Ina Ferenčić

Freelance Graphic Designer at Horkans Group
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Languages
  • Spanish Elementary proficiency
  • English Professional working proficiency
  • Croatian Native or bilingual proficiency

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Experience

    • Ireland
    • Retail
    • 1 - 100 Employee
    • Freelance Graphic Designer
      • Sep 2021 - Present
    • United Kingdom
    • Book and Periodical Publishing
    • Pegasus Elliot Mackenzie Publishers
      • 2022 - Feb 2022

      I am a published author. My book can be found on many different platforms under a name: Pussified: A sex change story I didn't have the balls to tell. Find it on the following websites: - Pegasus Publishers - Amazon - Booktopia - Book Depository - Barnes and Noble - Waterstones - Foyles - Browns Books - IBS I am a published author. My book can be found on many different platforms under a name: Pussified: A sex change story I didn't have the balls to tell. Find it on the following websites: - Pegasus Publishers - Amazon - Booktopia - Book Depository - Barnes and Noble - Waterstones - Foyles - Browns Books - IBS

    • Publishing Account Manager
      • Feb 2021 - Oct 2021

      Reviewing incoming online courses on Alison.com, one of the world’s largest free learning platforms, where people can study anything, anywhere, at any time, for free. The work involves going through every level of the course, evaluating its quality, and giving pieces of advice for improvement. Reviewing incoming online courses on Alison.com, one of the world’s largest free learning platforms, where people can study anything, anywhere, at any time, for free. The work involves going through every level of the course, evaluating its quality, and giving pieces of advice for improvement.

    • Belgium
    • 1 - 100 Employee
    • Ecommerce Specialist
      • Jul 2020 - Dec 2020

      Main accomplishments/contributions: After a month of onboarding, I overlooked and worked on the North American market, and contributed to 100% growth in September, 49% growth in October, 105% growth in November, and 36% in December. My role includes managing Amazon Seller Central accounts for US and EMEA markets (two brands), from the stock check, replenishment, and promotion set up, to content check and working on improving overall account health. Besides that, I overlook aspects of Vendor Central, too. Vendor Central - Processing purchase orders - Enlisting new products by upload - Processing bulk orders - Content check Seller Central - Overlooking FBM orders - Stock check and replenishment - Account health - Promotion setup - Product feedback and review overlook - Content check Other eBay - optimizing listings and preparing them for store launch) Reports - creating weekly and monthly reports for team management Go-to consulting person for book-writing

    • Logistic and Marketing Specialist
      • Jun 2019 - Jul 2020

      Main accomplishments/contributions: During my one year of work, the company shifted most of its efforts to B2C. I was the main advisor, and a person in charge of processing these orders (10 to 20 times more orders compared to the previous period. In the beginning, I was responsible for Facebook management, content creating and publishing, handling customer reviews and questions but thanks to my creative problem solving, I was also assigned to organize and manage logistics. My main responsibilities: - Facebook and Instagram management - both content publishing and customer care - E-mail marketing content creation - Participation in webshop improvement - Developing and implementation of logistic processes automation - Stock and order processing in Magento and Pantheon - Invoicing (retails, wholesale, and commission sales, with financial approvals)

    • Croatia
    • Wholesale
    • A Head of Customer Care / eCommerce and Marketing Specialist
      • Jun 2014 - Jul 2020

      Main accomplishments/contributions: Based on my ideas, and a single-hand-implementation of my strategy, the company switched from BTB to BTC. My diversity (marketing, content writing, graphic design) has enabled the company to have a one-person foundation, on which a much larger team was subsequently formed. The results followed. As a creative person with a strong out-of-the-box way of solving issues, I was responsible for developing and implementation online sales and digitalization in Athos. In order to achieve the given KPIs, my main responsibilities were: - Implementation and active participation in the creation of custom made official webshop creation for several EU countries (IT, ES, HU, CZ, SI) - Creating webshops in Ecwid and Shopify, managing Woocommerce - Close cooperation with external agencies on implementing various software solutions - Active participation in UX and content creation (both text and visuals) - Active participation in creating custom made ERP solution - Organization, education, and management of customer care department for international customers - Facebook account management - both content publishing and advertising management for several EU countries (IT, ES, HU, CZ, SI) - Midas.hr advertising network (native ads) - advertising management and content creation Google Ads basic management (setting up the ads) - Setting up the Company blog, managing, and content creation

    • Freelance Journalist and Web Shop / Facebook Administrator
      • Jul 2008 - Nov 2018

      Main accomplishments/contributions: For a period of almost 8 years, I was in charge of the entire online aspect of the business. I was the main journalist (250+ articles a month + interviews), content creator for webshop and Social media, a graphic designer (banners), online marketing, and I was the main advisor during multiple site redesigns. As my first online project, Profightstore.hr was my learning ground for most eCommerce and Content related jobs. Thanks to my proactive character but also the trust of the employer in my talent and capacity I was able to get involved in various fields of eCommerce. My responsibilities were: - Taking care of the entire website - both news and webshop section (martial arts-themed) - Managing the webshop listing - Content creation and SEO writing for webshop - Writing up to 10 articles a day, plus interviews, columns, and event breakdowns/reporting for news-portal - Active participation in the webshop and news-portal redesign - Creating advertising banners and posters, preparing images for print - Daily page-visit reports from Google Analytics (basic) - Writing instruction manual for use in Croatian and English for various products

Education

  • Algebra University College
    Graphic Design
    2015 - 2016
  • Trade School - Sales
    Sales
    2003 - 2006
  • Algebra University College
    Digital Photography
    2018 - 2018

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