Experience

Tribal Worldwide Sofia

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• Director of Public Relations

  • May 2023 - Present



BULSTRAD VIENNA INSURANCE GROUP

• Bulgaria
• Insurance
• 100 - 200 Employee

• Digital Communication Expert

  • Aug 2018 - May 2023

  ▪ Managing bulstrad.bg and related digital communication channels ▪ Brand identity: implementation of brandbook, cooperation with graphic designers for various documentation, ad materials and branding ▪A-Z Event organization: research, budgeting, planning, booking venues etc. for conferences, teambuildings, trainings, formal events and Christmas parties ▪ Media and Public Relations: preparing press releases for media and corporate websites, planning publications and press events, monitoring and reporting ▪ CSR initiatives: creative campaigns and events - www.malkivelikani.bg - project management of Malki Velikani mini volleyball national tournaments. ▪ Preparation of internal procedures: social media guidelines for employees, event organization manual, step-by-step process of choosing subcontractor Show less



Ecorys

• Netherlands
• Research Services
• 700 & Above Employee

• Communications Consultant

  • Jan 2016 - Jun 2016

  ▪ Development of communications services for the company ▪ Working with subcontractors on promotional campaigns ▪ Maintaining social media channels ▪ Monitoring of corporate identity ▪ Media monitoring ▪ Event management ▪ Public Relations ▪ Development of communications services for the company ▪ Working with subcontractors on promotional campaigns ▪ Maintaining social media channels ▪ Monitoring of corporate identity ▪ Media monitoring ▪ Event management ▪ Public Relations



PREMIUM Lifestyle

• Sofia

• Deputy Executive Editor

  • 2013 - 2015

  ▪ Creating advertising and PR concepts for the partnering brands ▪ Contributing to the planning of each issue ▪ Research on topics for articles ▪ Writing creative advertorials ▪ Conducting interviews, coordinating photoshoots ▪ Communicating with clients and PR agencies to provide content ▪ Covering international events (Baselworld in Switzerland) ▪ Training junior editors ▪ Creating advertising and PR concepts for the partnering brands ▪ Contributing to the planning of each issue ▪ Research on topics for articles ▪ Writing creative advertorials ▪ Conducting interviews, coordinating photoshoots ▪ Communicating with clients and PR agencies to provide content ▪ Covering international events (Baselworld in Switzerland) ▪ Training junior editors



PREMIUM Lifestyle (Creative Solutions)

• Sofia

• Account Manager

  • 2012 - 2015

  ▪ Prospecting for new clients and preparing offers ▪ Relations with current clients ▪ Organizing meetings proactively on cold contacts ▪ Training employees of the company in Sales and communications ▪ Creating and maintaining a database of contacts ▪ Planning and executing electronic and postal mailings ▪ Prospecting for new clients and preparing offers ▪ Relations with current clients ▪ Organizing meetings proactively on cold contacts ▪ Training employees of the company in Sales and communications ▪ Creating and maintaining a database of contacts ▪ Planning and executing electronic and postal mailings



www.premium.bg

• Sofia

• Executive Editor

  • 2012 - 2015

  ▪ Participating in the creation of the website and working closely with development team ▪ Researches on content and topics to cover ▪ Building audience on social media channels ▪ Planning content on a weekly base ▪ Conducting advertising campaigns on Facebook ▪ Developing strategy for new social media channels for the site ▪ Choosing content for a weekly newsletter ▪ Participating in the creation of the website and working closely with development team ▪ Researches on content and topics to cover ▪ Building audience on social media channels ▪ Planning content on a weekly base ▪ Conducting advertising campaigns on Facebook ▪ Developing strategy for new social media channels for the site ▪ Choosing content for a weekly newsletter



Story Magazine

• Belgium
• Writing and Editing
• 1 - 100 Employee

• Columnist

  • May 2012 - Oct 2012

  ▪ Writing articles for an own commentary column by the name of “Star comment by Ina Gerdjikova” ▪ Monitoring for appropriate celebrity-related topics ▪ Creating original text with humorous thesis on a weekly base ▪ Writing articles for an own commentary column by the name of “Star comment by Ina Gerdjikova” ▪ Monitoring for appropriate celebrity-related topics ▪ Creating original text with humorous thesis on a weekly base



Cosmopolitan

• Book and Periodical Publishing
• 300 - 400 Employee

• Leading Author

  • 2009 - 2012

  ▪ Monitoring for new and interesting topics for articles ▪ Proposing ideas for articles and writing them in the style of the magazine ▪ Conducting interviews with consultants and experts, coordinating photo shootings ▪ Editing and translating articles from the English editions of Cosmopolitan magazine ▪ Monitoring for new and interesting topics for articles ▪ Proposing ideas for articles and writing them in the style of the magazine ▪ Conducting interviews with consultants and experts, coordinating photo shootings ▪ Editing and translating articles from the English editions of Cosmopolitan magazine



Ecorys

• Netherlands
• Research Services
• 700 & Above Employee

• Communications Consultant

  • Mar 2011 - Oct 2011

  Project: Integrated Public Transport in Pleven ▪ Responsible for monitoring of the visual identity of the project ▪ Publishing news and media materials on a regular basis ▪ Participating in regular meetings with the beneficiary – municipality of Pleven ▪ Writing press releases and media relations ▪ Conducting media monitoring on the project ▪ Creating and maintaining database of journalist contacts ▪ Suggest ideas for further reach of audience ▪ Coordinating the creation of the forum for the project ▪ Planning the creation of new website for Ecorys South East Europe Show less



Kamor Auto (present: Auto Bavaria)

• Sofia

• Marketing and web assistant

  • 2008 - 2009

  ▪ Monitoring of the corporate identity of BMW and MINI ▪ Participating in the planning of communication campaigns – ATL and BTL ▪ Assistance in coordination of events - premieres of new car models and test drives ▪ Writing press releases ▪ Media monitoring, maintaining databases of current and potential clients ▪ Developing social media presence concept on local market ▪ Creating and managing Facebook and Myspace official pages of MINI ▪ Monitoring of the corporate identity of BMW and MINI ▪ Participating in the planning of communication campaigns – ATL and BTL ▪ Assistance in coordination of events - premieres of new car models and test drives ▪ Writing press releases ▪ Media monitoring, maintaining databases of current and potential clients ▪ Developing social media presence concept on local market ▪ Creating and managing Facebook and Myspace official pages of MINI