Experience

AREA10 Marketing

• Spain
• Advertising Services
• 1 - 100 Employee

• Founder & CEO at Area10marketing - Interim Business & Marketing Manager

  • Mar 2015 - Present

  *Strategic Growth plans for B2B & B2C companies: projects involve analysis of the current situation and time lined growth plans including on & off strategies: brand positioning, corporate identity and materials, graphic design, web design & analysis, CRM, UX, SEO, SEM, social media & community management, events, press management, sales plans, partnerships, presentations, advertising, budget and ROI control, etc. Clients like: Green Norway, Multiopticas, Royal Academy of Gastronomy, UHY Fay & Co, The Nordics, Luzwavelabs, Visit Norway, Royal Sciences Academy, Sumilleres Castilla y León, English Café, Innovation Norway, Dellicare, Vigil y Piaggio Real Estate, Movewoman, Casen Recordati, JLP Solutions, Battlefrog USA, Opticalia, The Natural Concept, Ortiz&Reed, INVO Smoothies & Coconut water, Minimalittle Stores and some Marketing & Communication agencies.*Responsible of the Spanish-Norwegian Chamber of Commerce*Member of the Comitee of Visibility / Sustainability of the European Chambers of Commerce*Founder / General Manager at www.area10marketing.com*Member of the Spanish Interim Association



Spanish - Norwegian Chamber of Commerce

• Director ejecutivo

  • Nov 2015 - Present

  Helping to promote the Spanish & Norwegian Chamber of Commerce to promote commercial, cultural and social relations bilaterally between Spain & Norway. Reporting to the Boards Directors and President. Helping to promote the Spanish & Norwegian Chamber of Commerce to promote commercial, cultural and social relations bilaterally between Spain & Norway. Reporting to the Boards Directors and President.



European Chambers of Commerce in Spain

• Spain
• Non-profit Organizations
• 1 - 100 Employee

• Sustainability Committee

  • Jan 2018 - Present

• Member of the board directors

  • Sep 2016 - Present

  Promotion of initiatives that generate value to European companies in Spain.



BoConcept

• Denmark
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• European Retail Marketing Manager, SW Europe/ BENELUX

  • Jan 2011 - Jan 2015

  •Responsible for the elaboration and implementation of the international/ national/ local/ in store marketing strategy, and the related campaigns, including media planning, events, co-branding, PR, SEO and SEM strategy, social media & community management, CRM, out and in store materials, B2C and B2B sales plans and budget control (+2 M€). •Managing a group of 6 people and several suppliers in the related regions.•Adjusting and optimizing (and developing if needed) the initiatives and materials delivered by HQ according to national and local conditions in order to maximize results/ achieve KPI´s optimizing investments.Achievements: established a bartering system by using redundant stock for advertising. Reducing the cost by 75% through finding partners. Not only did I achieve all the yearly KPI´s set: +25% compared to last year in traffic (web, social media and point of sale), CRM system, PR clippings and sales, but I exceeded them. (+30% web traffic, +20% social media, +35% in POS traffic, +58% CRM, +38% clippings, +20% sales). Honored by the Spanish Japanese Ambassador for the work done with the events.



CTC Business Process Outsourcing

• Marketing & Communications Director

  • 2009 - 2010

  Responsable for the design and implementation of the new corporate identity, including logo creation, web page management (SEO, analytics), corporate presentation, advertising etc. Other areas included market research, design and implementation of the marketing business plan and constant dialogue with the stakeholders. Responsable for the design and implementation of the new corporate identity, including logo creation, web page management (SEO, analytics), corporate presentation, advertising etc. Other areas included market research, design and implementation of the marketing business plan and constant dialogue with the stakeholders.



Varias

• Freelance Marketing & Comunicación

  • 2008 - 2010

  Clients: INVO Smoothies, Medical/Asthetics centre Rosa Garvín, City Yoga, City Pilates, Bloom Consulting Agency, Vino Divino Restaurant.Web Page design, corporate identity materials, SEO, press management, newsletters, advertising, marketing & communication support, market research studies, translations (English-Spanish), press releases, corporate materials, sales support. Clients: INVO Smoothies, Medical/Asthetics centre Rosa Garvín, City Yoga, City Pilates, Bloom Consulting Agency, Vino Divino Restaurant.Web Page design, corporate identity materials, SEO, press management, newsletters, advertising, marketing & communication support, market research studies, translations (English-Spanish), press releases, corporate materials, sales support.



YOOX

• Italy
• Technology, Information and Internet
• 200 - 300 Employee

• PRESS OFFICER

  • 2008 - 2009

  Responsible for the PR and communication plan for Spain. Writing and translating press releases, clipping, interviewing celebrities, along with the implementation of the global strategy for the Spanish market. Collaboration with marketing, business development and special projects. Creation of Yooxigen Project. Responsible for the PR and communication plan for Spain. Writing and translating press releases, clipping, interviewing celebrities, along with the implementation of the global strategy for the Spanish market. Collaboration with marketing, business development and special projects. Creation of Yooxigen Project.



Mediaplanet

• Sweden
• Advertising Services
• 300 - 400 Employee

• Project Manager

  • 2007 - 2008

  Responsible for industry focused supplements (complete life-cycle) such as Biotecnology, Fashion, Cosmetics etc. which accompanied major Spanish newspapers (El Mundo, La Vanguardia and La Razón). Responsible for 5 people where I had full responsibility for the entire viability of the project. Duties included market research, capturing national/international clients (sales), content, design and working to strict deadlines. Responsible for industry focused supplements (complete life-cycle) such as Biotecnology, Fashion, Cosmetics etc. which accompanied major Spanish newspapers (El Mundo, La Vanguardia and La Razón). Responsible for 5 people where I had full responsibility for the entire viability of the project. Duties included market research, capturing national/international clients (sales), content, design and working to strict deadlines.



Bass Comunicación

• Press & Communications Department

  • 2005 - 2006

  Show-room director. Implemented strategic communication and marketing plans, along with press releases and advertising placement, including event planning and budget control for assigned clients (fashion brands). Show-room director. Implemented strategic communication and marketing plans, along with press releases and advertising placement, including event planning and budget control for assigned clients (fashion brands).