Experience

PAYMENTS+PARTNERSHIPS Inc

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • Oct 2022 - Present



Dimitroff Inc

• Collingwood, Ontario, Canada

• Strategy Business Development

  • Apr 2022 - Present

  Developing new strategies for revenue and share growth in Outdoor advertising. Conducting market research on trends in the industry. Focus on business key metrics and improve overall business efficiency to translate to a stronger EBITDA. Developing new strategies for revenue and share growth in Outdoor advertising. Conducting market research on trends in the industry. Focus on business key metrics and improve overall business efficiency to translate to a stronger EBITDA.



American Express

• United States
• Financial Services
• 700 & Above Employee

• • Feb 2019 - Oct 2021

  Head of the Membership Rewards loyalty program. Focused on growing revenue through increased customer engagement rates in the program and building new UX experiences for a frictionless digital customer journey. Continually evaluating marketing campaigns based on ROI and A:B testing. Reviewing redemption trends to monitor earn/burn ratios and overall expenses. Also responsible for customer passion areas: travel, dining, entertainment, retail and wellness in Canada. Strong partnerships with Live Nation, Plaza Premium lounges, Priority Pass lounges, Canada’s Best Restaurants publications as well as strong internal relationships with Amex Travel Online teams. Developing strategies to improve net promoter scores and providing relevant content and offers to customers based on data analytics, segmentation and insights. Collaborates with colleagues around the world and sharing best marketing practices. Show less

• • May 2014 - Feb 2019

  Successfully negotiated a new contract with Marriott International as the exclusive credit card issuer in Canada. Managed a complex integration project in 3 phases. Created acquisition & retention marketing programs during 18 months of transition from Starwood Preferred Guest. This included segmenting the base to understand customer spend behaviors and margin contribution. Also lead relationship contact for Air Miles. Excel in partner management; influencing cross functional teams to support key projects, negotiate contracts, deliver on joint marketing plans and P&L management. Built a highly skilled diverse team with high employee satisfaction scores. Launched the Essential low rate credit card in 2016 to grow the lending business in Canada. It has surpassed expectations. Show less



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• • Aug 2012 - May 2014

  Successfully managed the overall Amazon relationship for Chase Canada. Constantly executing test & learn campaigns. Work well in a matrix environment collaborating with cross functional teams to meet company objectives. Responsible for the overarching digital strategy & roadmap. Determining impacts and business requirements of new regulations such as the Canadian Anti-Spam Legislation.

• • Nov 2008 - Jul 2012

  Launched new T&E credit card, evaluated and aligned loyalty platform, build engagement and improve retention KPI, design and analyze quali/quant research studies, Build portfolio metrics, work closely with database analytics team building key segments



Moyer Aggregates

• Orangeville, Ontario, Canada

• Vice President Marketing

  • 2002 - 2007

  Responsible for business growth strategies and expanding client base, financial statements, sales forecasts. Lead human resource initiatives (implemented benefits plan, payroll provider) to improve employee satisfaction. Responsible for business growth strategies and expanding client base, financial statements, sales forecasts. Lead human resource initiatives (implemented benefits plan, payroll provider) to improve employee satisfaction.



RBC

• Canada
• Banking
• 700 & Above Employee

• Senior Director, Consumer Card Products

  • 1997 - 2002

  Key accomplishment includes the business strategy development and launch of RBC Avion Visa. Development of the brand name, collateral and marketing plan to retain the Canadian Plus Visa customers and acquire new cardholders. -Managed a large team of direct reports RBC representative on the Visa Canada Marketing Advisor Board. Strengthened co-brand partner relationships: Esso, American Airlines, British Airways. Responded to Request for Proposals. Merged Bank One portfolio into RBC after business acquisition May ‘00. Primary contact for media inquiries on credit cards for RBC. Show less



CIBC

• Canada
• Banking
• 700 & Above Employee

• New Product Development Manager

  • 1996 - 1997

  Developed strategy and launched the CIBC Select Visa (Low rate card) Developed strategy and launched the CIBC Select Visa (Low rate card)



Reckitt & Colman

• Manufacturing
• 1 - 100 Employee

• Product Manager

  • 1992 - 1996



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Jr. Account Executive

  • May 1990 - Aug 1992