Experience

CognitiveBotics

• India
• Software Development
• 1 - 100 Employee

• Senior Marketing Leader

  • Mar 2023 - Present

  Hyderabad, Telangana, India * Spearheaded the prelaunch phase by conducting in-depth market research, analyzing the competitive landscape, identifying key stakeholders, understanding the target audience, and developing detailed user personas. * Developed a holistic marketing strategy encompassing various channels, including digital, content, email, and social media. Executed the strategy to create multiple touchpoints, enhance brand recognition, and drive demand. * Crafted persuasive key messaging that effectively… Show more * Spearheaded the prelaunch phase by conducting in-depth market research, analyzing the competitive landscape, identifying key stakeholders, understanding the target audience, and developing detailed user personas. * Developed a holistic marketing strategy encompassing various channels, including digital, content, email, and social media. Executed the strategy to create multiple touchpoints, enhance brand recognition, and drive demand. * Crafted persuasive key messaging that effectively resonated with diverse personas and stakeholders, ensuring alignment with the brand's vision. * Collaborated closely with cross-functional teams, including product development, customer support, and sales, to align marketing efforts with overall business objectives. * Designed and oversaw the development of a user-centric website. Aligned with the pain points of various user personas, the website guided users through a seamless journey, effectively converting them into leads. * Established and nurtured relationships with key stakeholders, leveraging effective communication and a deep understanding of their needs to drive collaborative efforts. * Formulated a content strategy that resonated with the educational needs of children with autism and their caregivers, creating a valuable resource hub. Show less



Evergent Technologies Inc.

• United States
• Software Development
• 300 - 400 Employee

• Global Marketing Leader

  • Mar 2022 - Mar 2023

  Hyderabad, Telangana, India Led and managed the global marketing function



Techwave

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Manager - Global Strategic Marketing

  • Jan 2020 - Mar 2022

  Hyderabad, Telangana, India Techwave is a leading global IT and engineering services and solutions company. Techwave’s offerings include ERP, Application Development, Analytics, Digital, and the Internet of things (IoT). Key Initiatives: Created GTM strategy to roll out digital transformation, automation, and cloud migration offerings globally across six regions. Initiated and successfully rolled out a brand refresh program, re-designed and developed the website and solutions. Achieved a 300% increase in customer… Show more Techwave is a leading global IT and engineering services and solutions company. Techwave’s offerings include ERP, Application Development, Analytics, Digital, and the Internet of things (IoT). Key Initiatives: Created GTM strategy to roll out digital transformation, automation, and cloud migration offerings globally across six regions. Initiated and successfully rolled out a brand refresh program, re-designed and developed the website and solutions. Achieved a 300% increase in customer inquiries by using automation and hyper-personalization techniques and constantly optimized the funnel to achieve 30% growth year-on-year Responsibilities: ------------------ • Strategy: Strategized and program managed the overall portfolio of campaigns and activities to ensure proper prioritization and utilization of appropriate resources across regions • Communication: Managed internal and external communications including worldwide press releases and PR • Stakeholder Management: Served as an advisor to key stakeholders and assisted with the articulation of value propositions, developing marketing objectives in support of key priorities • Branding: Was responsible for a major brand refresh from strategy to the global roll-out • Asset Development: Responsible for the development of solution briefs, fact sheets, case studies, battle cards, pitch decks, whitepapers, videos, website content, and articles • Partner Marketing: Responsible for forging and nurturing relationships with cloud partners such as AWS, Microsoft, Veeam, IBM, and Google. Formulated various worldwide co-marketing initiatives • Department & People Leadership: Was leading the global marketing function and was responsible for people, resources, marketing tech stack, and the budget Show less



ThinkYral Consulting LLP

• India
• Advertising Services

• Director - Marketing & Business Consulting

  • Apr 2015 - Jan 2020

  Hyderabad Area, India I established ThinkYral primarily as a business consulting and marketing services company for Startups and SMBs. As an Entrepreneur and Business Consultant, I served several startups and SMBs across domains. Partial clients and scope of work are listed below. Key Initiatives: ---------------- Established the company, talent acquisition, marketing, business development, acquired and on-boarded customers, service delivery, financial management and accounts receivables… Show more I established ThinkYral primarily as a business consulting and marketing services company for Startups and SMBs. As an Entrepreneur and Business Consultant, I served several startups and SMBs across domains. Partial clients and scope of work are listed below. Key Initiatives: ---------------- Established the company, talent acquisition, marketing, business development, acquired and on-boarded customers, service delivery, financial management and accounts receivables, CRM Client Deliverables: --------------------- • eTeki: Conceptualised, designed, and led product development. Built a community of 3000 technology professionals. Developed pricing models. Established a business advisory board and technical panel. Developed and streamlined delivery processes • Government of Andhra Pradesh: Designed and implemented technology skill development programs for underprivileged youth across the state • Abdui Logistics: A shipping and logistics company based in Saudi Arabia. Conceptualized the key messaging, identified target personas created UX design, and developed the website, website content creation, creating target audience lists, and initiating global marketing campaigns to generate MQLs and create partnership opportunities • MDOZZ: A retail and eCommerce company based in Bahrain. Conceptualized the business, identified target personas, supported procurement of merchandise from the EU and India, set up the retail store, designed and developed the eCommerce website, creating and uploading product catalogs and running marketing campaigns in the region • Femcity Hospitals: A specialty hospital for women based in Hyderabad, India. Creation of the brand, positioning, and key messaging. Identification of target personas, website development, conceptualizing and executing campaigns to drive patients through digital and traditional marketing • Created investor pitch decks and business presentations for TekLink, RBiz, eLabs, SnelCharge, etc Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Market Offerings Manager - HRTech Product Suite

