Experience

ON - Orka náttúrunnar / ON Power

• Iceland
• Renewable Energy Power Generation
• 1 - 100 Employee

• Managing Director

  • Jun 2022 - Present

  ON Power is the second largest producer of electricity in Iceland as well as supplying the capital of Reykjavik with most of its hot water. The company runs one of the largest geothermal power plant in the world. The function of Sales and Service is responsible for all sales and service activities to its broad base customers ranging from single EV owners and homes to large companies. The activities also include product development into a vibrant competitive electrical market. ● Restructured the department with new hirings into sales management, product management and refocusing existing roles. Close to 60 thousand customers both in B2B and the B2C sector, including the EV charging network. ● Developing the brand and business model for the Geothermal Park at Hellisheidi. Partnering with external brand advisors and architects to create a new visionary concept around circular economy. Improved the selection process for new customers leading to the company’s largest and most important sale ever to GeoSalmo. ● Created new go-to marketing strategy for the EV charging network and secured board approval for a large investment in a family-friendly charging experience - soon to be launched. Show less



Vistor

• Iceland
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Board Member

  • Jun 2022 - Present



Freelance

• Reykjavík, Capital Region, Iceland

• Business Development Consultant

  • Aug 2019 - Jun 2022

  Various Independent Advisory Roles ORIGO - Iceland- Software Industry Advisor to the CEO of Origo in Iceland on product management and sales. Conducted customer interviews to identify improvements and held individual sessions with the sales manager and the product manager to support them in their role. Hosted a one-day workshop with 30 middle-managers to improve the overall customer experience. CARSOE - Denmark - Fish and On-Board Industry Advisor to the CEO of Carsoe in Denmark, providing input for communication and business strategy. Led PR activities and communication regarding the acquisition of Intech. Executed a large-scale customer survey and conducted customer interviews. Sessions with management on business strategy around customer-centricity. Valka - Iceland - Food Processing Industry In depth collaboration with the CEO and key board members to review future business operations for the company. Conducted comprehensive research into the competitive business landscape and conducted deep-dive customer interviews. Analyzed and presented the results to top management and the board. Show less



Skaginn 3X

• Iceland
• Machinery Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • Jan 2020 - Jan 2022

  Hired by the CEO to take over all key department areas for sales, marketing, sales engineering, service, and the technical department. With 70 FTEs in all departments, the primary task was to make business goals visible, strengthen middle management leadership, and streamline communication. The role was a key enabler to make the German company Baader become a major shareholder. ● Spearheaded development of processes in sales to increase lead generation upwards by shifting focus during COVID and multiplying sales of standard products over previous years. ● Increased product focus in the technical department and hosted weekly sessions to make R&D more transparent. Facilitated the role of a new technical manager. ● Partnered with an external advisor to help strengthen communication between departments and initiated daily inter-departmental meetings to increase the transparency of sold projects, improving delivery times. Show less



Kerecis

• Iceland
• Medical Equipment Manufacturing
• 200 - 300 Employee

• Executive Vice President of Marketing

  • Nov 2018 - Jul 2019

  Joined the company while it was moving towards its C-Series round. Responsibilities included overhauling the marketing, branding, and promotional efforts in Iceland and the US. ● Implemented a new marketing function and hired staff in Iceland and the US. ● Collaborated with the CEO on presenting the company to investors. ● Rebranded and executed the first large-scale customer survey and created monthly marketing reports with KPIs, including monthly leads, campaigns, events, and online engagement. Show less



Marel

• Iceland
• Machinery Manufacturing
• 700 & Above Employee

• Corporate Director of Marketing

  • Jun 1998 - Nov 2018

  Created and grew the marketing department from one employee to around 43 skilled employees on all levels of PR, marketing, communication, and branding. Responsible for investor relations for over 6 years. The position required strong branding and marketing on all levels as well as leadership and management skills to foster a multidisciplinary team in several countries and in 4 different industries. ● Implemented and executed in-depth strategic marketing plans both globally and regionally.● Coordinated brand transformation of over 12 different global brands into one brand.● Formalized a market intelligence function to support the global expansion of the company and conducted international customer research projects for all business accounts.● Structured an internal communication function to improve all areas of collaboration for employees under the name MyMarel with regular live streams under the MarelTV brand.● Headed the project for Progress Point, a 2,700 m2 demo and training facility in Copenhagen. ● Oversaw global real estate projects with a colleague of 79 buildings in 57 locations globally. Show less

• Product Designer

  • Jun 1995 - Jun 1998

  Joined the product development department following a successful internship project on the M1000 scale. The M1000 is still on the market and remains one of Marel's most sold products.● Collaborated on the design of several unique products as part of the product development specialist team.● Worked closely with inter-disciplinary innovation team in research, design, sourcing materials, and manufacturing.



Viðskiptaráð - Iceland Chamber of Commerce

• Iceland
• Think Tanks
• 1 - 100 Employee

• Advisory Board

  • Oct 2013 - Feb 2014

  Part of advisory board at Viðskiptaráð Íslands (Icelandic Chamber of Commerce) which created input for the annual Meeting in 2014. The objective was to study the International Competivite Environment of Iceland vs other countries. The title: Open for Business. Part of advisory board at Viðskiptaráð Íslands (Icelandic Chamber of Commerce) which created input for the annual Meeting in 2014. The objective was to study the International Competivite Environment of Iceland vs other countries. The title: Open for Business.



HBH (construction)

• Reykjavik, Iceland

• Chairman of the Board

  • Jun 2007 - Jun 2009

  HBH Construction (HBH Byggir) is a building development company with around 100 people. HBH has been active in the Icelandic market and also abroad, especially in the UK. I helped found a new board for the company and supported the growth of the company by finding new co- owners. HBH Construction (HBH Byggir) is a building development company with around 100 people. HBH has been active in the Icelandic market and also abroad, especially in the UK. I helped found a new board for the company and supported the growth of the company by finding new co- owners.



Form Island

• Reykjavík

• Board Member

  • Jan 1999 - Jan 2001

  Board Member at Form Island, association of Icelandic Designers. Representative for Product Designers in Iceland. Board Member at Form Island, association of Icelandic Designers. Representative for Product Designers in Iceland.



Design Central

• United States
• Design
• 1 - 100 Employee

• Intern

  • 1994 - 1996

  Providing support functions to senior Product Designers. Providing support functions to senior Product Designers.