Advisor

• Sep 2019 - Present

Elims is a brand new sustainable oral care company. As a founding member of the advisory board, I created the go-to-market strategy and contributed to the overall business plan with a focus on research and marketing. I identified and defined the target market by conducting extensive research including conjoint analysis, competitive analysis, customer segmentation and personas. To prepare for the e-commerce launch, I created a digital marketing plan and an email marketing strategy. I… Show more Elims is a brand new sustainable oral care company. As a founding member of the advisory board, I created the go-to-market strategy and contributed to the overall business plan with a focus on research and marketing. I identified and defined the target market by conducting extensive research including conjoint analysis, competitive analysis, customer segmentation and personas. To prepare for the e-commerce launch, I created a digital marketing plan and an email marketing strategy. I also helped with product development, honed the overall brand voice and tone and did product copywriting for CPG packaging and website. Show less Elims is a brand new sustainable oral care company. As a founding member of the advisory board, I created the go-to-market strategy and contributed to the overall business plan with a focus on research and marketing. I identified and defined the target market by conducting extensive research including conjoint analysis, competitive analysis, customer segmentation and personas. To prepare for the e-commerce launch, I created a digital marketing plan and an email marketing strategy. I… Show more Elims is a brand new sustainable oral care company. As a founding member of the advisory board, I created the go-to-market strategy and contributed to the overall business plan with a focus on research and marketing. I identified and defined the target market by conducting extensive research including conjoint analysis, competitive analysis, customer segmentation and personas. To prepare for the e-commerce launch, I created a digital marketing plan and an email marketing strategy. I also helped with product development, honed the overall brand voice and tone and did product copywriting for CPG packaging and website. Show less

VP, Customer Growth & Guidance (WordPress.com)

• May 2022 - Apr 2023

Automattic is the parent company behind WordPress.com, Tumblr, WooCommerce and Jetpack. As head of the Customer Growth & Guidance division, I manage teams across product marketing, sales, project management and partnerships with the unified goal of customer acquisition, retention, and account expansion for WordPress.com. Together, we craft successful customer-focused marketing efforts and develop and implement go-to-market strategies and lifecycle marketing plans to ensure successful… Show more Automattic is the parent company behind WordPress.com, Tumblr, WooCommerce and Jetpack. As head of the Customer Growth & Guidance division, I manage teams across product marketing, sales, project management and partnerships with the unified goal of customer acquisition, retention, and account expansion for WordPress.com. Together, we craft successful customer-focused marketing efforts and develop and implement go-to-market strategies and lifecycle marketing plans to ensure successful product rollouts and customer engagement.

Head of Educational Experiences (WordPress.com)

• Jul 2021 - May 2022

As a lead on the Experiential Marketing team, I inspired customers and built community through a slate of webinars, digital events and customer resources focused on empowering WordPress.com users to hone their skills and reach their goals. In this role, I set the strategic vision and execution for a customer-centric education program that amplified product messaging, optimizing for customer growth, revenue generation and brand loyalty. I also managed a team that crafted successful marketing… Show more As a lead on the Experiential Marketing team, I inspired customers and built community through a slate of webinars, digital events and customer resources focused on empowering WordPress.com users to hone their skills and reach their goals. In this role, I set the strategic vision and execution for a customer-centric education program that amplified product messaging, optimizing for customer growth, revenue generation and brand loyalty. I also managed a team that crafted successful marketing efforts to drive business and achieve positioning goals through innovative synergy partnerships, event sponsorships and social impact initiatives.

Vice President, Community

• 2014 - 2020

Tongal is a VC-backed two-sided marketplace connecting clients like LEGO, National Geographic and Lululemon to a global creative community of writers, filmmakers and animators. As a part of the executive leadership team, I leveraged operational and analytical expertise to create and execute the community department roadmap and manage Tongal’s virtual workforce of video creators. With a small team, we steered high-growth community development and incubated new programs to drive community… Show more Tongal is a VC-backed two-sided marketplace connecting clients like LEGO, National Geographic and Lululemon to a global creative community of writers, filmmakers and animators. As a part of the executive leadership team, I leveraged operational and analytical expertise to create and execute the community department roadmap and manage Tongal’s virtual workforce of video creators. With a small team, we steered high-growth community development and incubated new programs to drive community acquisition and enable scale. I established community health metrics and feedback programs to monitor success and identify opportunities for improvements. I’m especially proud of the work I’ve done to champion underrepresented creators and advocate for gender parity within the community. This work was highlighted in the Forbes article ‘Technology Creating A Content “Season of Extreme Choice” That Opens Door For More Women.’

Director of Community Development

• 2013 - 2014

Community Manager

• 2011 - 2013

At Activision, I was the Community Manager of Skylanders Universe, an online toys-to-life virtual world within the Skylanders franchise. In this role, I programmed a communications strategy and content calendar to build awareness, grow player engagement and drive toy sales. I also reported community feedback to internal stakeholders and worked to inform game design and online features with relevant community preferences and demographic trends. At Activision, I was the Community Manager of Skylanders Universe, an online toys-to-life virtual world within the Skylanders franchise. In this role, I programmed a communications strategy and content calendar to build awareness, grow player engagement and drive toy sales. I also reported community feedback to internal stakeholders and worked to inform game design and online features with relevant community preferences and demographic trends.

