Experience

Stanley College
• Australia
• Higher Education
• 100 - 200 Employee
• Lecturer

  • Aug 2022 - Present

Say it Social AU
• Australia
• Advertising Services
• Digital Marketing Specialist

  • Dec 2019 - Present


dnata – City Sightseeing Dubai (The Emirates Group)

• Marketing Manager Dubai

  • Aug 2014 - Dec 2017

  • Liaise with agencies including design, SEO & PPC, Media and PR agencies on a daily or weekly basis by providing ‘marcom’ briefs, monitoring the progress and getting the artwork approved from the EK Corporate Communication Team • Collaborate with sister companies such as Gulf Ventures, Arabian Adventures and Emirates Holidays in creating joint campaigns and packages • Developed and executed marketing campaigns and strategies to improve brand recognition and grow market share within the marketing budget • Coordinate with internal communication channels such as Emirates ICE, Safer, One dnata, Group World and others to increase articles and visual presence within the Emirates Group • Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns enclosing reports on ATL and BTL in order to track ROI • Responsible for creating the brief and selecting suppliers for all creative collateral of a new start up including the Map, brochures, roll-up banners, brochure holders, business cards, office stationary, Group and MICE brochures, Sales Kits, translated collateral • Manage the contracts, mall activation, kiosk design and installation for major malls including Dubai Mall, Mall of The Emirates, Souk Madinat Jumeirah, Deira City Centre, and others • Oversea the writing, editing and proof reading of press releases, website content, SMS content and various marketing materials as requested • Management of sponsorship for conferences and events and coordinate stand and MarComms for ATM • Currently managing the website content via CMS • Managed the production of CS Dubai Videos including the Commercial Video and the DTCM • Responsible for Annual Budget calculations as approved by the Board of Directors and forecast in line with the Marketing Plan • Closely working with the Sales Director, EK Corporate Communications and other departments in creating new marketing campaigns and designs required by the business Show less



Dubai London Clinic

• United Arab Emirates
• Hospitals and Health Care
• 200 - 300 Employee

• Marketing Manager

  • Jan 2012 - Jul 2014

  •Responsible for managing relationships with multiple public agencies, commercial groups, corporate accounts, plan members, and Insurance Brokers. •Developed and executed strategies to improve product penetration, grow market share and achieve margin goals and tracking goals and achievements. •Research, recommend and create a schedule of most effective events and tradeshows and PR activities. Events for 2012-2013 include Paddle for the planet, Middlesex Health Day, Alzheimer’s awareness by DFC, What Floats your boat (WWF), Kids Fest, The Weight Loss show, Ignite-Kellogg's Aquathlons, Pink is Punk. •Responsible for successful implementation of marketing campaigns and PR activities based on the marketing plan. •Coordinated PR activities. Four articles published in TimeOut Kids, 2 in Health Magazine, 2TV interviews (Studio One), Radio Interviews (ARN) •Manage every aspect of all DLC events and trade shows including booking, staff schedule, booth preparation, inventory, special promotions, customer invitations, etc •Monitoring of Patients Satisfaction surveys and report on issues. •Develop new relationships with corporations, clinics, hotels and other businesses in order to increase number of patients. Partners include EHL, Capita Finance, Aggreko and Dubai Festival City. •Produced loyalty programs and health packages with the industries as hotels, clubs and corporate clients as well as commercial diving companies. •Responsible for writing, editing and proof reading of press releases, case studies, newsletter stories, web site content, SMS content and various marketing materials as requested. •Managed and maintained positive interpersonal relationships with companies such as TimeOut, 7Days, Dubai Ladies Club, Health magazine, Explorer Publishing, Dubai Media Company, Studio One & Kite surf beach events. Show less



Eton Institute

• United Arab Emirates
• Education Administration Programs
• 100 - 200 Employee

• Partner Relations and Product Development Manager

  • Jul 2010 - Dec 2011

  • Promoted from Marketing Coordinator to PR and Product Development Manager after 6 month. • New Product development (Language Phrasebooks, eBook and Apps). Developed 6 language phrasebooks sold in over 25 leading stores within the UAE including Virgin Megastores, Jashanmal bookstores,and others. Obtained all Government approvals and worked closely with Explorer Publishing (Distributor) • Website design coordination www.eton-phrasebooks.com and www.deals.eton.ac . Content development and writing and oversee design team. • Coordinate design and content of products, marketing collateral and other promotional materials. • Source suppliers with competitive rates & managing printing & production deadlines. • Managed community-friendly ideas such as the UAE’s Scholarship Programme. • Wrote press releases attracting extensive media coverage, with features in prominent national and regional newspapers, magazines, radio and TV shows. • Head event and marketing Coordinator of Eton’s annual non–profit CSR event, ‘Better U – Mind, Body and Soul’, which attracted over 1,500 visitors, featured 100+ free activities and involved more than 50 commercial and non–profit organizations, May ‘11. www.betteru.info • Build relationships and managed ongoing CSR initiatives. • Initiated partnerships with companies such as Dubai Ladies Club, Dubai Drums, Connector Publishing, 7Days, Discover ME, Explorer Publishing, Virgin Megastores, Spinneys, Carre Four, Starbucks, Fitness First and others. • Managed the development of 7 language Phrasebooks, eBooks, Kindle eBooks (best sellers on Amazon.com) and 7 language Applications (iPad/iPhone) • Company representative on Arabic Language products and courses on live TV (Studio One) • Worked closely with the corporate sales team to assist in Marketing and co-Branding activities with leading hotel chains such as The Ritz Carlton Dubai and other corporate clients such as ENOC. Show less



Al Wahda Private School

• United Arab Emirates
• Education Administration Programs
• 1 - 100 Employee

• Business Studies Teacher

  • Jan 2009 - Jul 2010

  Curriculum development and execution • Communicating and liaising with staff and parents and participating in student events • Develop and maintain positive and invested relationships with students • Contribute to the overall mission of the School • Helping students reach their potential Curriculum development and execution • Communicating and liaising with staff and parents and participating in student events • Develop and maintain positive and invested relationships with students • Contribute to the overall mission of the School • Helping students reach their potential