Experience

Embark Studios

• Sweden
• Computer Games
• 200 - 300 Employee

• UX Research Director

  • Feb 2021 - Present

• Live Ops Producer

  • Jan 2023 - Jun 2023



Spelverkstaden AB

• Founder

  • Dec 2013 - Present

  The passion project that became a company. Spelverkstaden is all about unlocking creativity for everyone, with a focus on digital creative skills and game making, as well as improving the gender balance within STEM and computer science. During 2013-2015, Spelverkstaden conducted several projects in collaboration with educators, educational researchers and non-profit organizations to explore the use of game-jams and creative workshops to inspire and teach digital skills. Many of these… Show more The passion project that became a company. Spelverkstaden is all about unlocking creativity for everyone, with a focus on digital creative skills and game making, as well as improving the gender balance within STEM and computer science. During 2013-2015, Spelverkstaden conducted several projects in collaboration with educators, educational researchers and non-profit organizations to explore the use of game-jams and creative workshops to inspire and teach digital skills. Many of these efforts were specifically targeted at young children, and especially young girls and non-binary youth, to explore early interventions to counteract the current male-dominance in the creative and games industry. Spelverkstaden - Has introduced hundreds of schoolchildren to games programming, using in Scratch, Twine, and GameMaker - Has educated tens of schoolteachers on how to integrate programming activities in curricular activites. - Has coordinated and innovated projects to change the way we use technology in the classroom - Supported better gender balance in IT through regular events and club activities aimed at introducing game making to girls and women of all ages. Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• UX Research Manager

  • Jun 2018 - Jan 2021

  Stockholm, Sweden

• Senior Researcher

  • Jun 2017 - May 2018

  Stockholm, Sweden

• Associate User Experience Researcher

  • Aug 2015 - May 2017


University of Tampere
• Finland
• Research Services
• 500 - 600 Employee
• Postgraduate Researcher

  • Aug 2012 - Jun 2015

Södertörns högskola
• Sweden
• Non-profit Organization Management
• Lecturer

  • Sep 2014 - Jan 2015

CKIR, Helsinki School of Economics
• Researcher, project manager

  • 2009 - Dec 2011

Helsinki University of Technology
• Finland
• Non-profit Organizations
• 1 - 100 Employee
• Researcher, project manager

  • Mar 2007 - Dec 2008


Hypermedia Laboratory, University of Tampere

• Researcher

  • Sep 2000 - Feb 2007

• University Lecturer

  • Aug 2003 - 2006

• Trainer, coach

  • 2003 - 2006