Experience

Kyufi

• Tajikistan
• Food and Beverage Manufacturing
• 1 - 100 Employee

• International Marketing and Communication Director

  • Sep 2019 - Present

  •Strategic Planning: Understand the start-up SWOT and recommend the appropriate international strategy •Digital: Develop all the online brand tools (social media, e-commerce and e-mailing strategies) and focus on the Social Media Marketing on 3 continents •Business Development and product marketing: Develop new products and establish market penetration strategies on 3 different continents • Leadership and Team Management: Manage and coordinate teams and agencies on 3 continents to ensure operational excellence Show less



TALOUMIS GROUP

• Group Marketing And Communication Director

  • Feb 2017 - Feb 2019

  •Strategic Planning: Understand the 30 international brands in group product portofolio and recommend the appropriate international strategy ( Citroen, Nestlé, Cadburry, Cafitaly, Talia, Propain, ...) •Digital: Develop all the online brand tools (social media, e-commerce and e-mailing strategies) and focus on the Social Media Marketing on 3 continents •Business Development and product marketing: Develop new products and establish market penetration strategies in Antananarivo and other cities in Madagascar • Leadership and Team Management: Manage and coordinate teams and agencies on 3 continents to ensure operational excellence Show less



BAIJA Paris

• France
• Textile Manufacturing

• International Marketing and Exports Manager MBA Program Qualifying Internship

  • Sep 2015 - Jan 2016

  • Market segmentation, targeting and positioning • Defined the territory and identity of the brand: shifted from an oriental concept to an international concept and updated graphic supports • Developed BtoB and BtoC communication • Optimized the product portfolio and implemented new areas of development: launched a facial skincare line, created a line of niche fragrances and developed the So Loucura collection • Chose the media and concepts of communication: developed PR protocols • Developed the digital strategy: reinforced visibility on the Internet, developed online sales including a 30% increase in average basket sales, and set up a social media strategy • Benchmarked opportunities, selected priority markets and prospected new clients • Implemented a local, regional, and rest-of-world pricing strategy Show less



SCA - Hygiene and Forest Products Company

• Sweden
• Manufacturing
• 700 & Above Employee

• • Mar 2015 - Sep 2015

  • Change management (new strategy implementation )• 360° campaign management at international level + Social Media Marketing• Product Marketing + New product developement + Production plant follow up• New African market penetration with adequate strategy • Follow up agencies and creative works• Leadership and Team management: brand and trade

• • Jan 2013 - Mar 2015

  • Marketing and sales strategy elaboration ( 4P ) + Business development and brand management• Communication strategy elaboration including web and social media marketing approach • New product and new concept launches to optimize current offer and product marketing• New market penetration with adequate strategy• Follow up agencies and creative works• Leadership and team management



ARAMYS GROUP

• Tunisia
• Textile Manufacturing
• 100 - 200 Employee

• Group Marketing & Business Development Director

  • Feb 2008 - Jan 2013

  • Management of 4 textile brands (40 concept stores ) • New furniture brand launch for the group • Marketing national and regional strategy elaboration • National and international communication campaign elaboration, • Team management : 11 managers • Management of 4 textile brands (40 concept stores ) • New furniture brand launch for the group • Marketing national and regional strategy elaboration • National and international communication campaign elaboration, • Team management : 11 managers



AMBASSADE DE FRANCE en Hongrie

• Economic Advisor FMCG and Cosmetics

  • Jun 2005 - May 2007

  • Organization of bilateral events (spa days, franchisee days, French touch days…) • Support French companies in their partners search in Hungary (Sonia Rikyel, L’Occitane…) and local issues • French gouvernement regional reporter • Participation to several publication related bilateral business opportunities • Organization of bilateral events (spa days, franchisee days, French touch days…) • Support French companies in their partners search in Hungary (Sonia Rikyel, L’Occitane…) and local issues • French gouvernement regional reporter • Participation to several publication related bilateral business opportunities



United Nations

• United States
• International Affairs

• Intern at the International Purchase Supply Chain Management Section - INTRANCEN

  • Sep 2004 - Dec 2004

  •Market Analysis: Gathered data and wrote reports on digital market opportunities in North Africa and cosmetics sector business opportunities in Ex-URSS countries •Economic Development: Contributed to writing a handbook for public sector buyers based on international best practices •Market Analysis: Gathered data and wrote reports on digital market opportunities in North Africa and cosmetics sector business opportunities in Ex-URSS countries •Economic Development: Contributed to writing a handbook for public sector buyers based on international best practices



Ambassade de Hongrie, Paris

• France
• Government Administration
• 1 - 100 Employee

• Intern in the Tourism Division

  • Jun 2003 - Aug 2003

  •Market Analysis: Gathered data and wrote reports on tourism business opportunities between France and Hungary •Communication Operational Execution: Maintained PR management and contributed to a billboard campaign in Paris to promote Hungary as a fun and beautiful destination •Market Analysis: Gathered data and wrote reports on tourism business opportunities between France and Hungary •Communication Operational Execution: Maintained PR management and contributed to a billboard campaign in Paris to promote Hungary as a fun and beautiful destination