Team Lead - Implementation and Analytics

• Apr 2023 - Present

Lead Implementation Analyst

• Dec 2021 - Mar 2023

Data Analyst

• Jul 2020 - Nov 2021

Digital Projects Specialist

• Sep 2018 - May 2020

-Owning and managing all PPC Advertising Campaigns using Google Ads, making decisions with an annual budget of €1 Million. -Managing performance and liaising with agencies to ensure successful implementation of online Ad campaigns. -Using Google Analytics and Campaign Manager to analyse and generate weekly reports on overall website performance and Ad campaign performance. -Key role in optimising and transforming the online quote and buy journeys, increased online conversions by 86%… Show more -Owning and managing all PPC Advertising Campaigns using Google Ads, making decisions with an annual budget of €1 Million. -Managing performance and liaising with agencies to ensure successful implementation of online Ad campaigns. -Using Google Analytics and Campaign Manager to analyse and generate weekly reports on overall website performance and Ad campaign performance. -Key role in optimising and transforming the online quote and buy journeys, increased online conversions by 86%. -Identifying key pain points for customers and optimising web content and product landing pages – increased overall website visits by 70% in 2019. -Key role in transforming An Post Insurance’s digital capabilities in key areas such as Web Analytics, Customer Experience and Digital Advertising. Show less -Owning and managing all PPC Advertising Campaigns using Google Ads, making decisions with an annual budget of €1 Million. -Managing performance and liaising with agencies to ensure successful implementation of online Ad campaigns. -Using Google Analytics and Campaign Manager to analyse and generate weekly reports on overall website performance and Ad campaign performance. -Key role in optimising and transforming the online quote and buy journeys, increased online conversions by 86%… Show more -Owning and managing all PPC Advertising Campaigns using Google Ads, making decisions with an annual budget of €1 Million. -Managing performance and liaising with agencies to ensure successful implementation of online Ad campaigns. -Using Google Analytics and Campaign Manager to analyse and generate weekly reports on overall website performance and Ad campaign performance. -Key role in optimising and transforming the online quote and buy journeys, increased online conversions by 86%. -Identifying key pain points for customers and optimising web content and product landing pages – increased overall website visits by 70% in 2019. -Key role in transforming An Post Insurance’s digital capabilities in key areas such as Web Analytics, Customer Experience and Digital Advertising. Show less

Key Account Manager

• Apr 2017 - Aug 2017

- Key role in setting up underdeveloped markets in regions such as Noida and East Delhi, India. - Designed marketing campaigns and worked towards revenue growth for clients. - Observed analytical data and aligned it with marketing trends to create comprehensive reports illustrating the campaign performance and in-depth suggestions for business growth. - Analysed financial data, including revenues and expenditures for clients and identified issues. - Helped come up with suitable… Show more - Key role in setting up underdeveloped markets in regions such as Noida and East Delhi, India. - Designed marketing campaigns and worked towards revenue growth for clients. - Observed analytical data and aligned it with marketing trends to create comprehensive reports illustrating the campaign performance and in-depth suggestions for business growth. - Analysed financial data, including revenues and expenditures for clients and identified issues. - Helped come up with suitable solutions for the same. - Trained and mentored business development associates.

Senior Sales Manager

• Apr 2016 - Apr 2017

- Key role in acquiring and engaging the right set of restaurants to use Zomato’s Ad Space. - Managed end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, for clients in New Delhi. - Set a clear sales quota and developed training programmes for the sales team. - Monitored and analysed the sales figures and performance. - Presented findings and recommendations to clients. assisted clients in implementing the suggested solutions.

Sales Manager

• Mar 2015 - Mar 2016

- Key role in acquiring and engaging the right set of restaurants to use Zomato’s Ad Space. - Negotiated and closed business deals. - Retained existing accounts by presenting new solutions and services to clients. - Used marketing strategies to make products and services popular amongst potential clients.