Imran Sarkar

Business Head at Phonex Fashion Impex Pvt. Ltd. (Phonex Group)
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN

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Experience

    • India
    • Design Services
    • 1 - 100 Employee
    • Business Head
      • Sep 2021 - Present

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Business Manager
      • Apr 2021 - Sep 2021

      • Develop goals and objectives that tend to growth and prosperity for Ecommerce & Omni Channel business. • Identify, prospect, and recruit high-potential selling partners. • Build an e-commerce strategy collaborate with the Buying & Merchandising Team. Lead and implement online business development plan to deliver business targets. • Identify key business opportunities of your categories via spotting popular brands, trends, and pricing to ensure managing the portfolio toward a growth plan. • Ensure that the company has the adequate and suitable resources to complete its activities in all the market place & distribution channels. • Organize and coordinate operations in ways that ensure maximum productivity. • Maintain relationships with partners/vendors/suppliers. • Assess overall company performance against objectives. Show less

    • United Arab Emirates
    • Retail
    • 700 & Above Employee
    • Regional Merchandise Planner
      • Feb 2019 - Jan 2021

      Drive Business Growth and Market share of Lifestyle International MAX Division for EAST & Central India for Footwear & Accessories Business. - Drive Strong Analytics vs Sales Performance and market data , Create actionable insights. - Evaluate the stock allocation and distribution on the basis of sales, distribution plan and rationing criteria in order to maximize service level within the region and to support sales objectives. - Collaborate with Sales, Marketing and Customers to help ensure Region’s Financial Targets are achieved. - Local Line Assortment Requirement Brief to Brand Merchant Team basis Current Market Trends| Sale Performance Create Final Range “Width and Depth buy Plan” by “Store Grade” at “article level”. - Identification of Key Merchandising Stories and Big bets of the season and Pre-aligning Franchisee Buyers. - Indicating Product Level "Final Line Assortment" to Demand Planing for better Inventory Management during the Season Show less

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Merchandise Manager
      • Dec 2017 - Feb 2019

      - Drive Business Growth and Market share of Adidas Group with Adidas & Reebok with Strong Product Assortment, Competition and Consumer Analytics. - Monitoring delivery status of merchandise and liaise with Product Development team on daily replenishment, weekly launches, and consolidations and handling quality assurance team . - Leverage consumer insights and brand knowledge to develop category and assortment optimization, as well as pricing strategy to achieve margin goals and maintain a thorough understanding of competitive landscape and brand positioning - Formulate our buying strategy and planned order forecasts and regularly review these against performance. - Proactively anticipate bottle necks and closely work with Quality, Production and Technical teams to ensure there are no procedural deviations while addressing problems. - Conduct shipment tracking, both for imports of raw material and exports of finished goods. - Conduct daily review of merchandising teams on all critical activities and provide solutions. - To analyze the business on weekly / monthly basis and propose business driving actions - Fostering a professional, respectful, and welcoming work environment, while maintaining standards for personal and operational excellence. Show less

    • Kuwait
    • Retail
    • 700 & Above Employee
    • Merchandiser
      • Apr 2014 - Oct 2017

      - Working as a Merchandise Manager for ‘ONTIME’& KOTON the foremost deliverable is Business Planning, OTB allocation, Planning the product range & Stock intake in order to meet the Sales Forecast. - Assisting in formulating every aspects of Business Plan for Retailing activities & manages the Range building Buying processes, Stocks re-ordering, maintaining gross profit on purchases and net profit on Sales in line with overall business expectations. - OTB planning, asses store execution of merchandising plans, recommend optimum space management options (where applicable) based on store performance. - Ensuring the timely implementation of VM guide line throughout the market. Having a complete understanding of Store fixtures & seasonal collaterals in terms of ordering and coordinating with Brand H.O. - Closely working with Marketing Team for the timely execution of various promotional activities. - Effectively handling Kuwait, UAE & Iraq markets which comprises more than 30 Stores & Kiosks. Guiding colleagues in terms of Stock Allocation, replenishment, consolidating & to ensure timely liquidation of aged stocks. - Developing the existing network & managing the supply chain, ensuring timely and cost effective delivery of products. - Driving initiatives to achieve business goals & managing the secondary sales team to achieve the projected targets. - Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets. Show less

    • Kuwait
    • Retail
    • 100 - 200 Employee
    • (Head Of Department) Sales & Merchandising
      • Jan 2011 - Apr 2014

      - As worked for Merchandiser for Garments for City Centre, the foremost deliverable is assisting in formulating business plan for Retailing activities & providing administrative, organizational & technical assistance to the Brand Team. Sending various Business Reports in weekly & monthly basis. - Liaising with buyers, analysts, stores, suppliers and distributors. - Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates. - Generates order after Buying decision are finalised, raise P.O. and coordinate with Logistics to ensure it reaches the stores at right time. - Effectively handled Garments in terms of Stock Allocation, replenishment, consolidating & making price revision of slow sellers to ensure timely liquidation of aged stocks. - Acting as an Asst Buyer and working closely with Buyer in the execution of product selection, replenishment, invoice processing, assortment planning & vendor communication. - Maintaining a comprehensive library of appropriate data by using most of the advanced Retail Software’s like Oracle Data W/h. - OTB planning, ordering, allocation & subsequent replenishment based on receipt & distribution of merchandise, building stock for peak trading periods, & mitigating terminal stock. - Consulting with Dept. Managers for Local Purchase Order, analyzing sales & communicating to stores. - Assisting Buyers in terms of giving various Reports & making a strategic solution for any given problem. - Activating timely Promotions & Events using ARES. Show less

    • Sr Executive
      • 2009 - 2011

      - Create appropriate buying plan for assigned category as per Sales targets. - Set ARP targets for product categories. - Formulate Stock to Sale plan for a season – EOM / BOM. - OTB calculation, Create appropriate buying plan. - Breaking up of Monthly targets into product category, Target Vs achievement. - Merchandise plan report, Ensure Ideal stock cover for each product category is maintained. - Photo Sell Through report, Product category wise dispatch plan, Allocation plan for each store as per dispatch plan and size wise analysis. - New launches (competition product / window / schemes). - Monitoring to enhance the category contribution % of total business of LTL basis. - Roll – out across stores, Working in close co-ordination with retail planner to closely monitor returns from space allocated. - Lead, guide and supervise the team through budget setting and reviewing measures. Replenishment of Stock and Space Management, Control Shrinkage & Inventory Management. - Streamlining the flow of merchandise through Retail Outlets by providing the Organization with analysis, allocation & guidance. Analysis responsibilities include monitoring Store category Sales, supervising physical Inventory, identifying trends and monitoring the timing & scope of seasonal changes. - Allocation responsibilities include maintaining desired inventory levels and assortments, scheduling deliveries, and overseeing shipping/receiving & warehousing of merchandise. Working directly with suppliers, junior merchandise analysts to develop supply strategies that will minimize stock outs while maximizing inventory turns. - Assisting Store Manager & Area Managers in terms of giving various Reports & making a strategic solution for any given problem. Show less

Education

  • IISWBM
    2007 - 2009
  • Indian Institute Of Social Welfare and Business Management, Kolkatta
    Master of Business Administration (M.B.A.), marketing and retail
    2007 - 2009

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