Inshaf Fancideen CPM (ASIA), MSLIM, PG.Dip (SL)
Manager-Brands at Akbar Brothers- Claim this Profile
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Bio
Credentials
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Certification in Digital Marketing
Sri Lanka Institute of Marketing-SLIMSep, 2019- Nov, 2024 -
Certified Marketing Proffesional
Sri Lanka Institute of Marketing-SLIMJan, 2019- Nov, 2024
Experience
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Akbar Brothers
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Sri Lanka
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Food and Beverage Services
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100 - 200 Employee
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Manager-Brands
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Dec 2021 - Present
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The Tea & Herb Company Limited
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Sri Lanka
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Food and Beverage Services
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1 - 100 Employee
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Branding & Marketing Manager
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May 2019 - Dec 2021
• Preparation and implementation of annual Marketing/Business plan • Train Sales force. • • Planning, coordinating and implement all relevant promotions. • Prepare promotion activity schedule for BTL activities. • Preparation of communication material. (Brochures, leaflets, stickers, posters, Labels and so on.) • Public Relation activities. (Press release) • Organising & conducting health educational & promotional programmes and awareness programmes. • Submitting performance evaluation report of promotions undertaken, recommending ideal promotions for future. • Coordinate with R&D to introduce and develop new products • Prepare product repositioning plans and implementing • Prepare product repositioning plans and implementing. • Identify and analyse slow moving products and prepare promotion plans for them. • Maintain competitor information and track all competitor information Analysis & interpretation of market data • Develop brand communications • Liaise with the sales and medical teams to achieve planed objectives • Carry out market research • Assist in company’s New Product Development process. • Identify and develop new market segments and growing key accounts. • Develop strong relations with medias to enhance PR • Assist management in preparing Marketing plan • Liaise with Advertising and scheduling Agencies
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Expo Lanka Pharmaceuticals (Pvt) Ltd
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Colombo, Sri Lanka
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Marketing Manager
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Sep 2005 - May 2019
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Education
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Sri Lanka Institute of Marketing-SLIM
Post Graduate Diploma in Marketing-PGDIM, Marketing -
Sri Lanka Institute of Marketing-SLIM