Inna Denysiuk
Product Manager at Caparol Ukraine- Claim this Profile
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Bio
Credentials
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Become a Marketing Manager
LinkedInOct, 2019- Sep, 2024 -
Brand and Marketing Integration
LinkedInSep, 2019- Sep, 2024 -
Building Creative Organizations
LinkedInSep, 2019- Sep, 2024 -
Ideation for Marketers
LinkedInSep, 2019- Sep, 2024 -
Leading a Marketing Team
LinkedInSep, 2019- Sep, 2024 -
Managing Team Creativity
LinkedInSep, 2019- Sep, 2024 -
Marketing Communications
LinkedInSep, 2019- Sep, 2024 -
Writing a Marketing Plan
LinkedInSep, 2019- Sep, 2024
Experience
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Caparol Ukraine
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Ukraine
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Building Materials
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1 - 100 Employee
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Product Manager
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Jul 2022 - Present
- Definition of market and target audience needs- Analysis of market, competitors and product portfolio - Definition of market benchmarks and competitive environment- Optimisation of product portfolio and product recipes- Initiation of new products creation and existing product improvement (recipes, packaging, labels)- Management of prices and margins for the relevant product range- Creating and adapting products packaging and labels, technical information- Monthly, quarterly and yearly reporting Show less
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Marketing Communications Specialist
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Mar 2020 - Sep 2022
- Developing, coordination and implementation of brands general communication strategy- Creation of a communication launch package for a new products- Managing of brand social media accounts and creating of brand SMM-strategy- Planning, analysis and controlling of brand marketing budget - Organisation of events for partners as part of a loyalty programm- Creation of new brand web-site krautol.ua for applicators- Developing of creative promotional activities in accordance with the general marketing strategy of the company. Analysis of marketing activities effectiveness- Communication with marketing agency, developing creative ideas for brand promotion- Preparing and publication of press releases, work with mass media- Monthly communication reports, including digital and Google Analytics reports- Сonducting marketing campaigns, monitoring the activity of competitors Show less
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Advertising and Marketing Manager
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Mar 2017 - Mar 2020
- Planning, conducting and analysis of advertising promotions and events (opening of new point of sales, events for partners)- Creating and ordering of POS-materials- Ordering of promotional and advertising products- Conducting tenders and signing contracts with suppliers- Development of new type of trade equipment for point of sales- Analysis of information about competitors, marketing activities to increase the competitiveness of the brand
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Secretary Assistant
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Dec 2013 - Mar 2017
- Creation and maintenance of complex company documentation- Translations of technical information to products, labels, manuals correspondence with foreign colleagues- Organization of travel, visas and business trips of colleagues and top management- Organization and participation in events for partners, corporate events for employees
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Education
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2005 - 2010
Vinnic'kij Deržavnij Pedagogicnij Universitet im. M. Kocubinski
Specialist degree, Teacher of Germany language & literature
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