SEO & Web Content Manager

• Jan 2022 - Present

> Relevant coursework: Inbound Marketing, Data Analytics, Copywriting > Optimize copy and landing pages for search engine marketing > Perform ongoing keyword discovery, expansion and optimization > Research and implement search engine optimization > Research and analyze competitor advertising links. Develop and implement link building strategy > Work with the development team to ensure SEO best practices are properly implemented on newly developed code > Work with editorial and marketing teams to drive SEO in content creation and content programming > Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. > Stayed up-to-date with the newest SEO guidelines and trends. > Maintained content marketing calendar to schedule creation and delivery deadlines. > Managed content distribution to online channels and social media platforms. > Used content management system to analyze user engagement and website traffic metrics. > Collaborated with marketing and design teams to develop and plan site content, layout and style. Show less

SEO & WordPress Expert

• Apr 2014 - Present

SEO Specialist

• Jan 2021 - Dec 2021

> Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords. > Analyzed SEO outreach goals and presented findings to the marketing director. > Researched and implemented search engine optimization recommendations in accordance with the development methodology. > Researched and analyzed competitor websites and advertising links to gain insight into new strategies. > Collaborated with the team to investigate critical SEO-related issues and provided impactful solutions. > Tracked, reported, and analyzed website analytics to drive strategy and improve user experience. Key Achievements: > Reduced bounce rate for interior design and blog from 63% to 47%. > Improved rankings from page 3 to Top 5 for 10+ high-competition keywords. > Get Rid of Duplicate Content Google penalty > B2B Lead Generation, achieve so many backlinks from competitors' backlinks Show less

SEO & PPC Specialist

• Oct 2019 - Jan 2021

> SWOT analysis, Build a marketing strategy for a new company > Best UI/UX Design for traffic > Keyword Research, Develop and manage content strategy > Search Engine Optimisation (On Page & Off Page) > Link Building, Outreach and Guest Posting > Identifying new traffic sources and optimizing existing ones > Google Analytics & Error free to Google Search Console > SWOT analysis, Build a marketing strategy for a new company > Best UI/UX Design for traffic > Keyword Research, Develop and manage content strategy > Search Engine Optimisation (On Page & Off Page) > Link Building, Outreach and Guest Posting > Identifying new traffic sources and optimizing existing ones > Google Analytics & Error free to Google Search Console

SEO & PPC Expert

• Jun 2018 - Aug 2019

• Developing, implementing, and overseeing SEO strategies for improving ranking of clients' websites • Applying best SEO practices for improving organic traffic and rate of conversions • Creating on-site content for websites, blogs, and social media platforms • Reviewing website performance data and changing SEO methods as appropriate • Measuring and monitoring SEO implementations and results with analytics team • Planning and conducting email marketing campaigns, and mentoring trainee staff Show less