Inês Mesquita Guimarães

Digital Marketing Manager at Studio Aaviz
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Bio

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Credentials

  • Brand Management: Aligning Business Brand and Behaviour
    London Business School
    Feb, 2022
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Nov, 2021
    - Nov, 2024

Experience

  • Studio Aaviz
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2022 - Present

      At Studio Aaviz I've been developing and executing digital marketing plans (B2B and B2C). My main functions are: Build the brand presence across multiple digital platforms Market research to support strategic decisions Manage Social Media: copy, post, and promote Website content and copy-writing At Studio Aaviz I've been developing and executing digital marketing plans (B2B and B2C). My main functions are: Build the brand presence across multiple digital platforms Market research to support strategic decisions Manage Social Media: copy, post, and promote Website content and copy-writing

  • Grupo Salvador Caetano
    • Portugal
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Social Media Manager
      • Sep 2020 - May 2021

      At Salvador Caetano, as part of the Digital Acceleration Team, I was responsible for the Social Media accounts of the brands the group represents in Africa. My main functions were: Social Media content plan, ensuring consistency with other communication channels and aligned with the sales objectives Social Media ad campaigns - traffic and conversion Leads Management Data analysis and report At Salvador Caetano, as part of the Digital Acceleration Team, I was responsible for the Social Media accounts of the brands the group represents in Africa. My main functions were: Social Media content plan, ensuring consistency with other communication channels and aligned with the sales objectives Social Media ad campaigns - traffic and conversion Leads Management Data analysis and report

  • MC
    • Portugal
    • Retail
    • 700 & Above Employee
    • Social Media Trainee
      • Jul 2019 - Mar 2020

      As part of the marketing department I was responsible for the social media presence of Continente - 500K followers on IG; 2M fans on FB. My main functions were: Develop FB and IG strategy according to: Core business objectives, Exclusive brands objectives, Relevant topics and Engagement; Manage the relationship with external agencies Paid Media: Manage budget and audiences; Analyze and report Influencer Marketing: Strategy, follow up and report. Work with internal stakeholders As part of the marketing department I was responsible for the social media presence of Continente - 500K followers on IG; 2M fans on FB. My main functions were: Develop FB and IG strategy according to: Core business objectives, Exclusive brands objectives, Relevant topics and Engagement; Manage the relationship with external agencies Paid Media: Manage budget and audiences; Analyze and report Influencer Marketing: Strategy, follow up and report. Work with internal stakeholders

  • Brandlooks
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Hostess & Promoter
      • Sep 2013 - Jun 2019

      Check-in and reception; Event Support; Brand-promotion activities Check-in and reception; Event Support; Brand-promotion activities

  • BTRUST | Sustainable events. People. Training
    • Portugal
    • Events Services
    • 1 - 100 Employee
    • Hostess & Promoter
      • Sep 2013 - Jun 2017

      Check-in and reception; Event Support; Brand-promotion activities Check-in and reception; Event Support; Brand-promotion activities

Education

  • Católica Porto Business School
    Master's degree, Marketing
    2017 - 2019
  • Católica Porto Business School
    Bachelor's degree, Business Administration and Management, General
    2013 - 2017
  • Hogeschool van Amsterdam
    Erasmus
    2015 - 2016

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