Content Marketing Manager

• 2022 - Present

Totem helps enterprise organisations connect with and better understand their client, membership and employee audiences. Our award-winning digital engagement platform, Reef, offers a smarter way to deliver events, meetings, content, communities and online learning. It’s a single unified platform that enhances the audience journey, extends event lifecycles and provides data-driven insights to help uncover new content and revenue opportunities. No more disconnected software and fragmented insights. All your live and on-demand content in one place. More insights. Less hassle. Supported by our team of expert event, video and creative specialists, we’ll help you create and elevate your experiences in-person, virtually and everywhere in between. Join the leading brands exploring a smarter and more sustainable way to connect.

Marketing Manager

• Nov 2017 - Nov 2022

Marketing Executive

• Jan 2015 - Nov 2022

Lumeon enables healthcare organizations to automate systems and processes, bringing together the full potential of their organization to deliver high performance, team-centered healthcare. The industry-leading Lumeon Care Pathway Management (CPM) platform and suite of solutions empower health organizations to take control of their end-to-end care delivery model and maximize the use of resources. By iteratively designing and deploying efficient pathways, organizations reduce cost and minimize variation, while flexibly adapting to emerging needs. I currently manage all online and offline marketing activities at Lumeon, reporting to the VP of Product and Marketing. I help develop and execute lead nurturing strategies, content marketing campaigns, case studies etc. as well as being primarily responsible for our company website and corporate events.I am currently helping the company expand into the US market and support healthcare providers delivering value-based care.

Marketing and BD Executive

• Nov 2012 - Jan 2015

Providing marketing support to Jones Lang LaSalle UK capital market, agency leasing and tenant representation teams including:Assisting with the delivery of pitches for several business linesAssisting with the creation of marketing campaigns delivered via web, advertising and eventsOverseeing the design and production of client communications from whitepapers to social media posts, project managing delivery and reporting on usagePlanning and managing UK based eventsCoordinating production of print materialsManaging the distribution of research materials to clients via email, social media and round table eventsAnalysing tools used by clients to improve marketing service

Marketing Coordinator

• Oct 2009 - Nov 2012

Responsible for coordinating the marketing activity across the 18 Capita Education Resourcing offices and providing ad-hoc support to the Social Care and Recruitment Vetting teams.I look after both online and offline content:Proofing and writing copy for websites, brochures, adverts, flyers, events, advertorial, surveys, e-shots etc.Providing ad-hoc design support/cover for our in-house designerProducing the weekly internal communication newsletterProducing content and design for the termly client and candidate newslettersManaging the job board credits, reporting on effectiveness and negotiating contract renewalProducing and introducing seasonal competitions in line with the marketing calendarAssisting with the update and content generation for social media accountsHighlight: Producing editable e-shot templates to help market candidates to schools as soon as they were registered. This proved to be a real business driver.