Íngrid Rodríguez

Head of Data Tools & Product Development at zenital
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Barcelona Metropolitan Area, ES
Languages
  • Spanish Native or bilingual proficiency
  • Catalan Native or bilingual proficiency
  • English Professional working proficiency

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Credentials

  • Cuarta revolución Industrial: Nuevos modelos de ventas
    LinkedIn
    Nov, 2022
    - Nov, 2024

Experience

    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Head of Data Tools & Product Development
      • Jul 2023 - Present

    • Product Manager | PMO
      • Mar 2022 - Present

      Lead the zenital Product department. Responsible for the strategy, goals and development of the services provided by the department. Work together with the Data department to deliver the best possible service for our customers.

    • R+D+i Interim Manager
      • Mar 2022 - Aug 2022

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Production Director | PMO
      • Sep 2020 - Mar 2022

      - Coordinate, plan and supervise the projects active in the company - Responsible to bridge the communication between the account team and the developers and UX/UI team. - Manage and coordinate the senior backend developers team and junior frontend developers team (10pax) - Manage and coordinate the UX/UI designers team (6pax) - Manage and coordinate design and development external providers - Work together with the account team to achieve the objectives (10pax) - Control projects productivity Show less

    • Spain
    • Entertainment Providers
    • 1 - 100 Employee
    • CMO - Chief Marketing Officer
      • Jan 2020 - May 2020

      - Leading Marketing division for IDILIC Festival. - Management of Marketing & Communication team (6 pax in charge). - Leading Strategy and Marketing plan. - Track KPIs evolution over time. - Relationship builder & sponsorship recruiter. - Leading Marketing division for IDILIC Festival. - Management of Marketing & Communication team (6 pax in charge). - Leading Strategy and Marketing plan. - Track KPIs evolution over time. - Relationship builder & sponsorship recruiter.

    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Operations Manager
      • Oct 2019 - Feb 2020

      In charge of:- Customer Service team- In-app content team- Brand integration team through affiliate programs, Salesforce & internal systems.

    • Content Operations Lead
      • Jul 2019 - Feb 2020

      - Management of Content team (12 pax in charge).- Manage in-app content.- Plan, run and analysis A/B content tests.- Track KPIs evolution over time.

    • Israel
    • Advertising Services
    • 1 - 100 Employee
    • Global Operations Manager | PMO at Iberian Leaders
      • Jul 2017 - Jul 2019

      - Management and improvement LEADERS technology (direct contact with HQ) and Iberian LEADERS team. - Direct contact with key clients and teams PO’s supervision. - Creation of marketing KPI definition & reporting. - Analysis and influencers campaign reports (using >5 different platforms). - Management and improvement LEADERS technology (direct contact with HQ) and Iberian LEADERS team. - Direct contact with key clients and teams PO’s supervision. - Creation of marketing KPI definition & reporting. - Analysis and influencers campaign reports (using >5 different platforms).

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Mar 2016 - May 2018

      - Brand & social media strategy. - SEO, SEM and Web management. - Online advertising and Lead capturing & nurturing. - Content creation. - Reporting and KPIs analysis. - Event production. - Brand & social media strategy. - SEO, SEM and Web management. - Online advertising and Lead capturing & nurturing. - Content creation. - Reporting and KPIs analysis. - Event production.

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager and Digital Marketing Professor
      • Oct 2015 - Mar 2016

      Coordination and activation of the process of recruitment of students for courses in Digital Marketing. Supervising and creating digital advertising campaigns.Creating landing pages to recruit students.Teaching classes in the Digital Marketing Course and the Digital Marketing Superior Course.

    • Digital Marketing Consultant
      • Jun 2015 - Mar 2016

      Content manager, social media management, email marketing, digital strategy, web page management, web content creator, analytics, online advertising campaigns, KPIs analysis, lead capturing.

    • Spain
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Fundraiser Recruiter
      • Apr 2015 - Mar 2016

    • Spain
    • Hospitals and Health Care
    • 700 & Above Employee
    • Psychology intern
      • Feb 2014 - Jun 2014

Education

  • UPF Barcelona School of Management
    Master in creative management and strategic brand planning, Planning
    2016 - 2017
  • Universitat de Barcelona
    Degree, Psychology
    2009 - 2015

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