  • Apr 2012 - Mar 2015

  Vishakhapatnam Area, India IBM acquired Kenexa Technologies in a $1.3B deal in 2012 and renamed the product portfolio to SmarterWorkforce. The product suite provided a platform to manage the entire talent lifecycle. Key Initiatives: --------------- Developed campaign strategy for talent product suite, worldwide marketing budget audit, and a key member of data and asset migration on the merger & acquisitions team. Brand refresh and integration Responsibilities: ----------------- •… Show more IBM acquired Kenexa Technologies in a $1.3B deal in 2012 and renamed the product portfolio to SmarterWorkforce. The product suite provided a platform to manage the entire talent lifecycle. Key Initiatives: --------------- Developed campaign strategy for talent product suite, worldwide marketing budget audit, and a key member of data and asset migration on the merger & acquisitions team. Brand refresh and integration Responsibilities: ----------------- • Worldwide campaign management strategy & execution for Smarter Workforce HRTech product suite • Performing global product marketing audit and budget analysis and providing recommendations to regional heads and other stakeholders • Conducting competitor research and creating market intelligence reports • Developing quarterly business reports to provide a holistic view to the global stakeholders • Supporting global events like webinars, podcasts, conferences, tradeshows, and symposiums • Managing the portfolio of product brochures, whitepapers, case studies, and other product-related material Key Skills associated with this role: ----------------------------------------------- Competitive Analysis, Market Research, Marketing Strategy, Campaign Management, Social Media Marketing, Conferences, Events, Marketing Automation, CRM, Database Management, Marketing Audit, Marketing Dashboards, Analytics, HCM Domain, Product Marketing, Product Management Tools Used: Unica, Microsoft Excel, HootSuite, DB2/SQL Industry Domains: Information Technology, Human Capital Management, HR Technology Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Analyst - US Aerospace & Defense and Automotive Sector

  • Jan 2010 - Apr 2012

  Hyderabad Area, India * Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors Key Skills associated with this… Show more * Perform research on clients, industry sectors and competitors * Enterprise Content Management SPOC for Deloitte.com Automotive and A&D homepages * Support account marketing teams with marketing collaterals & client-facing material * ROI Analysis on various marketing campaigns & programs * Develop training material & process documentation * Constantly perform media monitoring to gain insights and trends related to various industry sectors Key Skills associated with this role: ---------------------------------------------- Market Research, Competitive Intelligence, Media Monitoring, Account Management, Stakeholder Management, Cross Board Analysis, Client Chemistry, Marketing Collaterals, Webcast and Podcast Analysis, Enterprise Content Management, ROI Analysis, Aerospace & Defense Industry, Automotive Industry, Process Documentation Tools Used: Hoovers, OneSource, Alacra, Thomson Reuters Street Events, BoardEx, Microsoft Powerpoint, Microsoft Excel, Vignette (Open Text) Industry Domain: Aerospace & Defense, Automotive, Manufacturing Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Global Product Marketing Specialist

  • Jul 2008 - Jan 2010

  Vishakhapatnam Area, India * Managing Customer Database on CRM * Perform Competitor Analysis & Market Research * Executing Direct Marketing & Social Media Campaigns * Creating & Managing Marketing Material on SharePoint * Assisting the Marketing Director in organizing events and tradeshows Key Skills associated with this role: ----------------------------------------------- Market Research, Competitor Analysis, Marketing Database, Event & Conference Support, Social Media Marketing, CRM, Product… Show more * Managing Customer Database on CRM * Perform Competitor Analysis & Market Research * Executing Direct Marketing & Social Media Campaigns * Creating & Managing Marketing Material on SharePoint * Assisting the Marketing Director in organizing events and tradeshows Key Skills associated with this role: ----------------------------------------------- Market Research, Competitor Analysis, Marketing Database, Event & Conference Support, Social Media Marketing, CRM, Product Marketing, Product Management Tools Used: SalesLogix, Microsoft Excel, Sharepoint, Hoovers Industry Domain: Information Technology, Human Capital Management, HR Technology Show less