Managed, supervised, coordinated, and monitored media outreach in-house and through international media advertising agencies. Key Achievements: -Implemented LATAM market penetration through retail resellers and e-commerce platforms -Established TikTok platform management organic videos management and paid ads. -Increase brand awareness with social media management -Growth on resellers base Show less



Gordon Academic College of Education

• Israel
• Higher Education
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Jan 2021 - Mar 2021

  Development of strategy and preparation of short-term courses in Spanish. Email marketing and coordination of advertising campaigns. Management of social networks. Website update and integration coordination with the student registration system. Development of strategy and preparation of short-term courses in Spanish. Email marketing and coordination of advertising campaigns. Management of social networks. Website update and integration coordination with the student registration system.



Central de Alimentos

• Brazil
• Food and Beverage Retail

• Business Development Manager

  • Apr 2020 - Mar 2021

  -Research and identify new business opportunities - including new markets, growth areas, trends, customers, and partnerships. B2C -Generate leads and cold-call prospective customers. winning contracts of more than 250$K with government tenders.-B2G -Implemented promotional strategy and activities with the marketing department and winning renew the contract with fast food buyers :B2B -Research and identify new business opportunities - including new markets, growth areas, trends, customers, and partnerships. B2C -Generate leads and cold-call prospective customers. winning contracts of more than 250$K with government tenders.-B2G -Implemented promotional strategy and activities with the marketing department and winning renew the contract with fast food buyers :B2B



Ganga.Fresco

• Peru
• Retail

• Founder and CEO

  • Apr 2017 - Mar 2020

  Farm to fork StartUp I led the development of a digital platform connecting farmers with consumers, with a focus on sustainable agriculture and local sourcing. My responsibilities included financing, product development, team management, and building partnerships with key stakeholders in the food industry. I also oversaw the implementation of marketing and promotional strategies to grow our user base and increase brand awareness. Through my leadership, the company achieved significant growth and positive impact on the local food ecosystem Show less



AFEX - AGRO FLEX

• Peru
• Farming
• 1 - 100 Employee

• Marketing & Sales Manager

  • Aug 2014 - Apr 2018

  Leading high-level commercial negotiations and developing business relationships in Europe (wholesalers, brokers, and supermarkets), USA (wholesalers and brokers), and global. Event coordination and participation leading to winning contracts . Lead generation B2B. Social media and website management. Leading high-level commercial negotiations and developing business relationships in Europe (wholesalers, brokers, and supermarkets), USA (wholesalers and brokers), and global. Event coordination and participation leading to winning contracts . Lead generation B2B. Social media and website management.



GetJob

• VP Marketing and Sales

  • Jan 2013 - Aug 2014

  -Developed marketing& sales strategy LATAM -Develop a detailed project plan to monitor and track progress with OKR /ROI objectives. -Coordinate internal resources and third parties/vendors for the flawless execution of projects. -Managed and lead multi-channel DemGen strategies to support company goals. -Oversee and develop a large variety of digital DemGen marketing efforts, including SEM, SEO, Website management, content creation, and optimization. -Managed paid search, display/retargeting, content syndication, pay-per-lead programs, organic search, affiliate marketing, and more. -Identify & analyze large, complex data sets to address strategic and operational business gaps and suggest solutions to impact the business KPIs. -Performed deep analysis on market status and opportunities and forecasting company strategy. -Drive the design, building, and launching of the next generation of the BI approach. -Managing the delivery of high-impact dashboards and data visualizations. Show less



TFLEX

• PERU

• Head of Product Management

  • May 2007 - Dec 2013

  Security Project Management with SVA Method approved by Homeland Security for Oil and Gas Companies Managed yearly high-budget projects for petro company PETROBRAS PERU. Winning Public Government Licitation for International Clients in dealing with multiple languages: Spanish, English, and Hebrew. Own product strategy (market analysis, competitive analysis, and growth strategy). Own product roadmap Execute the roadmap and development efforts Was a pivotal focal point between Sales, Marketing, and RnD. Work closely with the leadership team to meet revenues and NDR targets Defined yearly and quarterly plans and make sure they are executed to meet RnD goals Run a team of product managers. Define requirements of product capabilities Ongoing interaction with the Engineering teams to develop innovative and high-quality product capabilities Enable a high-value and effective go-to-market strategy Work closely with other departments to ensure a successful release and launch process Present new features to the market and train Sales Engineers and Professional Services on new product offerings Show less



Tomaisins

• PERU

• Account Executive

  • Aug 2005 - Jul 2006

  Negotiating Sales of Products with Japanese, USA and European Clients. Meeting with other executives to discuss clients' project goals, progress and outcomes. Developing budgets and timelines for clients and the company. Negotiating Sales of Products with Japanese, USA and European Clients. Meeting with other executives to discuss clients' project goals, progress and outcomes. Developing budgets and timelines for clients and the company.