Experience

Evocative | Brand Design

• Australia
• Graphic Design
• 1 - 100 Employee

• Director + Brand Designer

  • Dec 2011 - Present

  Brand design that inspires. We inspire progression through creative brand design so that organisations can think and act deliberately. Companies with evocative branding are inspired to perform better with articulate and enthusiastic leaders, engaged and motivated teams, and connected loyal customers. Companies that understand and communicate their purpose are more ambitious and drive innovation. They make better strategic business decisions that create improved outcomes, they attract and engage talented team members, and they gain greater trust with more loyal customers. Evocative creates meaningful brand designs that communicate purpose and inspire progression in business. Show less



ECCO Safety Group • Asia Pacific

• Australia
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Communications Manager

  • Sep 2008 - Mar 2018

  I managed and executed marketing, branding and advertising for the Asia Pacific division of ESG, plus I collaborated with the European and U.S. divisions of the global group. I worked on brands including ECCO, Britax, Code 3, Xray Vision, GE, Cole Hersee; and in conjunction with TJM, PACCAR, Kenworth, and more. ECCO Safety Group is an umbrella organisation providing centralised, global support functions to the business units of the Group. ESG is the worldwide market leader in emergency lighting and audible warning equipment for commercial and emergency vehicles. Globally, ESG serves more than 3,000 OEM and private label, fleet and aftermarket customers in a range of industries from heavy construction and material handling equipment to utilities and the emergency services. Show less



Cummins Nitro

• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Feb 2008 - Aug 2008

  Got to know the inner workings of a large advertising agency including the studio, creative team, account managers and the production team. Worked on projects for Stockland, Subway, Virgin Blue (now Virgin Australia), Natures Own, and the launch of V Australia. Got to know the inner workings of a large advertising agency including the studio, creative team, account managers and the production team. Worked on projects for Stockland, Subway, Virgin Blue (now Virgin Australia), Natures Own, and the launch of V Australia.



Fresh Creative

• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Sep 2007 - Jan 2008

  Worked on marketing projects for Ray White Commercial, Ariat, MiniMovers, Ground Probe, and many other small business clients. Worked on marketing projects for Ray White Commercial, Ariat, MiniMovers, Ground Probe, and many other small business clients.



Basis Advertising

• Graphic Designer

  • Mar 2006 - Aug 2007

  Worked on design and advertising projects for FoneZone, Audi Australia, VISA, Waeco, Ellaways Music, Furniture Court, and Western Star Trucks. Worked on design and advertising projects for FoneZone, Audi Australia, VISA, Waeco, Ellaways Music, Furniture Court, and Western Star Trucks.



Shotz

• Graphic Designer

  • Jul 2004 - Feb 2006

  Got to know the inner workings of a print house including all the machines, processes and also the correct way to set up files and why. Worked on projects for Hitachi, Watpac, Matilda, and more. Got to know the inner workings of a print house including all the machines, processes and also the correct way to set up files and why. Worked on projects for Hitachi, Watpac, Matilda, and more.



Harvey Norman

• Australia
• Retail
• 700 & Above Employee

• Graphic Designer and Merchandiser

  • Sep 2002 - Jun 2004

  Worked closely with the store manager and store proprietor, sales staff and suppliers to create marketing and merchandising solutions that enhanced the look of the store and improved the customers’ selection process. Worked closely with the store manager and store proprietor, sales staff and suppliers to create marketing and merchandising solutions that enhanced the look of the store and improved the customers’ selection process.