Senior Platform Success Manager

• May 2022 - Present

Sr. Digital Marketing Analyst

• Jun 2020 - Apr 2022

Main responsibilities: - Develop & maintain Brand Presence in Indonesia as leading e-commerce photo and personalisation company. - Establish and develop robust online marketing strategies for social media growth and digital advertising which are in line with company’s business goals. - Develop & strengthen Customer Experience Strategy across digital assets to increase customer satisfaction. - Managing multiple marketplace channels to boost Sales performance. - Analyze, monitor, and report the performance of digital marketing initiatives across digital channel, then create & execute actionable plan for improvement. - Manage and control online marketing budget and continuously find ways to optimize ROI & ROA's - Work closely with cross-functional teams in enhancing the customer experience and boosting user acquisition and engagement. Show less

Digital Innovation Supervisor

• Jan 2020 - May 2020

Main responsibilities:- Preparing and monitoring digital transformation of Auto2000 into e-commerce-based website.- Lead, develop, and launch content strategy for whole e-commerce website of Auto2000.- Coordinating with Commerce and Analytics Team to create content that align with brand objective.- Support CRM function by delivering and monitoring customer inquiry handling on website.- Crafting email marketing content to sustain Leads and Conversion.

Marketing Communication Supervisor

• Sep 2018 - Jan 2020

Main responsibilities:- Content management supervision, creating content strategy that align with brand objective across digital platforms, including content distribution to internal and external parties.- Managing influential media partners and journalists to place stories of company news & producing articles content on Auto2000 website.- Implementing brand strategy and guideline on all content forms throughout brand’s channels.- Managing brand’s social media assets (Facebook, Instagram, Twitter, YouTube).- Develop budgeting strategy for Marketing Communication Department, especially for social media and content marketing management.- Managing relationship with media partners and communities associated with Toyota and Auto2000.- Support in organizing professional and cost-efficient events and media gathering in order to maintain brand existence and marketing agenda. Show less

Corporate Internal Communication Officer

• May 2017 - Dec 2017

Main responsibilities:- To help implement the internal communications strategy to provide effective communication of relevant corporate information to staff, volunteers and stakeholders.- To take lead and leverage in building an effective internal communication through different media such as intranet, newsletter, events (sports activities, new employee induction, town-hall meetings, etc.) and other management’s communications effectively for the MidPlaza Holding as a whole group.- To keep improving the employee and corporate branding by developing and implementing the suitable and best value proposition for the MidPlaza Holding as a group. (corporate identity, corporate culture, etc.)- To continually evaluate the success of internal communications and the employee satisfaction, working with a broad range of stakeholders. (with all employees, all departments, and all sbu)- Create and manage content (ranging from news reports and features to interviews and letter text) for various publications and materials (both print and online), including staff magazine, volunteer (CSR programs and activities), staff e-newsletter/email blast materials and online and social media (Website, Facebook, Instagram, LinkedIn, etc.)- Support HCD agenda in driving the communication strategy in planning, coordination, and implementation including, but not limited to performance management, learning, rewards, talent management, employee survey, and group mission, vision, and values.- Support the marketing communication and digital marketing team activities including public relations, product campaign or product launching activities and brand marketing efforts. Show less

Digital Marketing Analyst

• Jan 2016 - May 2017

Responsible for:- Producing such a robust Digital Marketing Strategy to each Business Unit in particular hospitality industry.- Support Marketing & Communication Department in achieving KPI that is relevant to Business Objective.- Reviewing and selecting digital marketing vendors, then cooperate with them in order to achieve KPI for specific Business Unit.- Creating Analytics Report which consisted of Website, Social Media, and Digital Media.- Plan on creating Digital Media strategy for each channel starts from GDN, SEM, Facebook Ads, Yahoo! Ads, Bing, and others in order to meet our variety of objective.- Managing digital media campaigns (AdWords, Yahoo! Japan, Bing).- Managing the relevancy of data to our business objective and turn it into a precise decision and recommendation for better improvement.- Utilizing Digital Analytics Tools such as Google Analytics, Socialbakers Pro, Facebook Insights as a means of laying down pro-active strategy in daily basis.- Providing consumer Insights to support in putting forward pre-active strategy.- Utilizing Listening Tools and turn the sentiment into direct decision with real time model concept.- Help determining the KPI and budget for each business needs to aim macro objective such as Conversion, Sales, Revenue, ROI, etc. Show less

Digital Analyst

• Dec 2014 - Oct 2015

Responsible for:- Creating analysis report for clients' social media assets and digital ads then elaborate it to make recommendations for better improvement.- Analyze all digital assets, such as web, SEO/SEM, social media and display advertising campaigns.- Measure and report performance of all digital marketing campaigns, and assess against goals (KPIs).- Identify trends and insights, and optimize spend and performance based on the insights.- Brainstorm new and creative growth strategies.- Measure experiments and conversion tests.- Tracking conversion rates and making improvements to the website.- Make sure the contents in Website, Social Media, and SEM are relevant towards the audience.- Make sure the Website is optimal in terms of traffic quality, traffic quantity, UX and User Journey side.- Monitoring digital Assets using Google Analytics, Facebook Insights, and Sprout Social.- Setting the KPI according to client needs.- Evaluating customer research, market conditions and competitor data.- Generate pitch project report (Competitor analysis) and do brainstorming with strategy team. Show less

Social Media Analyst & Strategist

• Apr 2014 - Nov 2014

Create analysis report for all clients' campaign on all their social media assets and elaborate it to make recommendations for better improvement.Work with brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.Manage the strategic planning for social media channels including Facebook, Twitter, Instagram, YouTube, and more for the brands.

Social Media Associate

• Sep 2012 - Mar 2014

Managing some social media account of several brands to support brand development, brand strategy development, report and statistics systems, brand and consumer engagement.

Intern Social Media Associate

• May 2012 - Sep 2012

Support Digital Team for brand development, social media traffic growth, brand strategy development, report and statistics systems, brand and consumer engagement.