Insiyah Bootwala
Public Relations Account Executive at Tandem Communication- Claim this Profile
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Bio
Credentials
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Marketing Skills Certification
ImmrseOct, 2020- Nov, 2024
Experience
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Tandem Communication
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India
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Account Executive
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May 2023 - Present
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Social Media Dissect
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India
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Advertising Services
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1 - 100 Employee
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Business Development Executive
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May 2022 - Nov 2022
-Developed pitch presentations with cross-functional input and presented to 25+ clients to acquire new business-Closed 50+ collaborations with companies such as Boat, Flipkart, Spotify, Tinder resulting in an increase of 20% social media following and 15% revenue -Directed and oversaw creative aspects of the company's and founder's YouTube channel and social media platforms, including leading brainstorming sessions for content ideas and coordinating photoshoots-Headed the influencer marketing team for a NFT project, successfully executing campaigns that drove engagement, raised awareness, and generated significant revenue Show less
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Business Development Intern
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Feb 2022 - May 2022
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BrandLock
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Specialist
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Jun 2021 - Aug 2021
-Successfully executed targeted email marketing campaign, generating 4+ promising leads in the span of 2 months -Played a pivotal role in the planning and strategising of the brand’s social media presence, increasing their following by 10k in a short period of time -Brainstormed and executed innovative lead-generating ideas, resulting in a notable increase in customer engagement and sales -Successfully executed targeted email marketing campaign, generating 4+ promising leads in the span of 2 months -Played a pivotal role in the planning and strategising of the brand’s social media presence, increasing their following by 10k in a short period of time -Brainstormed and executed innovative lead-generating ideas, resulting in a notable increase in customer engagement and sales
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Jio Creative Labs
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India
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Advertising Services
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100 - 200 Employee
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Production and Direction Intern
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Apr 2021 - Jul 2021
-Assisted as an Assistant Director on 4 advertising films for multiple brands, ensuring they were executed seamlessly and aligned with the client’s vision -Developed comprehensive Pre Production Meeting decks and campaign pitch decks, providing clients with a clear understanding of the creative concept, visual approach, and overall production plan -Conducted talent scouting efforts, shortlisting and selecting top performers to feature in the films, and coordinated with makeup and costume artists, art directors and talents to ensure a seamless production process Show less
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Penrex Chrome Stationery Pvt. Ltd.
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India
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Manufacturing
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1 - 100 Employee
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Social Media Manager
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Jan 2021 - Mar 2021
-Spearheaded the management of the company's Instagram page to keep it engaging and up-to-date for followers -Developed visually appealing and informative creatives with Canva that aligned with the company's brand identity and message -Devised and executed a comprehensive media plan to guide the company's social media strategy, optimising content for maximum reach and engagement -Spearheaded the management of the company's Instagram page to keep it engaging and up-to-date for followers -Developed visually appealing and informative creatives with Canva that aligned with the company's brand identity and message -Devised and executed a comprehensive media plan to guide the company's social media strategy, optimising content for maximum reach and engagement
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The Jurni
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India
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Media and Telecommunications
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1 - 100 Employee
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Intern
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Oct 2020 - Jan 2021
-Conducted thorough recruitment efforts, interviewing over 250 candidates, to identify top talent and ensure the program’s success -Provided leadership, guidance and mentorship to a team of over 200 ambassadors, coordinating their efforts to achieve the program’s goals -Conducted thorough recruitment efforts, interviewing over 250 candidates, to identify top talent and ensure the program’s success -Provided leadership, guidance and mentorship to a team of over 200 ambassadors, coordinating their efforts to achieve the program’s goals
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Education
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JAI HIND COLLEGE, MUMBAI
Bachelor of Arts - BA, Psychology & Philosophy -
JAI HIND COLLEGE, MUMBAI
Higher Secondary Certification -
Villa Theresa High School, Mumbai