Experience

Abacus Brands Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Art Director

  • Jul 2020 - Present

  • Work closely with the Creative Director, Marketing Director and VP of Sales to develop creative branding, effective designs and products• Provide art direction for photographers, illustrators, graphic designers, 3D designers, copywriters and app developers to ensure on-brand aesthetic development and execution• Supervise and collaborate with cross-functional teams to develop print and digital designs including product packaging, books, ads, UX/UI, AR/VR, ecomm and marketing & sales collaterals, etc in multiple languages• Manage design team production process and timeline, and facilitate meetings• Lias with external international licensors/licensees and production vendors• Conduct design reviews and provide feedback. Show less

• Lead Designer

  • Feb 2019 - Jul 2020

  • Provide art direction on book design and packaging design for educational AR/VR toy product and book titles.• Manage production timeline and art development on multiple projects• Create brand new designs from concept to print-ready artwork for packaging and books• Work closely with photographers, AR/VR developers, animators and 3D renderers on art development• Create brand guidelines• Create logos, iconography, illustrations for print and digital use• Conduct photoshoot• Photo researching, sourcing, retouching and editing• Collaborate with marketing team to create collaterals, develop presentation materials, packaging comps mock-up and renderings, PDQ, backdrops, etc.• Collaborate with suppliers In China to create box structures Show less



Ingrid Chow Studios

• Designer and Illustrator

  • Feb 2012 - Present

  Clients - Deliveroo, Carlsberg Group, Kronenbourg 1664, TEDx, Ocean Park Hong Kong, Roaming Hunger, VIVE Cake Boutique, Rikki Mobile • Graphic design • Packaging design • Logo design • Character design • Game art • Illustration • Infographics • Iconography • Event artist • Life drawing artist Clients - Deliveroo, Carlsberg Group, Kronenbourg 1664, TEDx, Ocean Park Hong Kong, Roaming Hunger, VIVE Cake Boutique, Rikki Mobile • Graphic design • Packaging design • Logo design • Character design • Game art • Illustration • Infographics • Iconography • Event artist • Life drawing artist



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Product Designer (toys)

  • Jul 2017 - Feb 2018

  Responsible for My Little Pony, Star Wars Forces of Destiny and MARVEL fashion doll design and development.• Work closely with cross functional team to make fun and delightful products come to life• Hands on holistic design from concept to prototyping to manufacturing• Collaborate with designers, engineers, QA, modellers, manufactures, suppliers etc. to invent, adapt, and prototype new mechanisms to create great play experiences• Collaborate with modellers and engineers to test production feasibility of 3D elements, provide drawings for modifications on sculpts and renderings• Direct management of materials selection and orders with suppliers in China (soft and hard, eg. plastic, fabric, hair, etc)• Generate & deliver comprehensive design specs and documentation in a timely manner• Closely manage multiple projects at various development stages to deliver against a schedule• Serve as a go-to person for design solutions and great play experiences for all ranges of products• Understand and contribute to overall brand team design vision• Good understanding of how kids play & kid sense of humour Show less

• Graphic and Packaging Designer

  • Jun 2014 - Jun 2017

  Responsible for Play-Doh, Hasbro Games, Playskool items• Create packaging artwork and layouts according to brand guidelines• Create illustrations for to match various brand styles• Create line-art illustrations for instructions• Create iconography, logo and info graphics• Professional product and lifestyle photo retouching and editing • Create 2D graphic assets from 3D sculpts/renderings (keyshot, zbrush)• Create seasonal product catalogues• Development of marketing collaterals and presentation assets, comp packaging renderings, etc.• Understand and apply QA and legal package requirements to packaging• Responsible for item level schedule management Show less