Indah Sari Esa Putri

Content Manager at ION Mobility
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  • English Professional working proficiency
  • Bahasa Native or bilingual proficiency

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5.0

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Ratu Vashti Annisa

I am pleased to write this recommendation for Indah, who has been an exceptional content strategist during our time working together. Her talent and dedication to creating effective content have been evident from the very beginning. Indah has an excellent understanding of how to create engaging content that resonates with target audiences. She has a natural flair for storytelling and always manages to capture the essence of a brand in her work. Her ability to craft compelling narratives is truly impressive. Moreover, Indah is a great team player and always brings a positive attitude to the workplace. She is a strong communicator and has a keen eye for detail. Indah consistently delivers quality work within deadlines and is a pleasure to work with. I highly recommend Indah for any content strategy position. She would be an asset to any team and would undoubtedly make a significant contribution to any organization.

Amanda Dwi Handojo

Indah is an amazing person. I was honored to work alongside Indah for 1 year at Pintek and Tata Skola. As a content creator, Indah displayed such a great ability in handling content for both Pintek and Tata Skola. She has been able to increase Pintek instagram's engagement in a short period of time. In addition, Indah also produced several scripts for YouTube and was involved in the shooting process herself. Not to mention, her bright and kind personality always improved the mood in the team. As a Graphic Design Leader, overall I'm really satisfied to working with Indah. I wholeheartedly recommend Indah for any position she chooses to pursue.

Fajar Kurniawan

Indah is a wonderful person to work with. Her concepts on driving social media are very clear, fun, and strong. She has a good experience in social media, content planning, and content production to make it attractive. Indah is creative, sharp, and highly knowledgeable about branding through digital platforms. I look forward to continuing working with Indah :)

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Experience

    • Singapore
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Content Manager
      • Nov 2022 - Present
    • India
    • Financial Services
    • 1 - 100 Employee
    • Social Media
      • Jun 2022 - Nov 2022

      (-) Managed all the strategy and plan for Edufund social media channels. (-) Arranged the social media plan including guideline, pillars and editorials. (-) Managed, executed and analyzed all the strategy and plan for all social media channels (-) Ensure that all content produced is aligned with the company's needs (-) Created and arranged the plan, concept and wrote the script for Edufund’s video content (-) Collaborated with Graphic Designers, Videographer, Content Writer, SEO Specialist, Marketing Executive, Communications Team, and all internals It was super challenging when working with the team and here are my achievements in Edufund as a Social Media: (-) All the KPIs are achieved in every months. Scores are always > 100% (-) Took the initiative to redesign the Social Media strategy, Social Media messaging, and managed to get a good response from audience

    • Indonesia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Content Strategist
      • Jan 2022 - Apr 2022

      Pintek’s sister company. (-) Managed all the strategy and plan for Tata Skola social media channels. (-) Arranged the social media plan including guideline, pillars and editorials. Pintek’s sister company. (-) Managed all the strategy and plan for Tata Skola social media channels. (-) Arranged the social media plan including guideline, pillars and editorials.

    • Content Strategiest
      • May 2021 - Apr 2022

      (-) Initially recruited to develop @pintek.id but ended up building a new page called @pintek.biz (-) Arranged the social media plan from scratch including guideline, pillars and editorials (-) Managed, executed and analyzed all the strategy and plan for all social media channels (-) Ensure that all content produced is aligned with the company's needs (-) Created and arranged the plan, concept and wrote the script for Pintek Biztalk Series (-) Collaborated with Graphic Designers, Videographer, Content Writer, SEO Specialist, Marketing Executive, Communications Team and contributed in helping @pintek.life content and editorial plans It was super challenging when working with the team and here are my achievements in Pintek as a Content Strategy: (-) All the KPIs are achieved in every quarters. Scores are always > 100% (-) Took the initiative to run the Youtube channel and managed to get a good response from audience

    • Indonesia
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Social Media Writer
      • Jul 2020 - Sep 2021

