International Principal Manager

• Mar 2023 - Present

Head of Category Management

• Dec 2020 - Mar 2023

Responsible for the category management and the communication concepts towards the end consumers, revenue managementWorking closely with the buying, sales and marketing departmentCoaching the category managers teamAchievement: introduced the process of revenue management

Commercial Manager Animal Department

• Apr 2017 - Dec 2020

Responsible for the purchase policy and the communication concepts towards the end consumersSetting up the strategy for the purchase policy, own brands versus suppliers brandsNegotiating the contracts with the A-brand suppliers, controlling the production of own brand animal feedingStreamlining the communication towards the stores (own and independent) about the strategyCoaching the purchase teamAchievement: marketing of premium private label dag food, significant increased market share Show less

Concept Manager Animal Department

• Mar 2016 - Apr 2017

Responsible for the communication concept towards the end consumers, introducing innovative concepts like dog washSelecting the new product assortmentsSpotting the upcoming trendsLink between marketing and buying departmentProject-responsible for the development of an online B2B product catalogue, define the scope and detailed requirements, achievement: within 6 months almost all the stores worked with the new catalogue and the orders increased with 10%

Marketing Coordinator

• Sep 2008 - Feb 2016

Responsible for the coordination of all marketing activities towards the end consumers and towards the AVEVE-stores, setting up marketing plans, managing the marketing budget, evaluating actions and promotions, determine and adjust ROIAchievement: marketing of the baseline 'Tuin - Dier - Bakplezier' increase of TOM brand awarenessProject-responsible for the set-up of a new PCM system, achievement: one single source of truth, efficiency gains for all the departmentsCoaching the marketing team Show less

Junior --> Senior Brand Manager Benelux

• Jul 2003 - Aug 2008

Responsible for the brands Pritt, Pattex and Loctite Manage the marketing budget and advertising expenses Set up marketing plans and implement marketing goals including the Back-to-School promotion Formulate and implement of the brand and communication strategy Initiate and carry out brand, market and competition analyses Formulate, organize and follow up of promotional activities Leading international projects Maintain contacts with the sales department, logistics, HQ, other countries, publicity agency, media agency Achievement: organised a roadshow with Jean-Marie Pfaff, increase of the credibility of the Loctite TV-ad Show less

Management Trainee

• Jan 2001 - Jul 2003

- Electrabel: Project Management: Leading the project management cockpit for the liberalization of the electricity market - De Persgroep: Marketing: Launching the first text messaging project around the football world cup 2002 - Seghers Better Technology: Human Resources: salary analyses (Hays scales) and starting a project on the welcome of new employees (retention policy) - Siemens: Corporate & Marketing Communications : internal communication : drafting of newsletters, organising events for the sponsorships of Kim Clijsters and Justine Henin, … Show less