Inna Rakhlinska

Senior Communications Expert at UkraineInvest - Ukraine Investment Promotion Office
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Contact Information
us****@****om
(386) 825-5501
Location
Ukraine, UA
Languages
  • English Professional working proficiency
  • Ukrainian Native or bilingual proficiency
  • Russian Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • Ukraine
    • International Trade and Development
    • 1 - 100 Employee
    • Senior Communications Expert
      • Jan 2023 - Present

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Communications Manager
      • Nov 2021 - Jan 2023

      -Creating communication strategies for B2B and B2C markets (reaching final customers; attracting new dealers; creating loyalty programs for existing dealers). -Organising participation and preparing the communication package for international exhibitions: stand designing, information materials about the company, sending invitations, etc. Digital Marketing campaigns launching (Facebook Ads, Google Ads, Email marketing). Results monitoring and budget optimisation. -Creating reports based on market analysis (using Google Analytics, Google Trends, Similar Web, Serpstat). -Creating surveys to receive dealers` feedback on the quality of our equipment and their level of satisfaction of working with our company. -Creating content for the web-site and social networks: writing articles for the Blog section; organising photo and video-shootings; communication with operators, scriptwriters, photographers, graphic designers, SEO specialists, etc. Show less

    • Public Relations Specialist
      • Mar 2019 - Sep 2021

      -Creating PR strategy, including event and content plans. -Communication with media partners: processing requests, writing press-releases and articles. Made publications in BBC, Interfax, Focus, Viva, Delo UA, Comments, NV, Ukrainska Pravda and more. Organising interviews and press conferences for the artist. -Collaboration with embassies: arranged artist performances at «Ukrainian cultural week» in Kuwait, at Her Majesty's Birthday Reception in the British Embassy as well as performance in the front of Petra with the support of the Ukrainian Embassy in Jordan. -Event management: assistance in preparing concerts in October Palace, presentation of a new album in Fairmont Grand Hotel, charity concerts for children with disabilities «Music that heals» in Kyiv Municipal State Administration. -Concert tours promotion: collaboration with TV, radio stations and bloggers. Implementation of a large-scale advertising campaign at Intercity trains as well as on the billboards and metro lights all around Ukraine. -Negotiating about artist participation in congresses, conferences, TV shows both as a speaker and a musician. Having agreed on artist participation in TV shows «Ranok z 1+1», «Tanzi z zirkamy», «Svitske Zhyttya», «Zhittya vidomyh lyudey» (1+1 channel), «Business Wisdom Summit» by Economica+, «100 of the most influential Ukrainians» by Focus, etc. -Creating informational materials (web-site creating from scratch, making content for social media, PDF presentations creating, Wikipedia page creating and updating). Assistance during video shootings and clip production (e.g. shooting a video clip in the Alps at the height of 2000 meters). https://evgenykhmara.com Show less

    • United Arab Emirates
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Communication Manager
      • Oct 2017 - Jan 2019

      -Negotiating with key B2B partners on issues of franchising, retail sales and exclusive representation. Preparing contracts and agreements for signing. -Organizing participation in foreign exhibitions in Hong Kong, Geneva, Vicenza, Dubai, Abu Dhabi (negotiating with organizers regarding participation fee, conditions, stand layout and design). -Writing work plans and reports about results. -Creating and coordinating the feedback system from dealers regarding new products. -Searching for new partners in Europe and the Middle East region to enter new markets. Show less

    • Spain
    • Real Estate
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2017 - Sep 2017

      -Conducting research of the real estate market in Barcelona -Brand positioning development -Working on improving the website and its visibility in organic search (SEO) -Conducted monitoring of company’s competitors and making SWOT analysis -Preparing promotional materials -Conducting research of the real estate market in Barcelona -Brand positioning development -Working on improving the website and its visibility in organic search (SEO) -Conducted monitoring of company’s competitors and making SWOT analysis -Preparing promotional materials

    • United Arab Emirates
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Communication Assistant
      • May 2015 - Apr 2016

      - Holding negotiations with the retail chains` representatives as for franchising, retail sales and exclusive representation - Looking for new partners in Europe and in the Middle East region - Assisting the CEO and translating from English to Russian during conferences - Creating brochures, catalogs, calendars and other marketing materials (making drafts with designers, choosing paper type in printing houses, paying the bills) - Taking part in the preparation of the main company`s presentation which was hold in St.Regis` Presidential Suite in Abu Dhabi (http://tradearabia.com/touch/article/RET/283044) - Supervising the women`s part of the presentation - Looking for gems suppliers for new jewelry collections in Columbia, Thailand and Hong Kong. Show less

Education

  • Taras Shevchenko National University of Kyiv
    Master's degree, International and Intercultural Communication
    2020 - 2022
  • Universidad Rey Juan Carlos
    Master's degree, Marketing
    2016 - 2017
  • Kyiv National Taras Shevchenko University
    Bachelor’s Degree, Linguistics
    2012 - 2016
  • English Language School "Malvern House"​, London
    English Language
    2014 - 2014

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