      (-) Wrote all the text asset for all social media platform based on request. The content that I have created for Klei & Clay is almost entirely about beauty, mental health, and skincare products. (-) Contributed in creating social media and content plan (-) Collaborated with Graphic Designer (-) Wrote all the text asset for all social media platform based on request. The content that I have created for Klei & Clay is almost entirely about beauty, mental health, and skincare products. (-) Contributed in creating social media and content plan (-) Collaborated with Graphic Designer

    • Indonesia
    • Financial Services
    • 500 - 600 Employee
    • Content Strategist
      • Feb 2021 - Apr 2021

      (-) Created, managed, and analyzed the strategies for online and offline content (-) Managed social media content for Instagram, TikTok, Youtube, Telegram and Twitter (-) Created and arranged the plan including TOR for webinar and Instagram LIVE (-) Created and arranged the plan, concept and wrote the script for Get Rich with Mark on Youtube (-) Contributed in creating PR Stunt and social media activation plan (-) Collaborated with Social Media, Graphic Designers, Content Writer, SEO Specialist, Videographers and Communications Team Even though it was very short, here are the achievements that I have when working with the team: (-) Successfully made Get Rich with Mark as one of the videos on the Koin Works Youtube channel with the most organic views (-) Successfully increase the number of views and followers on Koin Works' TikTok page. Also, resetting the content strategy on their TikTok page

    • Indonesia
    • Education Administration Programs
    • 1 - 100 Employee
    • Social Media
      • Jan 2021 - Mar 2021

      (-) Created plan and run the monthly editorials for their Twitter page (-) Ran the account in organic way (-) Collaborated with Content Manager and Graphic Designers (-) Created plan and run the monthly editorials for their Twitter page (-) Ran the account in organic way (-) Collaborated with Content Manager and Graphic Designers

    • Indonesia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Content and Social Media
      • Dec 2018 - Dec 2019

      (-) Created, managed, and analyzed the strategies for social media content and campaign(-) Created the monthly editorial and managed the regular publishing schedule for all social media channels(-) Created content for digital ads, email marketing, SMS, push notification, Playstore and website(-) Created, managed, and analyzed the strategies for blog(-) Ensure that all articles written by Content Writer are correct and in accordance with SEO rules(-) Managed the collaboration with media aggregator (Liputan 6, Kompascom, Genpi.co)(-) Supervised Content Writers and Graphic DesignersCollaborated with SEO Specialist, Performance Team and Communication TeamMy achievements as a Content & Social Media Specialist at Tunai Kita are:(-) Managed to increase the social media engagement(-) Successfully met the KPI of 2 million views for the Tips Repot series (-) Successfully made Tunai Kita's as a verified page on Instagram and Facebook(-) Employee of the Month on September 2019

    • Content Writer
      • Oct 2017 - Dec 2018

      (-) Wrote articles for blog article(-) Provided caption and text on image for all social media channels(-) Contributed in creating and developing content and social media calendar(-) Wrote articles for media aggregator (Liputan 6, Kompascom, Genpi.co)(-) Collaborated with Content Editor, Graphic Designer, SEO Manager, Performance Team and Communications TeamMy achievements as a Content Writer at Tunai Kita are:(-) Successfully met the KPI for every quarters(-) Promoted after one year of working time as a Content Writer

    • Co-Founder
      • Nov 2016 - Oct 2017

      (-) created cost forecasting (-) contributed in developing the business plan (-) created and managed website and online content (-) created offline content such as brochure, catalog, flyer, etc (-) created and managed online + offline campaign (-) collaborated with internal and external parties (-) created cost forecasting (-) contributed in developing the business plan (-) created and managed website and online content (-) created offline content such as brochure, catalog, flyer, etc (-) created and managed online + offline campaign (-) collaborated with internal and external parties

    • Student Contributor
      • Feb 2016 - May 2016

      (-) Contributed to creating blog article (-) Learned how to write well and correctly (-) collaborated with other student contributor (-) Contributed to creating blog article (-) Learned how to write well and correctly (-) collaborated with other student contributor

Education

  • BINUS University
    Management and Information System, Management Information Systems
    2012 - 2017

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