Inshaf Fancideen CPM (ASIA), MSLIM, PG.Dip (SL)

Manager-Brands at Akbar Brothers
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Contact Information
us****@****om
(386) 825-5501
Location
LK

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Credentials

  • Certification in Digital Marketing
    Sri Lanka Institute of Marketing-SLIM
    Sep, 2019
    - Nov, 2024
  • Certified Marketing Proffesional
    Sri Lanka Institute of Marketing-SLIM
    Jan, 2019
    - Nov, 2024

Experience

    • Sri Lanka
    • Food and Beverage Services
    • 100 - 200 Employee
    • Manager-Brands
      • Dec 2021 - Present

    • Sri Lanka
    • Food and Beverage Services
    • 1 - 100 Employee
    • Branding & Marketing Manager
      • May 2019 - Dec 2021

      • Preparation and implementation of annual Marketing/Business plan • Train Sales force. • • Planning, coordinating and implement all relevant promotions. • Prepare promotion activity schedule for BTL activities. • Preparation of communication material. (Brochures, leaflets, stickers, posters, Labels and so on.) • Public Relation activities. (Press release) • Organising & conducting health educational & promotional programmes and awareness programmes. • Submitting performance evaluation report of promotions undertaken, recommending ideal promotions for future. • Coordinate with R&D to introduce and develop new products • Prepare product repositioning plans and implementing • Prepare product repositioning plans and implementing. • Identify and analyse slow moving products and prepare promotion plans for them. • Maintain competitor information and track all competitor information Analysis & interpretation of market data • Develop brand communications • Liaise with the sales and medical teams to achieve planed objectives • Carry out market research • Assist in company’s New Product Development process. • Identify and develop new market segments and growing key accounts. • Develop strong relations with medias to enhance PR • Assist management in preparing Marketing plan • Liaise with Advertising and scheduling Agencies

    • Marketing Manager
      • Sep 2005 - May 2019

Education

  • Sri Lanka Institute of Marketing-SLIM
    Post Graduate Diploma in Marketing-PGDIM, Marketing
    2010 - 2014
  • Sri Lanka Institute of Marketing-SLIM

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