Experience

SanoVita Romania
• Chief Executive Officer

  • Oct 2022 - Present


Bravva Angels

• Romania
• Community Services
• 1 - 100 Employee

• Board Member

  • Sep 2022 - Present

  WOMEN, WEALTH and INVESTING. Bravva is a community of business angels who invest in early-stage startups founded by women. An incredibly small percentage of the global investment goes to women founders - roughly, 1% - and about 10% to mixed teams. Our mission is to support female founders in their endeavours of creating successful businesses, most of them with the ultimate purpose of contributing (back) to society. Our community offers opportunities, education and networking. WOMEN, WEALTH and INVESTING. Bravva is a community of business angels who invest in early-stage startups founded by women. An incredibly small percentage of the global investment goes to women founders - roughly, 1% - and about 10% to mixed teams. Our mission is to support female founders in their endeavours of creating successful businesses, most of them with the ultimate purpose of contributing (back) to society. Our community offers opportunities, education and networking.



Amway

• United States
• Consumer Services
• 1 - 100 Employee

• General Manager Romania, Bulgaria, Greece

  • Jan 2012 - Sep 2022

  Main achievements: - Awarded for best business performance team in Europe for three consecutive years & for best leadership and double-digit business growth (2016-2019) - 2019 awarded best in Europe for growing loyal buyers - Opening a new market - Bulgaria in 2014: set up the team, from legal and regulatory to full business integration, boost synergies with cluster team and generate sustainable growth. - Forbes "Top 100 coolest brands" award received for the launch of Artistry Studio Show less



OMV Petrom

• Romania
• Oil and Gas
• 700 & Above Employee

• Senior Management Consultant on Change Management, Reputation and CSR

  • Oct 2005 - Dec 2011

  Main Achievements: - Post M&A (Petrom/ OMV) - framing and implementing the strategy for the reputation & business process redesign for Petrom to became & be perceived as a role model company - CSR awarded campaigns: Parcurile Viitorului, Tara lui Andrei - Successful implementation of the first environmental branding done in Romania to endorse the new culture and strategy (Petrom City - the new green field Headquarter) - Managing multiple cross-cultural projects with focus on: Change Management, Business Process Redesign, Organisation and People Development, Reputation Management. Show less



GlaxoSmithKline Pharma GmbH

• Board Member as Commercial Director

  • Dec 2002 - Sep 2005

  Main achievements:- Strategic business planning, portfolio management, marketing & communication + sales force management, generating value added and results attained:- Market leaders in many of the TA (therapeutical areas) - business turnover 40M USD- Create a strong team (106 people) generating double-digit growth while leveraging high profitability

• Board Member as Communication & PR Director

  • Nov 2000 - Dec 2002

  Main achievements:- Managing the post M&A (Glaxo Wellcome-Smithkline Beecham- Europharm) rebranding for the new vertically integrated business lines (production, distribution, retail) with the scope of divesting parts, separately, in a more profitable manner- Setting up the Corporate PR & Communication Department and develop programs that have increased credibility and public recognition of GSK as " leader of the industry" and "the most local multinational"- Setting up and running of Corporate CSR Foundation - Partners for Life- Various local and international PR Awards for corporate reputation, rebranding and CSR Show less

• Business Unit Manager OTC

  • Dec 1997 - Nov 2000

  Main achievements: - Successful post M&A portfolio - not only we avoided cannibalization but created brand positioning that resulted in top players in category: vitamins, cold & flu - Build from zero a team of 26 (sales & marketing), business turnover of 6M USD, double digit growth.



A&D Pharma

• Romania
• Pharmaceutical Manufacturing
• 400 - 500 Employee

• Sales Marketing Manager

  • Sep 1996 - Nov 1997

  Main achievements: - Branding of the first private chain of pharmacy in Romania: SensiBlu that became no 1 in the industry - Development & implementation of the first PR campaign ever done in Romania for an OTC brand: Nurofen - became no 1 in the industry - Succesful launch of many important brands in the OTC market, finding new approaches (first ever conference with pharmacies, media & PR campaigns, merchandising & brand talks training for pharmacists) for brands like: Strepsils, Nurofen, Urgo, Upsarin & Efferlagan, Rennie - Building up the merchandising team, marketing, PR and integration with sales teams. Show less



Rothmans, Benson & Hedges Inc.

• Canada
• Tobacco Manufacturing
• 100 - 200 Employee

• Sales And Marketing Specialist

  • Jul 1992 - Sep 1996

  Main achievements: - New on market setting up high / professional standards for: Category Management, Price and Perceptual Map segmentation; Sales and promotions; routing and block checking; Merchandising - Setting up the team of BTL/ promotions and events Main achievements: - New on market setting up high / professional standards for: Category Management, Price and Perceptual Map segmentation; Sales and promotions; routing and block checking; Merchandising - Setting up the team of BTL/ promotions and events