Community Manager

• 2009 - 2011

At Disney, I was the Community Manager for various casual game and virtual world projects including Disney XD, Tron Games and a virtual world in pre-production. I developed long-term strategic plans and community management guidelines to foster engagement with millions of site visitors. For the live sites, I owned the community communications calendar and I served as a liaison with internal production, marketing, tech, art, social and guest services teams on the implementation, regulation and… Show more At Disney, I was the Community Manager for various casual game and virtual world projects including Disney XD, Tron Games and a virtual world in pre-production. I developed long-term strategic plans and community management guidelines to foster engagement with millions of site visitors. For the live sites, I owned the community communications calendar and I served as a liaison with internal production, marketing, tech, art, social and guest services teams on the implementation, regulation and promotion of community-related features and content. I also gathered and reported community feedback via user testing, focus groups, analytics, qualitative insights and user personas. Show less At Disney, I was the Community Manager for various casual game and virtual world projects including Disney XD, Tron Games and a virtual world in pre-production. I developed long-term strategic plans and community management guidelines to foster engagement with millions of site visitors. For the live sites, I owned the community communications calendar and I served as a liaison with internal production, marketing, tech, art, social and guest services teams on the implementation, regulation and… Show more At Disney, I was the Community Manager for various casual game and virtual world projects including Disney XD, Tron Games and a virtual world in pre-production. I developed long-term strategic plans and community management guidelines to foster engagement with millions of site visitors. For the live sites, I owned the community communications calendar and I served as a liaison with internal production, marketing, tech, art, social and guest services teams on the implementation, regulation and promotion of community-related features and content. I also gathered and reported community feedback via user testing, focus groups, analytics, qualitative insights and user personas. Show less

Associate Community Manager

• 2008 - 2009

Six Degrees Games is a start-up video game and virtual world publisher. I was the Associate Community Manager for a sports-themed virtual world called Action AllStars where kids could play sports and puzzle games and collect cool gear from their favorite NBA and MLB teams. In this role, I hired, trained and managed a team of fifteen 24/7 online moderators. And I worked to regulate moderation practices and chat functionality ensuring a safe, fun environment for users under the age of 13 in… Show more Six Degrees Games is a start-up video game and virtual world publisher. I was the Associate Community Manager for a sports-themed virtual world called Action AllStars where kids could play sports and puzzle games and collect cool gear from their favorite NBA and MLB teams. In this role, I hired, trained and managed a team of fifteen 24/7 online moderators. And I worked to regulate moderation practices and chat functionality ensuring a safe, fun environment for users under the age of 13 in compliance with federal COPPA requirements. Show less Six Degrees Games is a start-up video game and virtual world publisher. I was the Associate Community Manager for a sports-themed virtual world called Action AllStars where kids could play sports and puzzle games and collect cool gear from their favorite NBA and MLB teams. In this role, I hired, trained and managed a team of fifteen 24/7 online moderators. And I worked to regulate moderation practices and chat functionality ensuring a safe, fun environment for users under the age of 13 in… Show more Six Degrees Games is a start-up video game and virtual world publisher. I was the Associate Community Manager for a sports-themed virtual world called Action AllStars where kids could play sports and puzzle games and collect cool gear from their favorite NBA and MLB teams. In this role, I hired, trained and managed a team of fifteen 24/7 online moderators. And I worked to regulate moderation practices and chat functionality ensuring a safe, fun environment for users under the age of 13 in compliance with federal COPPA requirements. Show less

Librarian

• 2007 - 2008

Saints Felicitas and Perpetua is a Catholic primary school for K-8 students. As the School Librarian, I assessed student reading levels and promoted literary advancement through recommended materials and programs. I also implemented an organized library structure and tracked in- and out-bound books through a circulation database. Saints Felicitas and Perpetua is a Catholic primary school for K-8 students. As the School Librarian, I assessed student reading levels and promoted literary advancement through recommended materials and programs. I also implemented an organized library structure and tracked in- and out-bound books through a circulation database.

Assistant Account Executive

• 2004 - 2007

Philpott Meeks (formerly Philpott, Bills, Stoll and Meeks, LLP) is an entertainment business management firm. In this role, I assisted the Account Executive in various day-to-day operations of clients’ accounts including bookkeeping, accounts payable and film and television production billbacks. I also maintained professional correspondence with high-profile celebrity clients. Philpott Meeks (formerly Philpott, Bills, Stoll and Meeks, LLP) is an entertainment business management firm. In this role, I assisted the Account Executive in various day-to-day operations of clients’ accounts including bookkeeping, accounts payable and film and television production billbacks. I also maintained professional correspondence with high-profile celebrity clients.