Experience

Shiftworks Company

• Estonia
• Events Services
• 1 - 100 Employee

• Head of PR & Communications

  • Sep 2014 - Present

  Founded in 2009, Shiftworks specialises in events production and artistic content creation and communication. In addition to renowned international events like the annual talent festival Tallinn Music Week (TMW), the company’s portfolio includes conferences, client events and various B2B and B2C projects. Tallinn Music Week (TMW) Music-industry conference and new music showcase festival founded in 2009. Cultural events Station Narva, Kumu ÖÖ, Iceland Day, Vabaduse Laul, Tartu Music Week, Film Music initiative in collaboration with The Black Nights Film Festival (PÖFF), concerts by Sunn O))). Laibach, Patti Smith and others



Freelance

• Tallinn, Harjumaa, Estonia

• Music and culture journalist and copywriter

  • 2001 - Present

  Writing reviews, features and analysis on music and lifestyle for various publications, incl. Postimees, Eesti Ekspress, Delfi, Anne & Stiil, Rada7; copywriting and editing press releases, band bios, etc Writing reviews, features and analysis on music and lifestyle for various publications, incl. Postimees, Eesti Ekspress, Delfi, Anne & Stiil, Rada7; copywriting and editing press releases, band bios, etc



Station Narva festival

• Narva, Ida-Virumaa, Estonia

• Head of PR & Communications

  • Sep 2018 - Present

  Planning and implementing key strategic communications and content and co-curating the programme of the music and city culture festival in the easternmost Estonian city Narva. Planning and implementing key strategic communications and content and co-curating the programme of the music and city culture festival in the easternmost Estonian city Narva.



Tallinn Music Week

• Estonia
• Musicians
• 1 - 100 Employee

• Head of PR & Communications

  • Sep 2014 - Present

  Planning and implementing key strategic communications and content strategies and projects of one of the most acclaimed new music and city culture festivals and key networking events for music and creative industry professionals across Europe. Co-curating conference, public talks and music programme of the festival. Planning and implementing key strategic communications and content strategies and projects of one of the most acclaimed new music and city culture festivals and key networking events for music and creative industry professionals across Europe. Co-curating conference, public talks and music programme of the festival.



Mägede Hääl Festival

• Kohtla-Nõmme, Estonia

• Press Public Relations

  • May 2018 - Present

  - Managing the press relations of the alternative music & arts festival in Eastern Estonia - Copywriting, editing and overseeing the project's web and social media content - Managing the press relations of the alternative music & arts festival in Eastern Estonia - Copywriting, editing and overseeing the project's web and social media content



Estonian Public Broadcasting

• Tallinn, Harjumaa, Estonia

• Executive Creative Director

  • Jun 2010 - Dec 2018

  Creator and director of the music video chart show at Estonian Public Broadcasting channel ETV2. Creator and director of the music video chart show at Estonian Public Broadcasting channel ETV2.



Eesti Laul

• Tallinn, Harjumaa, Estonia

• Consultant and jury member

  • Jan 2009 - Jan 2017

  Estonian national ESC jury member Estonian national ESC jury member



Üle Heli festival

• Tallinn, Harjumaa, Estonia

• Press Public Relations

  • Sep 2016 - Oct 2016

  Managing the press relations of the Üle Heli / Beyond Sounds festival. Copywriting, editing and overseeing the project's web and social media content. Managing the press relations of the Üle Heli / Beyond Sounds festival. Copywriting, editing and overseeing the project's web and social media content.



Rock Cafe

• Tallinn, Harjumaa, Estonia

• Press Manager & Programme curator

  • Sep 2015 - Dec 2015

  Promotion and media campaign of the club's programme Promotion and media campaign of the club's programme



Tallinn Music Week

• Estonia
• Musicians
• 1 - 100 Employee

• Web Content Editor, Copywriter, Media Projects Manager, Co-curator

  • Mar 2009 - Apr 2014

  Copywriting, editing and overseeing the festival's press releases, web and social media content; co-curating the festival's music and conference programme Copywriting, editing and overseeing the festival's press releases, web and social media content; co-curating the festival's music and conference programme



Von Krahl

• Tallinn, Harjumaa, Estonia

• Program Manager

  • May 2010 - Oct 2013

  Organising and promoting events and campaigns, booking artists, writing and distributing the club's press and publicity; spotting and nurturing local emerging talent Organising and promoting events and campaigns, booking artists, writing and distributing the club's press and publicity; spotting and nurturing local emerging talent



Estonian Academy of Arts

• Estonia
• Higher Education
• 100 - 200 Employee

• Lecturer

  • 2006 - 2010

  Lecturing on the pop-culture history and the post-subcultural realm Lecturing on the pop-culture history and the post-subcultural realm



MTV Estonia

• Tallinn, Harjumaa, Estonia

• Head of PR, Programme Creator

  • Sep 2007 - Mar 2009

  Managing the channel's national and international press relations and publicity; creating and producing specialist music programmes, events and campaigns Managing the channel's national and international press relations and publicity; creating and producing specialist music programmes, events and campaigns



MTV Estonia

• Tallinn, Harjumaa, Estonia

• Web Editor, Copywriter

  • Sep 2006 - Aug 2007

  Planning, researching, copywriting and editing the channels' website and programme marketing content; proofreading and editing articles by contributing writers. Planning, researching, copywriting and editing the channels' website and programme marketing content; proofreading and editing articles by contributing writers.



Wasp & Caterpillar

• Tallinn, Harjumaa, Estonia

• Editor In Chief

  • Jan 2001 - Jan 2002

  Editor-in-chief of bilingual pop-culture and lifestyle magazine Wasp & Caterpillar Editor-in-chief of bilingual pop-culture and lifestyle magazine Wasp & Caterpillar