Brand Copy Editor

• Jun 2023 - Present

Senior Copywriter - Farfetch Platform Solutions

• Jan 2022 - Jun 2023

Freelance Product Writer

• Dec 2021 - Jan 2022

Freelance Copywriter

• Jun 2020 - Jan 2022

Please find my online portfolio at www.writtenbyimogen.com Since going freelance I have written for a diverse group of brands, from clothing designers to candlemakers. Capturing their unique tones of voice, I create original, informative, and engaging copy that writes to the heart of the reader. Please find my online portfolio at www.writtenbyimogen.com Since going freelance I have written for a diverse group of brands, from clothing designers to candlemakers. Capturing their unique tones of voice, I create original, informative, and engaging copy that writes to the heart of the reader.

Marketing and Social Media Manager

• Jun 2020 - Apr 2021

• Created the content calendar and wrote all copy for look books, subscriber and automation emails, organic and paid social media, landing pages, and web banners. Within two months of writing the email copy, the unsubscribe rate decreased by -12% and the click through rate rose by +7%. • Researched and wrote monthly content features that tied-in with collections and current events. These included interviews with the likes of decorative artist Tess Newall, chef Alexandra Dudley, and Island… Show more • Created the content calendar and wrote all copy for look books, subscriber and automation emails, organic and paid social media, landing pages, and web banners. Within two months of writing the email copy, the unsubscribe rate decreased by -12% and the click through rate rose by +7%. • Researched and wrote monthly content features that tied-in with collections and current events. These included interviews with the likes of decorative artist Tess Newall, chef Alexandra Dudley, and Island Poké founder James Porter. • Worked closely with the graphics, merchandising, and web developing teams to ensure all online assets were consumer-focused and reflected the brand’s core values. Show less • Created the content calendar and wrote all copy for look books, subscriber and automation emails, organic and paid social media, landing pages, and web banners. Within two months of writing the email copy, the unsubscribe rate decreased by -12% and the click through rate rose by +7%. • Researched and wrote monthly content features that tied-in with collections and current events. These included interviews with the likes of decorative artist Tess Newall, chef Alexandra Dudley, and Island… Show more • Created the content calendar and wrote all copy for look books, subscriber and automation emails, organic and paid social media, landing pages, and web banners. Within two months of writing the email copy, the unsubscribe rate decreased by -12% and the click through rate rose by +7%. • Researched and wrote monthly content features that tied-in with collections and current events. These included interviews with the likes of decorative artist Tess Newall, chef Alexandra Dudley, and Island Poké founder James Porter. • Worked closely with the graphics, merchandising, and web developing teams to ensure all online assets were consumer-focused and reflected the brand’s core values. Show less

Assistant Marketing Manager

• Sep 2019 - Jun 2020

Whilst at The Fold, I worked closely with the Head of Brand and Head of Merchandising to ensure copy continuity throughout the website and store events: • Managed and wrote all copy for the social media channels. Over the course of my time there, Instagram followers rose from +9k to +47k and Facebook increased from +15k to +40k. • Wrote landing page copy, press releases and four weekly subscriber emails. • Edited and proof-read all product descriptions and lookbooks.

Marketing Executive

• Mar 2018 - Jun 2020

Digital Marketing Assistant - Affiliates and Paid Social

• Aug 2017 - Mar 2018

During my time at Boden I worked on the Affiliate and Paid Social channels in the UK and Australian markets. • Worked closely with the Social team to ensure all paid social ads were geographically relevant. • Co-ordinated with content sites including Sheerluxe and Mumsnet to launch paid partnerships, proofing all content and making sure it ran in line with the brand values. During my time at Boden I worked on the Affiliate and Paid Social channels in the UK and Australian markets. • Worked closely with the Social team to ensure all paid social ads were geographically relevant. • Co-ordinated with content sites including Sheerluxe and Mumsnet to launch paid partnerships, proofing all content and making sure it ran in line with the brand values.

Editorial Intern at Tatler Magazine

• Oct 2016 - Oct 2016

Fashion Buying Intern

• Jun 2016 - Jun 2016

- Working in the Womenswear Designer Fashion Buying Department, processing orders for Spring/Summer 2017 collections in Excel, using BuyPads to catalogue them into the system. - Communicating with fashion houses to co ordinate and track meetings between fashion buyers and deliveries. - Working in the Womenswear Designer Fashion Buying Department, processing orders for Spring/Summer 2017 collections in Excel, using BuyPads to catalogue them into the system. - Communicating with fashion houses to co ordinate and track meetings between fashion buyers and deliveries.

Assistant Stylist

• Apr 2016 - Apr 2016

-Assistant stylist for Country Living Magazine at photographer Nato Welton's studio. -In charge of the press loans, organising the unpacking of props and delivery back to the various companies. -Assistant stylist for Country Living Magazine at photographer Nato Welton's studio. -In charge of the press loans, organising the unpacking of props and delivery back to the various companies.

Events Assistant

• Aug 2015 - Nov 2015

- Working for the Hearst Live team, specifically Country Living Magazine events at the Burghley Horse Trials, Country Living Christmas Fair and Country Living Spring Fair. - Liaising with and problem solving for host clients, stall holders and visitors to ensure the smooth running of the events.

Editorial Intern

• Aug 2015 - Aug 2015

- Researched and wrote a number of articles for the website, one of which ranked in the top 3 most read during the week it was published. - Acted as a junior reporter attending the press screening of Downton Abbey and holding a one-to-one interview with actress Lesley Nichols; the interview was published in the January 2016 issue. - Contacting companies and compiling the Emporium (shopping) pages for the November 2015 issue.

Summer Internship

• Jun 2013 - Aug 2013

- Working in the Old Master Paintings Department undertaking research for specialists using archives at Somerset House and the National Art Library. - Research project for the British Paintings department, identifying the development of lace collars from 1600 - 1700 - Working in the Old Master Paintings Department undertaking research for specialists using archives at Somerset House and the National Art Library. - Research project for the British Paintings department, identifying the development of lace collars from 1600 - 1700

Intern

• Jun 2011 - Jun 2011

- Working in the archive room cataloguing clothes and accessories sent back from a photo shoot in Africa. - Packaging and organising the delivery of items for the Milan men's SS11 fashion show. - Working in the archive room cataloguing clothes and accessories sent back from a photo shoot in Africa. - Packaging and organising the delivery of items for the Milan men's SS11 fashion show.