Inés Bachiller
Marketing & Corporate Relations Manager at Kabel Sistemas de Información S.L.- Claim this Profile
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Bio
Experience
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Kabel
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Spain
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Information Technology & Services
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1 - 100 Employee
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Marketing & Corporate Relations Manager
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Dec 2021 - Present
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LoxamHune
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Spain
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Machinery Manufacturing
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300 - 400 Employee
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Digital Marketing Manager
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Apr 2020 - Dec 2021
Digital Marketing and communications plan development and management. Social Media and Content Marketing strategy development and management Website, Ecommerce blog and microsite creation, maintenance and management SEM, SEO and SMO strategy Digital campaigns, Social Media, Social Ads, Display, SEO, email marketing, branding. CRM strategy definition, and optimization - Loyalty programs creation External communications managing Events and webinars organization Digital Marketing and communications plan development and management. Social Media and Content Marketing strategy development and management Website, Ecommerce blog and microsite creation, maintenance and management SEM, SEO and SMO strategy Digital campaigns, Social Media, Social Ads, Display, SEO, email marketing, branding. CRM strategy definition, and optimization - Loyalty programs creation External communications managing Events and webinars organization
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Digital Marketing and Innovation
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Mar 2016 - Apr 2020
Industry Verticalization Strategy- Verticalization plan for sales executives and commercial solutions- Training and change management plan- Search and development of innovative industry solutions and partners- Customers communication plan design and campaigns- Industry-focused and innovation events design and coordination for customers and partners- Budgets control and managementTourism and Health Digitalization- Design and execution of the digital strategy and marketing plan for customers- Market analysis, design and creation of materials for commercial use- Search and development of digital solutions for sector transformation, improving the customer experience and internal productivity- Customer innovation and co-creation events/workshops for the sector development. Show less
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Digital Marketing
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Jul 2010 - Mar 2016
Internal digital transformation: Digital communication tools: design, creation and development- Digital employee communication plan design- Internal communication App and Web design and development (functionalities, usability, look & Feel)- Analyze and monitor needs and change managementEmployee training: Digital training plan design and implementation - Training digitalization- Online training platform design, creation and development - Negotiation with business schools and stakeholders- Change management plan. Digital employee cultureEvents : Design, creation, organization and management - Agencies management- External communication: dissemination and promotion - Press releases and media reports- Audiovisual material design - Budgets control and management - Negotiation with suppliers Show less
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EL TEJAR DE SOMONTES
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Madrid y alrededores, España
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Departamento de Dirección y Administración.
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Jul 2002 - Jul 2007
-Organización y gestión de eventos. -Preparación y control de los presupuestos de la Entidad. -Asistencia a las funciones comerciales de captación de nuevos socios. -Organización y gestión de eventos. -Preparación y control de los presupuestos de la Entidad. -Asistencia a las funciones comerciales de captación de nuevos socios.
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