Experience

PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• Field Trainer Smoke Free Product

  • Nov 2022 - Present

• Field Trainer

  • Apr 2019 - Jan 2023

• Regional Territory Analyst

  • Aug 2017 - Mar 2019

  Commercialization mindset Sales and Marketing, Market performance analysis, Regional Sales planning, budget controlling, initiate regional program, area support and project development



PT.HM. SAMPOERNA, Tbk

• Regional Marketing Analyst

  • Jul 2015 - Jul 2017

  Market performance analysist, budget controlling, initiate regional program, support area and project development Market performance analysist, budget controlling, initiate regional program, support area and project development



PT. HM. Sampoerna, Tbk

• Strategical Trade Program in Trade Marketing

  • Jun 2014 - Aug 2015

  1. Managing trade initiatives targeted to primary consumers and appropriate location and time by managing the trade asset, resources, finding new solution and provides working outline and guideline2. Manage & develop Sampoerna Retail Community as part of strategic partner start from developing basic requirements, benefit, exploration and POSM related to that program3. Manage asset Permanent POSM in retailer and develop best application in field4. Allocate, manage and ensure Budget in order to achieve accurate planning, reporting and accountability of the programs Show less

• Tactical Trade Program

  • Jun 2012 - May 2014

  1. Provide tactical inputs and analyses of market dynamics during business planning cycle related to tactical trade programs for brands (A Mild, Marlboro, U Mild and New Brand Development), comprising channels & tools2. Plan and deploy implementable and measureable tactical trade programs inline with Brand and company objectives to build sustainable competitive advantage and superior relationship at trade, reinforce brand presence and create consumer switching3. Monitor execution and provide evaluation for sales & marketing stakeholders regarding key programs4. Allocate, manage and ensure Budget in order to achieve accurate planning, reporting and accountability of the programs Show less

• Area Marketing Executives

  • Jan 2009 - May 2012

  1. Assist Manager Area ensure the planning based market analysis, monitoring and reporting on trade related activities, the establishment and development of relationship and building brand equity in the Area appropriate with the strategy and planning framework, and achieving the specific targets2. Assist Manager Area to ensuring having good coordinating with all supervisor channel, integrating and evaluation program for optimizing Area performance through business implication : • Winning brand and winning area to maintain market leader position • Having good communication & building relationship3. Budget control for all Marketing Channel activities Show less

• Field Officer/ Supervisor Field Marketing - Multy Tasking

  • Jul 2005 - Dec 2008

  1. Analyze sub-area marketing opportunities, develop and propose sub-area action plan, and manage the execution of small to High area marketing projects2. Supervise subordinate teams for merchandising activities in retailer outlet3. Manage relationship with LAMP (Legal Age Meeting Point) & HOP (Hang Out Places) owner for cooperation in branding venue4. Conduct small to High event like A Mild Soundrenaline as PIC Project with theme "Sound of Changes"5. Manage Direct Selling Team to create trial from selected consumer6. Manage consumer activities to maintain loyalty from consumer Show less