Experience

Institute of Management, Nirma University

• India
• Education Management
• 100 - 200 Employee

• Head - Corporate Relations

  • Sep 2013 - Present

  Overseeing various Corporate Engagement activities including Training and Industry Certification Programs, Student Internships, Final Placements, Alumni Relations, Social Media and E-Marketing initiatives and International Relations. B-School Ranking and Accreditation team member. Awards and Achievements : The Corporate Relations Cell of the Institute of Management won the award for the best department of Nirma University for the year 2017. Additionally, given the charge of Head - Corporate Relations, Institute of Technology, Nirma University between February to July 2018. Appointed Institute coordinator for NBA (National Board of accreditation) and SAQS (South Asian Quality Assurance System) accreditation process and EFMD (European Foundation for Management Development) membership activities. Guest faculty in the areas of Retail Management, Services Marketing and Consumer Behavior at Institute of Management, Nirma University, Ahmedabad Management Association, NIFT, EDI and other B-Schools in Gujarat since 2003. Show less



Future Market Networks Ltd. - Property Management and Real Estate Division

• Ahmedabad, Kolkata, Mumbai

• General Manager - Mall Management and Operations

  • Jun 2007 - Sep 2013

  * Effective management of all elements of the centre to defined standards in keeping with strategic objectives in order to maximise centre returns * Formulate and maintain 5 year building strategies in such a way as to enhance value within the parameters set out by the fund manager to optimise capital and income performance * Coordination of all functions and activities of Mall Management with Corporate Office and departmental managers w.r.t soft and hard facilities namely security, housekeeping, engineering, maintenance, short/long term leasing, tenant mix, occupants & traffic management as well as event management and promotion of 10 Acres Mall, the largest owned mall of Future group of Gross leasable area of 5 lac sqft. * Interaction with customers and individuals outside the mall operations including current and potential clients, company representatives, suppliers, competitors and other members of the local community. * Administration of lease and CAM rentals from occupants and maintaining tenant relationships. Managing of events and marketing communications for mixed development of retail and commercial spaces. Collection and analysis of meaningful statistical information relating to shopper flow, tenant's turnover and market research and ensure recommendations to add value to the asset Additionally,supervised Marketing functions for 8 other Future Group Malls in India for 2 years. * Effectively managed a team of over 200 staffs in various departments. * Maintained the lowest CAM rates in consecutive 3 years in Ahmedabad which has been a direct reflection of operational efficiency. Maintained highest safety standards for the shoppers. Created good CRM initiatives for various target group shoppers. * Initiated and successfully managed the Kids-Club membership for children in Western region. * Promoted as Head - Operations (East) in August 2012 to manage 2 Malls in West Bengal of combined GLA of 6 lac sqft. Show less



Critical Rescue International - Lagos (Nigeria)

• Lagos - Nigeria

• Chief Operating Officer

  • Mar 2006 - Jun 2007

  Worked in Child immunisation program, HIV counselling and Health insurance programmes in Lagos(Nigeria) for CRI which is an implementing agency of WHO in West Africa. Managed preventive and occupational health, primary care and immunization programs with a network of 6 Medi-Clinics across Nigeria through a dedicated team of doctors, paramedics and other operations and support staff. Supervised over 250 staffs across departments. Overseen operations for National Health Insurance Scheme run by the Federal Government where CRI Clinics were providing services to the beneficiaries. This scheme is catering to a patient base of over 50,000 under a capitation fee arrangement. Managed a National Emergency Call centre for rescue and Ambulance dispatch operations. Involved in medical evacuation both for ground and air ambulance services. Responsible for the overall operational efficiency of the aforesaid services and delivery through standard protocols, training and monitoring. Coordination with major healthcare stakeholders like the Ministry of Health, Federal Road Safety Commission, WHO, Hope Worldwide etc for effective implementation of health programs. As a part of implementation agency of WHO in Nigeria, have been involved in child immunization program implementation and HIV aids counselling at the various centres through the medical team of CRI. Achievements Achieved 104 % of the budgeted turnover for the financial year 2006. Achieved an additional 2% saving in operations expenditure through better procurement and supply chain management. Created administrative protocols and practices leading staff to quality and service standards Show less



Apollo Hospitals International Ltd.

• Ahmedabad Area, India

• Marketing Manager

  • Aug 2003 - Feb 2006

  Managed entire Brand promotions and marketing strategy for 400 bedded tertiary care hospital in Ahmedabad. Doctor relations, Corporate contacts and other institutions marketing in Gujarat, Rajasthan, Maharashtra and MP through a business development team. Marketed Telemedicine, Medical Tourism and E-Health services to Institutions Managed PR in media across in Gujarat & Rajasthan. Promoted health care insurance to various target groups/co-operatives. Managed entire Brand promotions and marketing strategy for 400 bedded tertiary care hospital in Ahmedabad. Doctor relations, Corporate contacts and other institutions marketing in Gujarat, Rajasthan, Maharashtra and MP through a business development team. Marketed Telemedicine, Medical Tourism and E-Health services to Institutions Managed PR in media across in Gujarat & Rajasthan. Promoted health care insurance to various target groups/co-operatives.



Wilnet Communications (ISP of Cadila Pharma Group)

• Sr. Manager Strategic Operations

  • Jan 2001 - Jul 2003

  Brand Promotion, Media Planning and co-ordination for promotional events alongwith website marketing. Involved in formulating and implementing brand strategies for the company. Focused on customer driven service efforts. Entire Customer Care activities for 10 locations including retention. Marketing of website and web hosting applications. Brand Promotion, Media Planning and co-ordination for promotional events alongwith website marketing. Involved in formulating and implementing brand strategies for the company. Focused on customer driven service efforts. Entire Customer Care activities for 10 locations including retention. Marketing of website and web hosting applications.



DSS Mobile Communications (Mobilink Paging)

• Sr.Marketing Executive

  • 1996 - Dec 2000

  Initiated air time marketing concept in paging in Ahmedabad resulting in additional revenue generation. Involved in launching of 3 Co-branded Motorola-Mobilink paging showrooms in Gujarat. Initiated air time marketing concept in paging in Ahmedabad resulting in additional revenue generation. Involved in launching of 3 Co-branded Motorola-Mobilink paging showrooms in Gujarat.