Inge Liebenberg
Account Director at The Brand Cartel- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English -
-
Afrikaans -
Topline Score
Bio
Experience
-
The Brand Cartel
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
Account Director
-
Oct 2018 - Present
* Strategic point of contact for senior clients and establish strong relationships.* Work with the management team to bring creative solutions to prospective clients and to build the business of current clients. * Partner with peers in planning and creative agencies, and internal disciplines to work on existing or new business opportunities. * Campaign management for celebrities.* Coordinate with the media and brands.* Fix dates for celebrity interviews and other PR activities, such as shoots and events.* Coordination and execution of quoting and invoicing.* Develop and oversee the implementation of client service protocols.* Resolve complex client problems or disputes in a professional manner.* Coach and support team members to help them meet departmental goals.* Keep records and documentation of client interactions for training purposes.* Create monthly client reports.
-
-
New Business Development Manager
-
Apr 2018 - Present
-
-
-
Your Digital Agency
-
South Africa
-
Advertising Services
-
1 - 100 Employee
-
Client Brief Facilitator
-
Feb 2017 - Mar 2018
* Performing general work-related functions that are expected from a copywriter, social media content developer, proofreader and web content writer.* Interfacing with clients and interpreting their briefs in terms of content, press releases, graphic design jobs they require.* Developing creative ideas and concepts.* Writing clear, persuasive original copy, wordsmithing copy received from clients for marketing collateral and other advertising mediums.* Preparing monthly communication, content and social media schedules for each client and developing digital media and social media content.* Writing and preparing press releases from sourced or supplied content for client and distributing releases to various media partners and liaising with media houses in the placement of press releases.* Casting actors or voice artists for above-the-line projects (TV and radio work).* Preparing scripts for any internally produced videos and quality controlling voice overs.
-
-
-
Ogilvy South Africa
-
South Africa
-
Advertising Services
-
300 - 400 Employee
-
Lead Proofreader
-
Nov 2014 - Jan 2017
* Receive Chase briefs and ensure that all material aligns with information processed by Client Service.* Deal information, pricing, features and consistency regarding Vodacom CI needs to be checked and rules need to be applied to ensure that all marketing material aligns with Vodafone Global.* Liaise and work closely with the DTP department to ensure that the operators process and understand changes that need to be made on proofs to ensure that productivity is of a high standard.* Mass communication regarding decisions on all marketing material needs to be managed between Client, Client Service and the Studio via emails/bulletins and needs to be documented to ensure that no confusion arises.* Manage two proofreaders in the department to ensure that everyone is on board with all and any accounts/work/tenders that need to be checked and processed accurately.* Ensure that turnaround time on jobs in the Proofreading Department is consistent and efficient and that jobs are managed by priority. * Ensure that rules regarding legal disclaimers are followed through on all marketing material where applicable.
-
-
-
-
Afrikaans/Social Sciences Teacher
-
Nov 2012 - Nov 2014
* Creative lesson planning and curriculum development.* Instructional best practices. * Classroom management and discipline.* Standardised testing and learner assessment.* Experiential learning. * Creative lesson planning and curriculum development.* Instructional best practices. * Classroom management and discipline.* Standardised testing and learner assessment.* Experiential learning.
-
-
-
Media 24
-
Online Media
-
100 - 200 Employee
-
Senior Journalist
-
Feb 2010 - Oct 2012
* Responsible for originating and producing stories which may include scripting, editing, outputting and filming.* Conduct research to uncover interesting and significant news.* Gather, corroborate and interpret data.* Interview key persons (witnesses, sources etc.) to obtain more information.* Use findings to construct a well-written article.* Obtain first-hand information by being present in happenings.* Receive assignments or investigate news leads/tips.* Comply with the moral code of the profession.* Establish contacts and sources for use in future.
-
-
Education
-
University of Johannesburg
Bachelor of Arts (BA), Communication, Journalism, and Related Programs -
Volkskool Heidelberg
High School, 12