Ingrid Baltaretu

Director Of Communications And Public Relations at River Development
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Romania, RO
Languages
  • English -
  • French -

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5.0

/5.0
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Pintea A.

Larisa bakes the best cookies, she was our everyday's sunshine and does all that beeing one of the best professionals I've ever worked with. I recomend her with all my heart in any field involving good time management, imagination and relationship management.

Viorica Tilinca

Larisa has distinguished herself as conscientious and energetic in the fields of PR.She is able to successfully complete multiple tasks with favorable results despite deadline pressure.

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Credentials

  • Corporate Communication MS
    -

Experience

    • Romania
    • Leasing Non-residential Real Estate
    • 1 - 100 Employee
    • Director Of Communications And Public Relations
      • Jul 2020 - Present

      Building customer centric strategies, inspiring, empowering and developing associates, adapting to change, and driving organizational efficiencies to deliver results.Creating and maintaining relationships with key business and trade media that can lead to increased visibility for the company, its key initiatives, and campaigns in market.Managing a staff to drive communications programs, events, and electronic and in-person communications venues, supervising PR, implementing and disseminating communications.Managing company’s online and social media platforms to educate the public through persuasive messaging and promoting brand in the market.Providing guidance to HR team on issues and opportunities to strengthen Internal and Employee Communication efforts/plans.Developing employee engagement programs that ensure two-way dialogue within the organizationDeveloping and maintainin a dynamic corporate Intranet/Internet.

    • United Kingdom
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Corporate Fundraiser
      • Jul 2019 - Jul 2020

    • United Kingdom
    • Telecommunications
    • 700 & Above Employee
    • Internal Communications Consultant
      • Jan 2017 - Apr 2019

      Coordinate internal communication activities to ensure all employees understand, engage with and deliver on the company strategy and goals. Sustain department strategic directions through developing, maintenance and continuous improvement of company’s employee communication programs (including all strategic initiatives, marketing and brand related content and people related content) & internal communication channels (internal e-channels etc.) in a style that is aligned with our brand values and personality.Editorial excellent & proven capabilities and accountable to manage all internal communications channels for entire Vodafone population.

    • Product Manager M-Payments
      • Apr 2013 - Dec 2016

      Manage the implementation of projects related to M-Pesa service delivery and ensure product functionality and quality in agreed timeline. Manage the entire product life cycle starting with strategic planning phase, preparation business plan and financial plan to tactical activities, including the exist for this Vodafone experimental mobile payment service.

    • Romania
    • Banking
    • 700 & Above Employee
    • Relationship Manager - Healthcare Division (Divizia pentru Medici)
      • Apr 2010 - Apr 2013

      Banca Transilvania, the bank for entrepreneurial people, also offers support to doctors who wish to develop the medical sector. As such, the Healthcare Division has been especially established to provide the medical sector, with packages of products and services created to cover doctors' specific professional and personal financing needs. The major difference compared to other banking offers consists of the way maximum credited amounts are set, based on professional competencies and activities, which makes the Healthcare Division much more flexible.The purpose of financings consisted of start-up activities, as well as equipping and developing existing practices and clinics.

    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • PR Manager
      • Mar 2009 - Apr 2010

      External communication strategy development; Brand assessment and positioning analysis;• Communication strategy for the new development businesses within the Group.External and Internal communication:• External relationship development with different targeted groups;• Inside support for the internal staff in their interaction with external partners;• Reputation and credibility construction by the quality of external networking;• Know-how transfer to all members within company in order to increase their interpersonal skills;• Responsible for Intranet site administration: administer content - build and maintain effective working relationships with stakeholders responsible for Intranet administration at each department level in order to ensure timely and correct information update; edit and publish news; co-ordinate the updates;• Developing and implementing internal communication activities/projects;Media-relationship:• Developing and maintain good working relations with the media, including local and national newspapers, magazines, radio and televisionCore Business Support

    • Marketing & Communication Director
      • Dec 2003 - May 2008

      - Design, implement, and facilitate annual marketing plan for the firm. - Supervise protocol process including soliciting from desirable prospective clients and writing proposals for new business; participate in planning and presentation sessions- Assist with and support firm’s involvement in various strategic networks including coordinating business development and marketing activities via these relationships.- Development of the external communication strategy - Provide support and advice to senior management (both business line and staff departments) on external communication issues- Responsible for developing appropriate benchmarks to evaluate the effectiveness of communication activity. - Monitoring of media coverage to evaluate effectiveness of media program. - Developing and agree stretching budgets for external communication and to manage costs to budget.

    • Romania
    • Advertising Services
    • 1 - 100 Employee
    • PR & Event Manager
      • 2003 - 2004

      - Created and developed the BTL and PR department in the agency- Responsible for agency BTL and PR activities- Developed the structure of department- Created the action plan of each department - Created and developed the BTL and PR department in the agency- Responsible for agency BTL and PR activities- Developed the structure of department- Created the action plan of each department

    • Managing Director
      • Jun 2002 - Jul 2003

      Created a business plan and repositioned company in PR market.Responsible for total company performance including sales, control, revenue and expenses, hire and human resources development. Developed the structure of company Upgraded and repositioned existing services.Created a business plan to maximize target customer penetration.Increase the customer portfolio. Created a business plan and repositioned company in PR market.Responsible for total company performance including sales, control, revenue and expenses, hire and human resources development. Developed the structure of company Upgraded and repositioned existing services.Created a business plan to maximize target customer penetration.Increase the customer portfolio.

    • Senior Marketing Director
      • Sep 1998 - Jun 2002

      Company distributor of machines and agricultural equipment and the major shareholder of Semanatoarea S.A. BucurestiCreated and developed the marketing department in the companyResponsible for growth and profitability of the MYO-O services. Managed new services development, pricing and sales promotion.Developed, positioned and introduced the MYO-O Leasing Portfolio, MYO-O first agricultural-market integrated financial service. Established more efficient MYO-O promotion tactics.Developing and agree stretching budgets and manage costs to budget. Created more effective research method to guide new service development.

Education

  • Oxford College of Marketing
    Digital Marketing
    2015 - 2016
  • Erasmus University Rotterdam
    Corporate Communication
    2007 - 2008
  • Universitatea Româno-Americană din București
    BS, IT & Economic Science
    1992 - 1998

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