Experience

Watchers

• Portugal
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Brand Manager

  • May 2022 - Present

  Responsible for managing Bell & Ross, Junghans, Raymond Weil, and Versace Timepieces in Portugal. Main responsibilities and duties: - Defining and implementing the annual marketing plan - Managing the annual marketing budget - Direct contact and negotiation with the international brand owners and suppliers - Coordinating and executing the annual sales and communication plan of the clients together with the commercial team - Develop adapted marketing strategies to drive the growth of the business in the points of sales - Monitoring the national distribution chain of the brands - Managing the purchases, logistics, and stocks of the products - Managing and analyzing the sell-in and sell-out - Definition of the annual collections adapted to the Portuguese market - Supervision of the field and of the brand’s visibility - Creating internal and external reports - Supporting the brands and products training



Perfumes & Companhia

• Portugal
• Retail
• 100 - 200 Employee

• Skincare Category & Brand Manager | Exclusive Brands

  • May 2021 - May 2022

  Responsible for managing the Skincare Exclusive Brands in Perfumes & Companhia, such as Ahava, Eisenberg Paris, Gamila Secret, Grown Alchemist, Novexpert, Polaar, Qiriness and Swiss Perfection.Main Responsibilities and Duties:- Developing local strategies, planning and managing the anual marketing plan and budget for each brand- Gather Insights and Analysis to drive alignment and implementation of category growth driving plans- Defining, implementing and monitoring the brand's communication strategy- Planning and analyising the success of product launches, brand activation, marketing and promotional campaigns- Internal and External Stakeholder Management- Managing and analyising sell-in and sell-out- Planning and creating the brand's online visibility and optimizing the brand's page on Perfumes & Companhia Website- Managing the brand's merchandising and visibility at the point of sale- Assortment and Stocks Analysis- Novelties forecast- Negotiation with international suppliers to ensure a win-win partnership

• Product Manager

  • Mar 2019 - May 2021

  Exclusive Brands Department | Perfumes & Companhia.Make Up Brands: Artdeco, All Tigers, Anny, Make Up Factory & Black Up.Skincare Brands: Ahava, Eisenberg, Gamila Secrets, Novexpert, Anthony, Swiss Perfection, Philip B, Polaar, Grown Alchemist, Qiriness & Greenland.

• Marketing Intern

  • Sep 2018 - Feb 2019

  Marketing Intern in the Exlcusive Brands Department.



RDB - ruadebaixo.com

• Writing and Editing
• 1 - 100 Employee

• Cronista na secção Moda & Lifestyle

  • Sep 2015 - Mar 2019



E2

• Portugal
• Media Production
• 1 - 100 Employee

• Assistente de Produção

  • Mar 2015 - May 2015



E2

• Portugal
• Media Production
• 1 - 100 Employee

• Planeamento Estratégico

  • Oct 2014 - Dec 2014



Associação de Estudantes da Escola Secundária da Amadora

• Vice-presidente

  • Nov 2013 - Jun 2014