Experience

Karlstad University

• Sweden
• Research Services
• 200 - 300 Employee

• Associate Professor

  • 2003 - Present

• Associate professor

  • 1999 - 2015

  Customer relationships, Loyalty-enhancing Communication



I & H Roos Ab Oy

• Jakobstad, Finland

• Management Consultant

  • 1999 - Present

  Focus on customer-relationship Management and Knowledge added to Communication Knowledge result in Loyalty-enhancing Communication, which is unbeatable in all kinds of contacts with customers such as communication, newsletters and CRM-systems. One component is the recognition of the difference between active and passive customers in terms of their ability to comprehend messages. Focus on customer-relationship Management and Knowledge added to Communication Knowledge result in Loyalty-enhancing Communication, which is unbeatable in all kinds of contacts with customers such as communication, newsletters and CRM-systems. One component is the recognition of the difference between active and passive customers in terms of their ability to comprehend messages.



Tampere University of Technology, Cost management Center, Dept ovh Industrial Engineering and Mgment

• Tampere, Finland

• Associated member of different projects

  • 2009 - Dec 2017

  Associated to Tampere University of Technology in different project during 2009-present, as associated partner. Associated to Tampere University of Technology in different project during 2009-present, as associated partner.



Swedish School of Economics and Business Administration

• Associate professor

  • 1995 - 1999



K-marketor Food store

• Owner

  • 1976 - 1999