Imogen Sofia Trafford

Marketing Manager at London Shuffle Club
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • English -
Skills

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Bio

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Credentials

  • WSET Level 2 Award in Wines and Spirits
    WSET — Wine & Spirit Education Trust
    Nov, 2017
    - Nov, 2024
  • Intermediate Ballet
    Royal Academy of Dance
    Jun, 2011
    - Nov, 2024

Experience

  • London Shuffle Club
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2021 - Present

      Responsible for the planning and delivery of the annual marketing plan at London Shuffle Club, one of the capital's leading entertainment venues. Responsible for the planning and delivery of the annual marketing plan at London Shuffle Club, one of the capital's leading entertainment venues.

  • Nyetimber
    • United Kingdom
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Executive
      • Nov 2016 - Aug 2021

      • Content Development and Management: developed a yearly content plan in line with the marketing strategy and business objectives. Produced creative briefs for video, graphic and photography assets, working closely with external agencies and freelancers to bring ideas to life. Actively produced 21 social storytelling campaigns between January-December 2019, including sourcing locations, props, styling and art direction.• Social Media Management: aside from scheduling and posting, this included developing and implementing the first ever social media strategy for Nyetimber in 2018. Using a data-driven approach to social media to analyse the performance of content per channel, making recommendations for improvement based on insights.• Brand Strategy and Product Launches: assisted with the development of refreshed brand positioning against competitor benchmarks, making recommendations for content and tone of voice based on the needs of the target audience and assisting with the implementation of the brand plan.• Brand Experiences: Project managed successful international brand activations including a summer terrace at Rosewood London, hero display in Harrods and seasonal boutique at The Savoy Hotel. Produced a creative brief, managed agencies, budgets and a timely install as well as liaising directly with venue partners on behalf of the brand.• Project Management: negotiating costs with external agencies and suppliers, managing budgets and ensuring projects are delivered on time and to brief.• Copywriting. Writing all copy for social media, CRM and the website, ensuring the development of a strong and consistent tone of voice across all channels.• Website Management: undertaking daily updates to the website to ensure information is kept relevant.

    • Marketing Assistant
      • May 2016 - Oct 2016

      Employed at Nyetimber as Marketing Assistant, working closely alongside the Senior Brand Manager to ensure consistent representation of the brand across all social and digital platforms as well as acting as the main POC with Nyetimber's PR agency.

  • Adoreum Partners
    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Account Executive
      • May 2016 - Nov 2016

      I was employed as an Account Executive at Adoreum Partners, a global business development and marketing agency. I worked with clients from the luxury sector, assisting with the planning and execution of a variety of events designed to connect brands with target consumers. I also assisted with the creation of pitches to reach and win new clients.• Event Planning and Management: supported the creative development of a variety of events for luxury clients to showcase their product or service to potential customers.• Pitch Development: created tailored value propositions for potential clients, showcasing creative ideas for event production, branding and marketing strategies. I also delivered pitches to new and existing clients.• Data Analysis: used customer research and industry insights to assist with the development of brand and marketing strategies for clients from the luxury sector.

    • Intern
      • Jul 2015 - May 2016

      Undertook an internship with Adoreum Partners one day a week during the final year of a Bachelor of Arts at Queen Mary, University of London.

Education

  • Queen Mary, U. of London
    Bachelor of Arts (B.A.), Drama and Dramatics/Theatre Arts, General
    2013 - 2016
  • The Sixth Form College, Farnborough
    History, Performing Arts, Drama
    2010 - 2012

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