Digital Marketing Specialist

• Aug 2022 - Present

Digital Marketing Consultant

• Dec 2018 - Jun 2022

• Monitoring and executing tasks on a day to day basis through Asana (project management tool) • Collaborating with the various marketing team members to collate and validate customer data • Consolidate data from various sources and systems to create a single view of the customer and ongoing updating of this data. • Liaising with cross-functional stakeholders to access or automate reporting of data from multiple systems. • Analyzing and creating excel dashboards for customer database, which will enable the marketing team in driving successful campaigns • Develop and manage digital marketing campaigns • Oversee a social media strategy • Manage and maintain the organization's website(s) • Write and optimize content for the website • Resizing and designing Images on Canva • Creating Localized versions of various assets in InDesign or Photoshop • Track and analyze website traffic flow and provide regular internal reports • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Execution of our Digital Marketing and Advertising Campaigns, Promotions for Lead generation, Analysis of Campaign Performance Reports, A/B testing, User Journey Testing and Optimization, Google Analytics. • Experience in Google analytics reports, SEO, SEM , WordPress is an advantage.

Team Lead

• Aug 2015 - Jun 2018

• On Page And Off Page Optimization • Link Popularity • Keyword Research and Analysis • Create and handle Email Marketing Campaigns • Undertake market and competitor research and analysis • Handled Team of 10 people, including 3 content writers • Handling Guest post and Social Media campaigns • Make plans and proposals according to projects • Create new strategies to achieve success. • Handled various CMS ( WordPress, Shopify, Meginto etc.) • Handle Content request and team of three writers. • Communicate with the clients regarding project improvements, testing and document creation for developers

Software Engineer

• Dec 2012 - Jul 2015

• Responsible for Technical and System Analysis of Business Requirements, Software Design, Development, and Conception of Applications across the whole range of CCP Systems. • Write technical and functional specifications of Project and improve processes and documentation. • Handling of basic JavaScript Code/Checking Web logic Logs • Software analysis, code analysis, requirement analysis, software review, identifications of code metrics, system risk analysis and software reliability analysis. • Handling of PL/SQL code and queries, procedures, triggers and other database components • Coordinating the acquisition, configuration, demonstration and development of software, applications and technology solutions to support business need. • Work with various developer and system analyst to identify, analyse, define, document and confirm business and technical requirements for business and related systems. • Attending to CRs(Change Requests) and DBCRS(Database CRs) and RMFs(Request Management Form) • Actively involved in Manual testing, Search Engine Optimization, On Page And Off Page Optimization, Link Popularity, Keyword Research and Analysis, Project status meetings, identifying requirements, verification activities and knowledge sharing sessions. • Testing & Quality Assurance: Examine output, checking functionality of program, check whether all clients, requisites & requirements are being adhered to. Ensure program in congruence with other programs and hardware available, with client. Conduct performance tuning. • Evaluate and identify new technologies for implementation • Revise program as and when requirement arises. • Efficiently distribute work among team members according to their expertise.