Insiyah Bootwala

Public Relations Account Executive at Tandem Communication
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Credentials

  • Marketing Skills Certification
    Immrse
    Oct, 2020
    - Nov, 2024

Experience

    • India
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Account Executive
      • May 2023 - Present

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Executive
      • May 2022 - Nov 2022

      -Developed pitch presentations with cross-functional input and presented to 25+ clients to acquire new business-Closed 50+ collaborations with companies such as Boat, Flipkart, Spotify, Tinder resulting in an increase of 20% social media following and 15% revenue -Directed and oversaw creative aspects of the company's and founder's YouTube channel and social media platforms, including leading brainstorming sessions for content ideas and coordinating photoshoots-Headed the influencer marketing team for a NFT project, successfully executing campaigns that drove engagement, raised awareness, and generated significant revenue Show less

    • Business Development Intern
      • Feb 2022 - May 2022

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jun 2021 - Aug 2021

      -Successfully executed targeted email marketing campaign, generating 4+ promising leads in the span of 2 months -Played a pivotal role in the planning and strategising of the brand’s social media presence, increasing their following by 10k in a short period of time -Brainstormed and executed innovative lead-generating ideas, resulting in a notable increase in customer engagement and sales -Successfully executed targeted email marketing campaign, generating 4+ promising leads in the span of 2 months -Played a pivotal role in the planning and strategising of the brand’s social media presence, increasing their following by 10k in a short period of time -Brainstormed and executed innovative lead-generating ideas, resulting in a notable increase in customer engagement and sales

    • India
    • Advertising Services
    • 100 - 200 Employee
    • Production and Direction Intern
      • Apr 2021 - Jul 2021

      -Assisted as an Assistant Director on 4 advertising films for multiple brands, ensuring they were executed seamlessly and aligned with the client’s vision -Developed comprehensive Pre Production Meeting decks and campaign pitch decks, providing clients with a clear understanding of the creative concept, visual approach, and overall production plan -Conducted talent scouting efforts, shortlisting and selecting top performers to feature in the films, and coordinated with makeup and costume artists, art directors and talents to ensure a seamless production process Show less

    • India
    • Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2021 - Mar 2021

      -Spearheaded the management of the company's Instagram page to keep it engaging and up-to-date for followers -Developed visually appealing and informative creatives with Canva that aligned with the company's brand identity and message -Devised and executed a comprehensive media plan to guide the company's social media strategy, optimising content for maximum reach and engagement -Spearheaded the management of the company's Instagram page to keep it engaging and up-to-date for followers -Developed visually appealing and informative creatives with Canva that aligned with the company's brand identity and message -Devised and executed a comprehensive media plan to guide the company's social media strategy, optimising content for maximum reach and engagement

    • India
    • Media and Telecommunications
    • 1 - 100 Employee
    • Intern
      • Oct 2020 - Jan 2021

      -Conducted thorough recruitment efforts, interviewing over 250 candidates, to identify top talent and ensure the program’s success -Provided leadership, guidance and mentorship to a team of over 200 ambassadors, coordinating their efforts to achieve the program’s goals -Conducted thorough recruitment efforts, interviewing over 250 candidates, to identify top talent and ensure the program’s success -Provided leadership, guidance and mentorship to a team of over 200 ambassadors, coordinating their efforts to achieve the program’s goals

Education

  • JAI HIND COLLEGE, MUMBAI
    Bachelor of Arts - BA, Psychology & Philosophy
    2020 - 2023
  • JAI HIND COLLEGE, MUMBAI
    Higher Secondary Certification
    2019 - 2020
  • Villa Theresa High School, Mumbai

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