Ineta Karels

UX/UI Designer at Tribe Creative Solutions Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Frankfurt, Hesse, Germany, DE
Languages
  • Latvian Native or bilingual proficiency
  • English Professional working proficiency
  • Russian Full professional proficiency
  • German Limited working proficiency

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Experience

    • Latvia
    • Advertising Services
    • 1 - 100 Employee
    • UX/UI Designer
      • Sep 2022 - Present

      - Applying UCD, developing concepts, creating a website, building user interfaces on styling and interactivity, implementing design systems as well as collaborating with a team. - Applying UCD, developing concepts, creating a website, building user interfaces on styling and interactivity, implementing design systems as well as collaborating with a team.

    • Graphic Design
    • 700 & Above Employee
    • Graphic Designer I Freelancer
      • 2014 - Jan 2022

      - Designed a brand identity and website for companies, joint work with developers. Collaborated with the Latvian Ministry of Culture, creating a visual appearance for the festival and musical Eslingen. Managed projects for various events for the Latvian Society in Germany. - Created lead ads on social media, tracked their performance, reached out clients for events. Used excellent communication and problem-solving skills, creativity, and time management. - Managed to help increase the event participation to 300 attendees. Show less

    • Latvia
    • Airlines and Aviation
    • 700 & Above Employee
    • Markering Specialist / Design & Brand
      • 2009 - 2014

      - Headed strategic redesign of inflight magazine Baltic Outlook project. Created airBaltic annual calendars, business and economy class catalogues and related materials. Developed brand implementation in advertisements and launched corporate brand design. Cooperated with the Riga Tourism Development bureau for advertising campaigns. - Built campaigns, analysed potential customers and collaborated with e-commerce and HR department to develop brand loyalty. - Helped boost airBaltic’s brand awareness by increasing loyalty program subscriptions by 25% in the first year. Show less

    • Art Editor
      • Dec 2000 - Mar 2009

      - Responsible for various premium class monthly magazine’s visual image (Shape, FHM), including cover and layout design, commissioning photos and illustrations from photographers and artists. Organised photo shoots for Maybelline. - Offered unique solutions and visually outstanding graphic design approaches including the latest visual trends and styles. Participated in the planning of magazine editions and cooperated with the editorial board’s employees. - Quick decision-maker in close creative relationships with other editorial board colleagues, increasing the overall circulation by roughly 20% year over year. Show less

Education

  • CareerFoundry
    Certificate provided by CareerFoundry, UX Design Program (AfA), UX Immersion, User Experience Design
    2021 - 2021
  • EMERITUS Institute of Management - LATAM and Columbia Business School
    Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
    2019 - 2019
  • Art Academy of Latvia
    Master of Arts (M.A. and B.A), Graphic Art
  • CareerFoundry
    Introduction to UX design, UX Design
    2021 - 2021

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